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What is the Shelf Life of Racial Justice?

Company leaders need to reimagine the business case for diversity, dig deeper and focus on the systems and power structures within their organizations that elevate one group of people and diminishes another. This is hard work. It requires self-examination to understand our own biases and how we contribute to the systemic issues that exist...
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How Millennial and Gen Z PR Pros Can and Must Accelerate What’s Right

Millennials and Zoomers—two similar yet very unique generations—have the power to change the world and our industry for the better by advancing the very essence of what diversity, equity and inclusion (DE&I) mean simply because of our foundational upbringing, the opportunities in front of us and the unique place we hold in society...
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Relationships Are for More Than February

Instead of waiting for such a circumstance to rethink your company’s role in racial equity solutions-driving, let BHM serve as an appropriate time to reset your stakeholder engagement agenda and align your outreach to aspirational plans...
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Accelerating Philanthropy: How We Must Evolve to Address Racial Justice

The traditional philanthropy sector is having its own reckoning with race—confronting its roots in wealth disparities and paternalistic, colonial approaches, and moving towards justice-centered giving, redistributing power and investing in community-led solutions...
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Accelerating What's Right With Data

With great knowledge and insights come with great responsibility and as business and organizations select how to use data towards their business activities, none can claim data neutrality. There are clear business and cost-effective strategies to mitigating racial and prejudice bias, but above all, these offensive applications affect people’s lives and should be open to scrutiny and accountability...
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Diverse Hiring: Seven Ways to Help Your Business Thrive

As the economics of business changes, corporations need to reelevate their talent strategy to compete globally. Diversity is a business imperative and not just "the right thing to do." Building a more inclusive workforce offers different perspectives and provides the innovation, creativity, and acceleration of positive change that companies need to ensure long-term success...
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Super Bowl LV Ad Review: The Greatest Ever

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...
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What I Want to See in the Big Game

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...
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The End of the Written Word?

How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats...
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2021: An Opportunity to Build a Better and Healthier World

As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year...
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