Category: Research

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite....

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan....

Communication activities need to be more measurable and we need to act upon measurement data to revolutionise its value....

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed....

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes....

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them....

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space....

Discussions around AI and its potential impact are becoming increasingly common in corporate boardrooms around the world. To understand how consumers view the adoption of AI in the marketplace, APCO asked the American public about its perceptions and understandings of the technology....

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation....