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The Future of United States-Europe Relations

The transatlantic partnership between the United States and European allies has been the foundation of American foreign policy and economic priorities, but the unpredictable nature of recent developments has affected perceptions of United States-Europe relations: Americans aren’t quite sure what to think....
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Digital and Opinion Research is Key

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences....
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Is the Public Ready for Facial Recognition Technology?

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses....
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Reputation Management for B2B Companies in a B2C World

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations....
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What 'Settlers' Teaches us About Global Trade

Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage....
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Japanese Media Relations Insights for Communicators

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan....
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What’s Next for Brexit?

The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented....
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Bromance Without Benefits

A digital analysis of Americans’ perception of Emmanuel Macron....
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Will a Single-Payer System will Lead to Rationing

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care....
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Health Care Providers: Morale on the Brink

There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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