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Reputation Management for B2B Companies in a B2C World

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations....
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What 'Settlers' Teaches us About Global Trade

Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage....
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Japanese Media Relations Insights for Communicators

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan....
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What’s Next for Brexit?

The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented....
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What Trends Will Dominate 2019?

Agility and resilience will be the key traits for corporates to adopt next year if they are to keep ahead of competitors in this new landscape. Many global businesses are ill prepared for an increasingly challenging global regulatory environment, to respond to complex social issues and especially to geopolitical threats and political uncertainty....
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Bromance Without Benefits

A digital analysis of Americans’ perception of Emmanuel Macron....
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Will a Single-Payer System will Lead to Rationing

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care....
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Health Care Providers: Morale on the Brink

There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession....
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Local Care, Global Concerns

APCO Insight engaged health care providers (HCP) to understand how recent changes have impacted these individuals and where they see the industry heading....
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When Public Perception Overshadows Reality

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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