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Three Leadership Lessons from RBG

The passing of U.S. Supreme Court Justice Ruth Bader Ginsburg is sad news in a terrible year. Her legacy is a testament to her view that “real change, enduring change, happens one step at a time.”...
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How Brands Can Build Equity and Stay Authentic to Their Values

Here some critical principles for organizations to keep top of mind as they plan and execute new campaigns and optimize existing ones....
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C-Suites Need Communicators!

At a time when hyper-connectivity makes decisions and their consequences widely visible and with perceptions affecting an organization’s bottom line, communicators need to be part of the C-suite....
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How Brands Can Withstand the Test of Time in a Socially Conscious Future

The COVID-19 pandemic and the recent awakening of the masses to the racial injustice in America have evaporated the all between external and internal stakeholders. For companies looking to evolve and rebrand their products, it is crucial to remember that they’re making a change for internal and external audiences. To successfully make this change, companies need outside perspectives to see how the world perceives them, and to pressure test their messages. ...
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Moving Towards Employee Social Responsibility

Achieving the goal of social good is not merely a responsibility of those who occupy the corner office, but all employees, as it is their individual decisions and actions which drive an organization towards adopting ethical practices....
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For U.S. Organizations, Recovery Plans Begin Within

It is important for organizations to understand that while the pandemic has tested their resiliency like never before, their long-term viability depends upon the consumers who will ultimately judge them on their ability to effect real change....
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Communicators, Don Your Space Suits!

In a few days, on July 15, less than two months after Crew Dragon took off from Florida’s Cape Canaveral, the Emirates Mars Mission (an APCO client), part of the UAE’s National Space Program, is set to launch its Mars probe. Now is the time for communicators to don their space suits and contribute their creativity as well as skills in storytelling, public relations, and public affairs to propel the space industry forward, while helping a deeply divided public see beyond its differences....
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Public Affairs in the COVID-19 World

Leading experts in the field share their insights on conducting public affairs in the COVID-19 era....
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CSR and Advocacy After COVID-19

While there still are many uncertainties about what the post-COVID-19 reality will look like for society, observers and experts agree that the format, focus and expectations around social advocacy will change. As a result, companies should evolve their original CSR pathway to meet new social and consumer environment....
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Five Lessons PR Pros Can Learn from Dungeons & Dragons

Even if you’ve never heard of Dungeons & Dragons, you’re familiar with the fight to get your messages out. It’s a battle to cut through the noise and reach your audiences. Sometimes competitors and the news cycle seem like monsters. So, we’re taking a page from the Player’s Handbook. Here are some lessons communicators can learn from our favorite tabletop roleplaying game....
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