Category: Research
Addressing Climate Change Starts With Meeting People Where They Are
Sabiha Ozgur
& Delia Mayor
To effectively address this global and complex challenge that uniquely shapes multiple aspects of human life across different regions, it is crucial to understand public perceptions and knowledge around climate change...
Read moreAPCO Insight's Journey of Evolution and Growth
Bill Dalbec
Twenty-five years ago, APCO Worldwide sought to create what would become APCO Insight—the full-service global research, analytics and measurement group at the firm...
Read moreIs Remote Work to Blame for a Company’s Demise? Maybe, Maybe Not.
Katie Sprehe
During this the COVID-19 pandemic and era of remote work, some companies have succeeded, others are now bringing their employees back to the office and some are even blaming remote work for their company’s collapse...
Read moreGen Z to Corporate Leaders: Your ESG Strategy Needs a Glow Up
Alida Valle
As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect...
Read moreSuper Bowl 57 Ad Review: Brands Don’t Connect
Bill Dalbec
America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...
Read moreHow Can Brands Win the Hearts and Minds of Gen Z?
Katie Sprehe
& Ashley Hay
How can corporations live up to the expectations of Gen Z while also balancing the beliefs and attitudes of others?..
Read moreSurprising Truths About Corporate Advocacy
Julie Jack
& Katie Sprehe
& Dan Scandling
In October, APCO surveyed the U.S. general public to understand views on the role of companies in this divided culture, revealing areas of both consensus and division...
Read moreThe Shrinking University Leader: Steps to Avoid Failed Searches and Premature Departures
Brian Keeter
The pandemic presented unprecedented challenges for university leaders just as it did for those in business, industry and government...
Read moreWhat's Next in UK Politics - A Social Media Analysis
Chris Levy
& Anthony Marchese
APCO Insight analysed UK-based Twitter followers of four Tory MPs tipped to succeed Johnson according to two key criteria...
Read moreHow Predictive Models Are Perturbed by Geopolitics
David Sánchez Carmona
Predictive models use language as text, images from sensors, or transactional quantitative data from the past..
Read moreHow Can Companies Truly Demonstrate Innovation? Lessons Learned From APCO’s Research Studies
Katie Sprehe
& Gabrielle Weisberg
As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators...
Read moreSuper Bowl LVI Ad Review: A Great Game but Great Ads Are Absent
Bill Dalbec
I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...
Read moreThree Research Trends to Know About in 2022
Darren Bosik
& Bill Dalbec
As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...
Read moreClimate Change Misinformation in the Age of COVID-19
Daniella Lebor
Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...
Read moreThe Trends Dominating Our Current News Cycle and What It Could Mean for the Travel Industry
Simone Manlove
Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...
Read moreRegulation of the Online Gaming Industry in India
Rahul Sharma
& Adip Puri
& Yash Kansal
The online gaming industry is changing with high demand and likely to grow. It is watched by users, developers, financiers, regulators and technocrats...
Read moreData is Key to Accelerating Gender Equality
Jennifer Butte-Dahl
All stakeholders, including governments, businesses and foundations, must commit to using gender data to guide their decision and commitment making...
Read moreUnlocking Data Analytics is Transforming Communications for Organizations
Bill Dalbec
There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
Read moreThe Road Ahead Beyond Pandemic and Shutdowns
Jack Kalavritinos
As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...
Read moreAmericans Impacted by COVID-19 Look for Corporate Leadership and Empathy
Jeff Zelkowitz
The economic shock of COVID-19 is being felt by American workers and retail investors as the country registers 17 million applications for unemployment and absorbs painful stock market losses. A recent survey of 1,000 Americans conducted by APCO Worldwide offers insights for business leaders and communicators as they work to navigate the weeks and months ahead...
Read moreJuggling Life During the COVID-19 Outbreak
Katie Sprehe
To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home...
Read moreGulf Employees Look to Governments for COVID-19 Guidance
Mamoon Sbeih
New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf...
Read moreBuilding a Virtual Culture: The Remote Workforce
Katie Sprehe
The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ..
Read moreAmerica Speaks: Super Bowl LIV Edition
Bill Dalbec
A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...
Read moreHonesty and Purpose: The Future of Influence
Evan Kraus
A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...
Read moreThe Future of DC Influence Must Include Digital
Bill Dalbec
When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed...
Read moreMeeting the Demands and Expectations of Consumers of the Future
Katie Sprehe
To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...
Read moreAssociations Rising
Bill Dalbec
APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them...
Read moreIt’s Time to Talk and Walk the Talk
Kelly Williamson
In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation...
Read moreThe Future of United States-Europe Relations
Tim Roemer
The transatlantic partnership between the United States and European allies has been the foundation of American foreign policy and economic priorities, but the unpredictable nature of recent developments has affected perceptions of United States-Europe relations: Americans aren’t quite sure what to think...
Read moreDigital and Opinion Research is Key
Jim Moorhead
& Rachael Mierzwa
& Bill Dalbec
To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences...
Read moreIs the Public Ready for Facial Recognition Technology?
Katie Sprehe
It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses...
Read moreReputation Management for B2B Companies in a B2C World
Katie Sprehe
It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations...
