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How to Make Your Advertising Stand Out in the Crowded COVID-19 Pandemic Landscape

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message....
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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis....
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The Guangdong-Hong Kong-Macau Greater Bay Area in 2020

While the Guangdong-Hong Kong-Macau Greater Bay Area plan has reached a number of milestones, it has faced several setbacks. Foreign companies that tailor their strategy to the plan’s ambitions and priorities are best placed to benefit from its ambitious agenda....
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Start Today to Come Back Stronger Tomorrow

Resilient organizations must act now to establish their foothold to come back stronger, recognizing there will be varying degrees of coming back....
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Juggling Life During the COVID-19 Outbreak

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home....
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Storytelling in a Time of COVID-19

Navigating our new world in this time of crisis is not easy. From a media relations and storytelling perspective, now is the time to be sensitive and thoughtful, and to lay the groundwork for the future. ...
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Engaging Employees During and After COVID-19

COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future....
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Building the Next 100 Years of Women’s Empowerment

While stressing the importance of celebrating our past, The Next 100 focused on creating a better future for the next generation of young female leaders. I hope that crafting a new narrative through actionable steps will inspire our employees, current and future, to build this new reality....
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Gulf Employees Look to Governments for COVID-19 Guidance

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf....
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Tackling Gender-Based Discrimination During Recruitment Processes

Diversity brings benefits such as enhanced creativity and better decision-making as employees with different backgrounds bring various viewpoints and strengths to the table....
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