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How to “Show Up” for This Year’s Pride

While there won’t be parades this year, it doesn’t mean that Pride is canceled altogether. Rather, it is an opportunity for brands and corporations to turn flashy shows of support into action. It is a time for change....
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Communicating in a Post-COVID-19 Landscape

COVID-19 has had a profound impact around the world. The use of digital technology to facilitate effective communication has intensified and cutting-edge tech is booming....
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Transportation Companies Can Drive Better Employee Outcomes for Other Sectors by Getting Back to Work

Transportation companies have taken a range of measures to preserve the safety of their employees. With this experience, they can lead through the recovery to showcase what has worked and drive best practice adoption in other sectors....
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May’s Mental Health Awareness Month Hit Differently; What Will Summer Bring?

Mental health and mental wellbeing are obvious points of consideration during the ongoing COVID-19 pandemic. What have historically been taboo discussion topics—both inside and outside the corporate world—are now easily looming as a true known second-order health crisis....
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How Can CEOs Generate Media and Social Media Attention During a Crisis?

Media relations and social media communications are more important than ever during this time of fast-paced news cycles and endless Twitter debates, driven by the global COVID-19 pandemic....
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How to Make Your Advertising Stand Out in the Crowded COVID-19 Pandemic Landscape

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message....
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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis....
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The Guangdong-Hong Kong-Macau Greater Bay Area in 2020

While the Guangdong-Hong Kong-Macau Greater Bay Area plan has reached a number of milestones, it has faced several setbacks. Foreign companies that tailor their strategy to the plan’s ambitions and priorities are best placed to benefit from its ambitious agenda....
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Start Today to Come Back Stronger Tomorrow

Resilient organizations must act now to establish their foothold to come back stronger, recognizing there will be varying degrees of coming back....
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Juggling Life During the COVID-19 Outbreak

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home....
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