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Protecting Reputation and Engaging Healthcare Workers During and After COVID-19

COVID-19 is creating challenges never seen before in many of the nation’s hospital health systems. The new normal is creating a threat to staff health, morale and confidence in their leadership....
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Americans’ Views on Key Healthcare Topics Evolve During Crisis

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines....
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A ‘New Normal’ for Healthcare Communicators Post COVID-19

As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger....
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Making Healthcare as Diversified as we Need it to Be

If there’s one silver lining to the dark pandemic cloud hanging over all of us, everywhere, it’s that we can apply the rude awakening to our shared vulnerabilities to accelerate a more proactive, preventative and protective approach to health....
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Gulf Employees Look to Governments for COVID-19 Guidance

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf....
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Kicking off Europe’s Beating Cancer Plan

The launch of “Europe’s Beating Cancer Plan: Let’s strive for more,” set out to emanate a sense of unity and harmony. Sharing their personal experiences, the EU’s top politicians from both the European Commission and European Parliament became one with other cancer survivors to show that “the personal has become political.”...
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Key Lessons from China's Coronavirus Epidemic

While Chinese and global public health officials fight the current coronavirus epidemic, it is important to step back and examine the underlying causes of this outbreak. We are likely to see a continuation of infectious disease outbreaks and epidemics in the future and learning from this epidemic may help prevent or mitigate the impact of future epidemics....
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Delivering on the Promise of AI in Healthcare

Panelists agreed that the priority should be to ensure Europe’s capacity to compete in AI and to develop a good framework to attract investment, and incentivize industry involvement and innovation in healthcare. ...
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2020 and Drug Pricing

In the United States, the issue of how to address prescription drug pricing will certainly be a hot button topic ahead of the 2020 election. The time is now for pharma companies to act and offer real and impactful solutions that help patients, while calling out elements of the healthcare system that create barriers to access in exchange for profit....
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How Health Companies Can Promote Shared Decision Making

Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate....
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