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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies...
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How to Win the Future: Tips from Future Festival

As the media partner for Future Festival Chicago, we had the opportunity to participate in this unique and inspiring all-day conference. Here are our main takeaways....
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Building an Agile Company

Companies have an unprecedented chance to use their vision and values to influence the social landscape, take a stand and make a meaningful difference. It is what society wants to see, and employees are demanding....
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It’s Time to Talk and Walk the Talk

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation....
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The North Star for Navigating Through a Crisis

Vision and values are a covenant with external stakeholders. They are the promise made, and C-suite leaders need to ensure that the company’s vision and values are a corporate hallmark not an Achille’s heel during a crisis....
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Corporate Conscience: External Impact Driven by Internal Forces

A corporation’s conscience is the road map guiding company culture and foresight. A C-suite that clearly exemplifies and communicates how company philosophy will live and breathe is a crucial factor for whether corporate consciousness will remain trapped on paper or permeate the culture and drive a company to unity and success....
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Actions Over Words: Living Corporate Values

When it comes to effective values initiatives, it’s often less about the words that are used, and more about the actions that a company is willing to take to bring their values to life. Values need to be reflected in people’s day-to-day experience to truly resonate....
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What Would It Mean for Values to Drive Your Business?

If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ...
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Public Affairs is at an Inflection Point in India

After the transformation in PR prompted by digital, we are once again at another inflection point. There is an upsurge in public affairs today. There are a number of skill sets which go into making a successful 'Public Affairs' professional and inherent skill sets present in PR professionals uniquely positions them to take advantage and diversify their career opportunities in 'Public Affairs'....
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The Importance of Corporate Vision and Values

The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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