How Does the Public Perceive Artificial Intelligence?

From technology to agriculture, healthcare to manufacturing, and every sector in between, discussions around artificial intelligence (AI), and its potential impact, are becoming increasingly common in corporate boardrooms around the world.

But, like other business disrupters, executives must understand how consumers view new technologies and their implementation in the marketplace.

APCO asked the American public about their perceptions and understandings of AI and the results were fascinating.

The survey found Americans adults have mixed feelings around what they see as AI, how often they interact with it, and the technology’s potential.

When asked how often they interact with something that is AI-driven, 35 percent said once a day or more, but nearly 30 percent said that they never do. The most glaring divide was between age groups, with respondents under 45 being much more likely to say they interact with AI than those over 45.

But, regardless of age, the majority of Americans said they had concerns about AI, including:

  • Hackers exploiting information collected by AI
  • The loss of digital privacy
  • The lack of government regulation
  • Potential loss of jobs.

Despite these concerns, the majority said AI is an innovation that can benefit companies in a wide range of sectors.

Artificial intelligence isn’t going away anytime soon, but will the American public’s concerns around AI ever be adequately addressed? At least with regard to AI-driven self-driving cars, 60 percent said they’re confident about AI’s ability in 10 years to handle human-like interactions and split-second decisions.

Companies that understand the benefits and risks around artificial intelligence, and implement AI in a responsible way, are setting themselves up to be important leaders in what is likely to be an AI-driven future.

Take a look at some of the above findings as summarized in this AI-generated video: