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Storytelling in a Time of COVID-19

Navigating our new world in this time of crisis is not easy. From a media relations and storytelling perspective, now is the time to be sensitive and thoughtful, and to lay the groundwork for the future. ...
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Engaging Employees During and After COVID-19

COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future....
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Building the Next 100 Years of Women’s Empowerment

While stressing the importance of celebrating our past, The Next 100 focused on creating a better future for the next generation of young female leaders. I hope that crafting a new narrative through actionable steps will inspire our employees, current and future, to build this new reality....
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Gulf Employees Look to Governments for COVID-19 Guidance

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf....
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Tackling Gender-Based Discrimination During Recruitment Processes

Diversity brings benefits such as enhanced creativity and better decision-making as employees with different backgrounds bring various viewpoints and strengths to the table....
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Five Questions to Assess an Authentic Corporate Purpose

Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive.   ...
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Best Practices on Working from the Homefront

With a significant number of employees now working remotely, how can organizations ensure that their people are productive, engaged and connected? We share some trends and best practices....
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The Critical Role of HR Communication in Times of Crisis

As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ...
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Building a Virtual Culture: The Remote Workforce

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ...
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Importance of a Positive Workplace Culture and How to Build It

Workplace culture reflects the company’s overall personality but essentially, it is the environment that surrounds us all the time. A positive culture drives productivity, efficiency, increases retention, promotes teamwork and reinforces an environment that encourages growth....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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