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Moving Towards Employee Social Responsibility

Achieving the goal of social good is not merely a responsibility of those who occupy the corner office, but all employees, as it is their individual decisions and actions which drive an organization towards adopting ethical practices....
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For U.S. Organizations, Recovery Plans Begin Within

It is important for organizations to understand that while the pandemic has tested their resiliency like never before, their long-term viability depends upon the consumers who will ultimately judge them on their ability to effect real change....
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Communicators, Don Your Space Suits!

In a few days, on July 15, less than two months after Crew Dragon took off from Florida’s Cape Canaveral, the Emirates Mars Mission (an APCO client), part of the UAE’s National Space Program, is set to launch its Mars probe. Now is the time for communicators to don their space suits and contribute their creativity as well as skills in storytelling, public relations, and public affairs to propel the space industry forward, while helping a deeply divided public see beyond its differences....
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Public Affairs in the COVID-19 World

Leading experts in the field share their insights on conducting public affairs in the COVID-19 era....
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CSR and Advocacy After COVID-19

While there still are many uncertainties about what the post-COVID-19 reality will look like for society, observers and experts agree that the format, focus and expectations around social advocacy will change. As a result, companies should evolve their original CSR pathway to meet new social and consumer environment....
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Five Lessons PR Pros Can Learn from Dungeons & Dragons

Even if you’ve never heard of Dungeons & Dragons, you’re familiar with the fight to get your messages out. It’s a battle to cut through the noise and reach your audiences. Sometimes competitors and the news cycle seem like monsters. So, we’re taking a page from the Player’s Handbook. Here are some lessons communicators can learn from our favorite tabletop roleplaying game....
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Earning Trust and Taking Clear Action Are Central to Tourism’s Rebuild

Governments and the travel industry will both need to earn trust through the actions that they take to revitalise tourism in the wake of COVID-19. That was the central outtake of an APCO Worldwide webinar, held in association with The Ambassador Partnership, that examined the pressures, priorities, parameters and practicalities of enabling tourism to recover and making mass travel feasible again, with differing timelines and considerations for every country in determining the steps required and when they can be applied....
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How to “Show Up” for This Year’s Pride

While there won’t be parades this year, it doesn’t mean that Pride is canceled altogether. Rather, it is an opportunity for brands and corporations to turn flashy shows of support into action. It is a time for change....
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Communicating in a Post-COVID-19 Landscape

COVID-19 has had a profound impact around the world. The use of digital technology to facilitate effective communication has intensified and cutting-edge tech is booming....
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Transportation Companies Can Drive Better Employee Outcomes for Other Sectors by Getting Back to Work

Transportation companies have taken a range of measures to preserve the safety of their employees. With this experience, they can lead through the recovery to showcase what has worked and drive best practice adoption in other sectors....
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