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Three Research Trends to Know About in 2022

As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...
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Climate Change Misinformation in the Age of COVID-19

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...
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The Trends Dominating Our Current News Cycle and What It Could Mean for the Travel Industry

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...
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Regulation of the Online Gaming Industry in India

The online gaming industry is changing with high demand and likely to grow. It is watched by users, developers, financiers, regulators and technocrats...
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Data is Key to Accelerating Gender Equality

All stakeholders, including governments, businesses and foundations, must commit to using gender data to guide their decision and commitment making...
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Unlocking Data Analytics is Transforming Communications for Organizations

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
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Comparing Public Attitudes Toward COVID-19 Around the World

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...
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America’s Political Communities Are More Nuanced Than We Think

National strategies for voter outreach have long oversimplified how voters make decisions based on certain identity characteristics. As the country becomes more diverse and the electorate more complex, campaigns need to rethink how they appeal to voters and what the electorate looks like...
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The Road Ahead Beyond Pandemic and Shutdowns

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...
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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis...
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