Category: Research

To effectively address this global and complex challenge that uniquely shapes multiple aspects of human life across different regions, it is crucial to understand public perceptions and knowledge around climate change...

Twenty-five years ago, APCO Worldwide sought to create what would become APCO Insight—the full-service global research, analytics and measurement group at the firm...

During this the COVID-19 pandemic and era of remote work, some companies have succeeded, others are now bringing their employees back to the office and some are even blaming remote work for their company’s collapse...

As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect...

America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...

How can corporations live up to the expectations of Gen Z while also balancing the beliefs and attitudes of others?..

In October, APCO surveyed the U.S. general public to understand views on the role of companies in this divided culture, revealing areas of both consensus and division...

The pandemic presented unprecedented challenges for university leaders just as it did for those in business, industry and government...

APCO Insight analysed UK-based Twitter followers of four Tory MPs tipped to succeed Johnson according to two key criteria...

Predictive models use language as text, images from sensors, or transactional quantitative data from the past..

As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators...

I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...

As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...

The online gaming industry is changing with high demand and likely to grow. It is watched by users, developers, financiers, regulators and technocrats...

All stakeholders, including governments, businesses and foundations, must commit to using gender data to guide their decision and commitment making...

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...

The economic shock of COVID-19 is being felt by American workers and retail investors as the country registers 17 million applications for unemployment and absorbs painful stock market losses. A recent survey of 1,000 Americans conducted by APCO Worldwide offers insights for business leaders and communicators as they work to navigate the weeks and months ahead...

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home...

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf...

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ..

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed...

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them...

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation...

The transatlantic partnership between the United States and European allies has been the foundation of American foreign policy and economic priorities, but the unpredictable nature of recent developments has affected perceptions of United States-Europe relations: Americans aren’t quite sure what to think...

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences...

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses...

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations...

Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage...

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...

The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented...

A digital analysis of Americans’ perception of Emmanuel Macron...

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care...

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?..

Our Doctors and Nurses are Tired: What does that Mean for the State of Health Care?..

Marginalizing the medical profession could undermine the quality of patient care...

Our research shows that 56 percent of Americans believe U.S. companies that do business overseas should follow a “Buy American, Hire American” philosophy in their own businesses. ..

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ..

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media...

To say that globalization is making the world smaller is a trite understatement. The fact is, globalization is blurring the lines between what’s “domestic” and what’s “foreign.”..

Raise your hand if you can recall a president who had a majority of Americans dislike him personally and disapprove of his job handling yet a majority approve of his policy positions...

This winter, APCO Insight surveyed low-income U.S. families with children under six years of age to inform hunger-fighting strategies among this population. ..

Is a marriage of ideals with a celebrity activist a smart partnership? ..

Let’s face it, communicating on innovation is challenging for companies in any industry. ..

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..

A majority of American Millennials sense a shift in the balance of power between government and business...

In 2017, many large corporations will face a delicate balancing act. ..

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...

Bay Area technology professionals think their industry can solve major domestic and global problems. D.C. policy elites are less confident, but agree that tech should take the lead in trying...

In this politically charged atmosphere, how does a company take on an issue like immigration successfully? Our research indicates that companies can be most effective on immigration if they make the business case for their action or use their business expertise to address the issue. ..

APCO's 2018 TradeMarks study evaluates which trade associations are best positioned to drive their agendas in the next Congress. The results indicate that laying the groundwork now, even with the fate of Congress still to be determined, enables forward-thinking associations to be prepared come January...

Technology associations – and by extension their member companies – have a tremendous opportunity to engage with federal policymakers to inform the development of legislation, regulation and policies...

Given the 2018 landscape and potential 2019 Congressional composition and agenda, here are three ways health care associations and their member companies should be preparing now...

The food and agriculture industries are incredibly important parts of the U.S. and world economies. Food and agriculture exports are critical to farm incomes in the United States and in many parts of the developing world. Open markets for agriculture goods are especially critical for importing countries in the developing world as these countries, which for a variety of reasons are not self-sufficient in food production, seek to provide a reliable source of food and nutrition for their citizens...

Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship...

On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29...

Celebrating the 30th anniversary of “Just Do It,” a campaign and slogan that have become synonymous with the brand, this ad may be Nike’s boldest statement yet as it takes on the issues of police brutality and racial injustice. ..

Companies, organizations and global leaders are preparing to face the many disruptions that await them in the new year. To better understand the current and future landscapes, we surveyed a select group of 28 IAC members and asked them what they see as the most prevalent and mission-critical trends moving forward...

We opened up APCO’s vault of reputation research to examine which factors are actually defining and driving perceptions of the aviation sector...

As internal social media (ISM) becomes more prevalent in the workplace, how is this impacting employee engagement? wwwwwww..