Close
Apco Worldwide loader

Celebrities: Just Like Us in a Post-Pandemic World

Due to the pandemic, we have all let the world virtually into our homes. COVID-19 has tested the fourth-wall tension between celebrity sheen and authenticity...
Read more

China’s New Urbanization Strategy

The Chinese government introduced a “new urbanization” strategy, which offers ample opportunities for multi-national companies to support and benefit from...
Read more

Reshaping Tourism through Partnership and Accountability

The sudden halt to tourism activities in 2020 caused losses of jobs and income, making it evident how some communities are largely reliant on tourism...
Read more

The Next Normal: Putting People First

For leaders across sectors and industries the post-pandemic period must put people first. Leaders across organizations can leverage relationships many ways...
Read more

Meaningful Event Participation in China

Due to the stability of the China market, companies have prioritized building relationships with major stakeholders in China through events and expos...
Read more

Combating Event Uncertainty in 2021

It is evident that the benefits of virtual connection are strong. Event organizers must have contingency plans in place with the pandemic's end in question...
Read more

Future of Post-COVID-19 Partnerships

Post-competitive partnerships were accelerated by the pandemic like in the pharmaceutical industry, leading the way in developing life-saving vaccines...
Read more

Unlocking Data Analytics is Transforming Communications for Organizations

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
Read more

Lessons Learned from One Year into COVID-19

We have now arrived at a significant milestone where companies and organizations should take stock of what’s worked, what hasn’t and what they can and should be doing to prepare themselves for the next “unprecedented” event...
Read more

What Companies Can Learn From French-Speaking Pessi

What do the American president, the French president and a Chinese ambassador all have in common? At first glance, not much, but all three were recently targets of a French-speaking Twitter group recognizable by their profile pics of a bald Lionel Messi: they call themselves “Pessi.”..
Read more
Close