“APCO Intern, August Hunter, co-authored this piece.”
As the discourse around identity and equity gains prominence, companies are realizing that a one-size-fits-all approach to diversity, equity and inclusion (DEI) falls short in driving real change. The days of applying generic strategies are numbered, as it becomes evident that such an approach is less likely to achieve the meaningful impact and success organizations aspire to attain. To effect genuine transformation, a successful DEI strategy must be tailored to the specific needs and objectives of each organization. It’s no longer about broad strokes; it’s about focused interventions and precise diagnostics to address an organization’s unique DEI challenges and craft concrete strategies for solutions.
Effective DEI training can drive change within organizations when it’s tailored to address the specific needs of the workforce. Organizations should recognize the diversity within their teams and design training programs accordingly. While it is essential to avoid stereotypes, understanding the distinct qualities of your workers is key to developing an impactful strategy. For example, companies in areas with a significant Black population may need training that addresses issues like hair discrimination or code-switching. Similarly, organizations with a high population of older women might find themselves thinking about addressing caregiving policies or creating spaces to discuss menopause awareness. When organizations show they understand the unique struggles their diverse employees face, it demonstrates a genuine commitment to inclusion and makes such trainings more meaningful.
To be truly inclusive, organizations must also put inclusion into action across all facets of their business from product design and marketing campaigns, to supplier diversity and more. This includes focusing on an inclusive approach to strategic planning and ensuring diversity in suppliers, marketing and accessibility of products. When focusing on the creative process, companies must acknowledge the importance of involving employees from a diverse set of backgrounds to ensure that products meet the needs of a diverse market of consumers. Not only will the organization benefit from meeting their consumers where they are at, but it enhances an organization’s reputation. In doing so, an organization has the potential to become a leader in changing market dynamics and contribute to creating a more equitable society.
Lastly, establishing a culture of accountability with a clear commitment from executive leadership is necessary to ensure that DEI initiatives become a top priority and go beyond virtue signaling. Not only is this necessary for the sustainability of an organization, but it fosters a culture of long-term success. Executive leadership must “walk the talk” by establishing clear benchmarks to track progress, while also sharing transparency in reporting to ensure the organization is held accountable. By doing this, they show that DEI is not just a checkbox exercise but a fundamental part of the organization’s culture and goals. It ensures that DEI is integrated into the organization’s objectives and performance expectations, fostering accountability throughout the organization.
Active implementation of inclusive practices and effective DEI training are key components of a successful DEI strategy. However, these efforts must align with the organization’s unique workforce and broader goals, rather than existing in isolation. Clear objectives and metrics set by leadership are crucial to demonstrate a long-term commitment to DEI initiatives. By prioritizing the unique needs of its workforce, an organization can establish a sustainable approach and promote a sense of shared responsibility, where diversity, equity and inclusion are woven into its DNA.