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Changing Public Expectation and Corporate Responsibility to Drive Social Change

Among local activists and socially conscious visitors who have spent some time in Japan, there is a consensus that sexism and misogyny are deeply rooted in many aspects of Japanese society...
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What Companies Can Learn From French-Speaking Pessi

What do the American president, the French president and a Chinese ambassador all have in common? At first glance, not much, but all three were recently targets of a French-speaking Twitter group recognizable by their profile pics of a bald Lionel Messi: they call themselves “Pessi.”..
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Unlocking Data Analytics is Transforming Communications for Organizations

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
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Accelerating What's Right With Data

With great knowledge and insights come with great responsibility and as business and organizations select how to use data towards their business activities, none can claim data neutrality. There are clear business and cost-effective strategies to mitigating racial and prejudice bias, but above all, these offensive applications affect people’s lives and should be open to scrutiny and accountability...
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Super Bowl LV Ad Review: The Greatest Ever

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...
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What I Want to See in the Big Game

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...
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The End of the Written Word?

How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats...
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Relationships Are for More Than February

Instead of waiting for such a circumstance to rethink your company’s role in racial equity solutions-driving, let BHM serve as an appropriate time to reset your stakeholder engagement agenda and align your outreach to aspirational plans...
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How Millennial and Gen Z PR Pros Can and Must Accelerate What’s Right

Millennials and Zoomers—two similar yet very unique generations—have the power to change the world and our industry for the better by advancing the very essence of what diversity, equity and inclusion (DE&I) mean simply because of our foundational upbringing, the opportunities in front of us and the unique place we hold in society...
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Lessons Learned from One Year into COVID-19

We have now arrived at a significant milestone where companies and organizations should take stock of what’s worked, what hasn’t and what they can and should be doing to prepare themselves for the next “unprecedented” event...
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