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Public Affairs is at an Inflection Point in India

After the transformation in PR prompted by digital, we are once again at another inflection point. There is an upsurge in public affairs today. There are a number of skill sets which go into making a successful 'Public Affairs' professional and inherent skill sets present in PR professionals uniquely positions them to take advantage and diversify their career opportunities in 'Public Affairs'....
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The Importance of Corporate Vision and Values

The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society....
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5 Hurdles of Digital Advocacy in 2019

The digital advocacy landscape is different in 2019 than it was in 2009. But these five hurdles of digital advocacy are what we expect to hold true over time – however our digital landscape changes....
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Why Supplier Diversity is Crucial for Driving Business Growth

Procurement optimization can add immense value to your business, and in an evolving social landscape, procurement organizations are starting to diversify their suppliers. Here are three important factors for diverse suppliers to keep in mind when forming relationships and negotiating with procurement officers....
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The Future of Business Sectors in Europe

Businesses across the region and around the world are looking to Europe with a keen eye on its future. APCO’s team of experts shares insights on the future of various European sectors....
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Advice for Japanese Businesses Investing in Europe

Europe is a very different place since the previous Japanese acquisition waves, and Japanese business leaders need to adapt their approach and be aware of the changes Europe is undergoing....
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Rediscovering True Brand Purpose

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?...
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The Evolving Media Ecosystem

The traditional media industry is in a state of upheaval. To best counsel clients, as practitioners, we must not only keep abreast of new developments but understand how the evolving media landscape will affect our clients’ stories....
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Enterprising Culture: The Secret to Business Success

During a time when half of leaders and mid-level managers anticipate challenges with hiring and retaining qualified workers, a strong Enterprising Culture can be a differentiating factor in future-proofing an organization....
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The Office Environment of the Future

In this highly competitive world where much is at stake, companies need to create as advantageous a work environment as possible for their employees....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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