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How Predictive Models Are Perturbed by Geopolitics

Predictive models use language as text, images from sensors, or transactional quantitative data from the past..
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How Can Companies Truly Demonstrate Innovation? Lessons Learned From APCO’s Research Studies

As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators...
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Super Bowl LVI Ad Review: A Great Game but Great Ads Are Absent

I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...
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Three Research Trends to Know About in 2022

As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...
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Climate Change Misinformation in the Age of COVID-19

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...
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The Trends Dominating Our Current News Cycle and What It Could Mean for the Travel Industry

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...
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Regulation of the Online Gaming Industry in India

The online gaming industry is changing with high demand and likely to grow. It is watched by users, developers, financiers, regulators and technocrats...
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Data is Key to Accelerating Gender Equality

All stakeholders, including governments, businesses and foundations, must commit to using gender data to guide their decision and commitment making...
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Unlocking Data Analytics is Transforming Communications for Organizations

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
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Comparing Public Attitudes Toward COVID-19 Around the World

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...
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