Category: Strategic Communication & Stakeholder Engagement

The Arthur W. Page Society recently hosted an Insight Forum in association with APCO Worldwide on the thorny issues of social activism, brands taking a stand on divisive issues, authentic purpose-led communication and sharper communications measurement to better inform decisions....

China is set to overtake the United States as the world’s largest aviation market by the mid-2020s. Despite its slowing economic growth, the country’s booming middle class offers significant potential for future market expansion as more people opt for air travel, be it for business or leisure....

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates....

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart....

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world....

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed....

As we move into an era when long-ignored concerns are becoming priorities for policymakers, it is imperative to engage individuals who have the passion to bring change at the implementation level....

In China, significant opportunities exist for foreign enterprises to align with the government’s ambitious healthcare reform goals and influence the future of the country's health sector....

The challenges of today’s interdependent and interconnected world dictate responses and issue management that require leadership based on sensitivity, adaptability and agility....

APCO CEO Brad Staples joined Bloomberg Markets to share insights on the challenges that business leaders face today and discuss the need to engage on social issues in an informed and cautious way....