Read moreWhat 'Settlers' Teaches us About Global Trade
APCO Forum
Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage...
Read moreJapanese Media Relations Insights for Communicators
Pietro Battistella
European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...
Read moreWhat’s Next for Brexit?
Nicholas Whyte
The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented...
Read moreWill a Single-Payer System will Lead to Rationing
Stig Albinus
Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care...
Read moreWhen Public Perception Overshadows Reality
Lauren Compton
Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?..
Read moreBurden of Budgets, Deterioration of Morale
Richard James
Our Doctors and Nurses are Tired: What does that Mean for the State of Health Care?..
Read moreBring Physicians Back to the Forefront of Health Care
Stig Albinus
Marginalizing the medical profession could undermine the quality of patient care...
Read moreBuy American, Hire American in the Private Sector
Bill Dalbec
Our research shows that 56 percent of Americans believe U.S. companies that do business overseas should follow a “Buy American, Hire American” philosophy in their own businesses. ..
Read moreWhen Sorry Isn't Enough
Katie Sprehe
The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash.
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Read moreNew Research on the Role of Social Media
Katie Sprehe
A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media...
Read moreThe New American Company
Bill Dalbec
To say that globalization is making the world smaller is a trite understatement. The fact is, globalization is blurring the lines between what’s “domestic” and what’s “foreign.”..
Read moreThe Contradiction that is President Trump
Bill Dalbec
Raise your hand if you can recall a president who had a majority of Americans dislike him personally and disapprove of his job handling yet a majority approve of his policy positions...
Read moreInsights for the Fight Against Childhood Hunger
Lauren Compton
This winter, APCO Insight surveyed low-income U.S. families with children under six years of age to inform hunger-fighting strategies among this population. ..
Read moreCelebrity Activists Lend Lower Credibility to Companies
Katie Sprehe
Is a marriage of ideals with a celebrity activist a smart partnership? ..
Read moreInnovating Communication About Innovation
Katie Sprehe
Let’s face it, communicating on innovation is challenging for companies in any industry. ..
Read moreSuper Bowl LI Ad Roundup
Bill Dalbec
To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..
Read moreHow do Millennials View Corporate Responsibility
A majority of American Millennials sense a shift in the balance of power between government and business...
Read moreCorporate Reputation in the Trump Administration
Katie Sprehe
In 2017, many large corporations will face a delicate balancing act. ..
Read moreSuper Bowl LII Ad Review
Bill Dalbec
In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...
Read morePerceptions & Expectations of the Tech Industry
Bill Dalbec
Bay Area technology professionals think their industry can solve major domestic and global problems. D.C. policy elites are less confident, but agree that tech should take the lead in trying...
Read moreWhen Companies Take a Stand
Katie Sprehe
In this politically charged atmosphere, how does a company take on an issue like immigration successfully? Our research indicates that companies can be most effective on immigration if they make the business case for their action or use their business expertise to address the issue. ..
Read moreTrump's Effect on the Advocacy Landscape
Bill Dalbec
APCO's 2018 TradeMarks study evaluates which trade associations are best positioned to drive their agendas in the next Congress. The results indicate that laying the groundwork now, even with the fate of Congress still to be determined, enables forward-thinking associations to be prepared come January...
Read moreNow is the Time for the Tech Sector
Bill Dalbec
Technology associations – and by extension their member companies – have a tremendous opportunity to engage with federal policymakers to inform the development of legislation, regulation and policies...
Read moreThe Agility of the Health Care Associations
Bill Dalbec
Given the 2018 landscape and potential 2019 Congressional composition and agenda, here are three ways health care associations and their member companies should be preparing now...
Read moreFood and Agriculture Research
Dan Glickman
The food and agriculture industries are incredibly important parts of the U.S. and world economies. Food and agriculture exports are critical to farm incomes in the United States and in many parts of the developing world. Open markets for agriculture goods are especially critical for importing countries in the developing world as these countries, which for a variety of reasons are not self-sufficient in food production, seek to provide a reliable source of food and nutrition for their citizens...
Read moreThe Best Corporate Advocacy Starts at Home
APCO Forum
Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship...
Read moreStarbucks Turns Their Response Into Action
APCO Forum
On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29...
Read morePolling Supports Nike Just Doing It
APCO Forum
Celebrating the 30th anniversary of “Just Do It,” a campaign and slogan that have become synonymous with the brand, this ad may be Nike’s boldest statement yet as it takes on the issues of police brutality and racial injustice. ..
Read moreIAC Insights on 2019 Trends
Brad Staples
Companies, organizations and global leaders are preparing to face the many disruptions that await them in the new year. To better understand the current and future landscapes, we surveyed a select group of 28 IAC members and asked them what they see as the most prevalent and mission-critical trends moving forward...
Read moreWhat Really Matters to an Airline's Reputation
Katie Sprehe
We opened up APCO’s vault of reputation research to examine which factors are actually defining and driving perceptions of the aviation sector...
Read moreThe Benefits of Internal Social Media
Bill Dalbec
As internal social media (ISM) becomes more prevalent in the workplace, how is this impacting employee engagement? wwwwwww..
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.