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What CEOs can Learn From University Presidents

The best university presidents are the ones who think in an agile way. And they can teach CEOs something about upping their own agility game....
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Perspectives From the 2019 UN Women's Summit

This year’s annual meeting of the Commission on the Status of Women is rumored to be an even bigger gathering than the General Assembly with more than 9,000 representatives....
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Achieving Balance Around the World

Closing the gender gap and achieving balance around the world requires different solutions for each market and industry. However, each of those solutions will require that we hold each other accountable....
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Reputation Management for B2B Companies in a B2C World

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations....
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Japanese Media Relations Insights for Communicators

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan....
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How Companies Navigate the New Normal

As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ...
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Helping Brands Take a (Meaningful) Stand

Given the fraught political and social times we’re living in today, brands are stepping up to take a stand on issues seemingly more than ever. This is primarily due to consumers becoming more informed, louder and organized to put pressure on brands – all through the ubiquity of engagement on social media platforms....
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator....
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Adapting to the Age of Fake News

In a media environment where both public and private organizations are repeatedly placed under scrutiny by an increasingly values-driven public, communicators are struggling to address the complex issues that impact trust and reputation....
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What if Your Favorite Influencer is a Robot?

Research shows that by 2020, chatbots will be responsible for controlling and managing 25 percent of client service operations in institutions and enterprises around the world....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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