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Gulf Employees Look to Governments for COVID-19 Guidance

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf....
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Building a Virtual Culture: The Remote Workforce

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ...
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America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite....
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Opinion Research Essentials to Look for in 2020

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan....
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Measurement’s Need for a Responsible Revolution

Communication activities need to be more measurable and we need to act upon measurement data to revolutionise its value....
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Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
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The Future of DC Influence Must Include Digital

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed....
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Meeting the Demands and Expectations of Consumers of the Future

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes....
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Associations Rising

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them....
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How to Maximize Your Organization's SOV During UNGA

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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