Category: Research

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...

National strategies for voter outreach have long oversimplified how voters make decisions based on certain identity characteristics. As the country becomes more diverse and the electorate more complex, campaigns need to rethink how they appeal to voters and what the electorate looks like...

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis...

New research from APCO Insight on the COVID-19 pandemic shows that Americans view technology as more important than ever, with three in four saying that the industry has an important role to play in finding innovative solutions...

The economic shock of COVID-19 is being felt by American workers and retail investors as the country registers 17 million applications for unemployment and absorbs painful stock market losses. A recent survey of 1,000 Americans conducted by APCO Worldwide offers insights for business leaders and communicators as they work to navigate the weeks and months ahead...

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home...

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines...

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf...

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ..

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed...

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan...

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them...

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space...

Discussions around AI and its potential impact are becoming increasingly common in corporate boardrooms around the world. To understand how consumers view the adoption of AI in the marketplace, APCO asked the American public about its perceptions and understandings of the technology...

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation...

The transatlantic partnership between the United States and European allies has been the foundation of American foreign policy and economic priorities, but the unpredictable nature of recent developments has affected perceptions of United States-Europe relations: Americans aren’t quite sure what to think...

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences...

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses...

Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage...

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations...

The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented...

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care...

There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession...

APCO Insight engaged health care providers (HCP) to understand how recent changes have impacted these individuals and where they see the industry heading...

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?..

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ..

As people participate in decisions about their care, the days of patients passively receiving treatment plans are over. ..

Our Doctors and Nurses are Tired: What does that Mean for the State of Health Care?..

Marginalizing the medical profession could undermine the quality of patient care...

Our research shows that 56 percent of Americans believe U.S. companies that do business overseas should follow a “Buy American, Hire American” philosophy in their own businesses. ..

Research by APCO Insight shows stakeholders are generally skeptical about the shift from volume to value except for policy leaders..

According to research conducted by APCO Insight, health care providers are particularly harsh in their assessment of the quality of care...

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media...

To say that globalization is making the world smaller is a trite understatement. The fact is, globalization is blurring the lines between what’s “domestic” and what’s “foreign.”..

This year, against the backdrop of rising populist sentiment, the pharmaceutical industry has had to confront a uniquely hostile socio-political environment...

Raise your hand if you can recall a president who had a majority of Americans dislike him personally and disapprove of his job handling yet a majority approve of his policy positions...

This winter, APCO Insight surveyed low-income U.S. families with children under six years of age to inform hunger-fighting strategies among this population. ..

Is a marriage of ideals with a celebrity activist a smart partnership? ..

Let’s face it, communicating on innovation is challenging for companies in any industry. ..

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..

A majority of American Millennials sense a shift in the balance of power between government and business...

When we spoke with NPs, every one said they believe in patient empowerment – and that involving patients in treatment plans improves compliance and outcomes...

In 2017, many large corporations will face a delicate balancing act. ..

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...

In this politically charged atmosphere, how does a company take on an issue like immigration successfully? Our research indicates that companies can be most effective on immigration if they make the business case for their action or use their business expertise to address the issue. ..

Bay Area technology professionals think their industry can solve major domestic and global problems. D.C. policy elites are less confident, but agree that tech should take the lead in trying...

We found that more than half believe prevention and wellness plays a strong role in their day-to-day practice...

Today more than ever, pharmaceutical companies are increasingly dependent on collaboration with patients. ..

Technology associations – and by extension their member companies – have a tremendous opportunity to engage with federal policymakers to inform the development of legislation, regulation and policies...

The food and agriculture industries are incredibly important parts of the U.S. and world economies. Food and agriculture exports are critical to farm incomes in the United States and in many parts of the developing world. Open markets for agriculture goods are especially critical for importing countries in the developing world as these countries, which for a variety of reasons are not self-sufficient in food production, seek to provide a reliable source of food and nutrition for their citizens...

Given the 2018 landscape and potential 2019 Congressional composition and agenda, here are three ways health care associations and their member companies should be preparing now...

Celebrating the 30th anniversary of “Just Do It,” a campaign and slogan that have become synonymous with the brand, this ad may be Nike’s boldest statement yet as it takes on the issues of police brutality and racial injustice. ..

Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship...

On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29...

As internal social media (ISM) becomes more prevalent in the workplace, how is this impacting employee engagement? wwwwwww..

Companies, organizations and global leaders are preparing to face the many disruptions that await them in the new year. To better understand the current and future landscapes, we surveyed a select group of 28 IAC members and asked them what they see as the most prevalent and mission-critical trends moving forward...

We opened up APCO’s vault of reputation research to examine which factors are actually defining and driving perceptions of the aviation sector...

A digital analysis of Americans’ perception of Emmanuel Macron...

APCO's 2018 TradeMarks study evaluates which trade associations are best positioned to drive their agendas in the next Congress. The results indicate that laying the groundwork now, even with the fate of Congress still to be determined, enables forward-thinking associations to be prepared come January...

Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?..