Category: Health
Improving Global Healthcare Access to Accelerate What’s Right
Stephanie Tan
If COVID-19 has a lesson for us with regards to health, it is this: our social environments matter just as much as our DNAs and lifestyle choices. Experts are cognisant of the fact that joblessness, lack of education and racial inequities are part and parcel of the problems that need to be fixed...
Read moreFor Health, 2021 Will Be More Than a New Year…it Will Be a New Era
Nancy Turett
2020 has delivered certainty to us all about health. We now know that it is an existential asset not only for individuals but for business and society as a whole. Now, as vaccination makes working, playing and loving without wearing a mask a realistic prediction for 2021, leaders of all ilk need to make operating as the one humanity we are a new status quo...
Read moreHow to Achieve Healthcare Celebrity Status
Julie Orsini
As a global population, we’re leaning in to science and the scientific community more than ever before—representing a critical inflection point for healthcare communicators and marketers...
Read moreRecap: Brazda Breakfast Briefing with Dr. Anthony Fauci
William Pierce
At the August 6th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Dr. Anthony S. Fauci walked over 60 reporters through what we know now about COVID-19, how it spreads, where it is spreading, the status of vaccine development, and most importantly, what we all can and should do to slow the spread...
Read moreEvolving our Relationship with Healthcare Providers in the Post-COVID-19 Era
Jen Kelley Young
As the healthcare landscape continues to evolve, patients will push many healthcare providers out of their comfort zones. Healthcare providers will need to meet the needs of this new normal, be agile and focus on deepening the relationships they have with their patients—or work to establish them—to succeed in both business and in health...
Read moreChallenges and Opportunities for Health Companies in the Post-Pandemic Era
Katie Milgrom
& Alexandra Lazorchak
As the COVID-19 pandemic continues to keep countries around the world under lockdown, there is an increased focus on the health sector, from the brave frontline health workers and critical researchers to biopharmaceutical companies and academic institutions racing to find a treatment and vaccine. The pandemic has highlighted, albeit in a painful manner, the critical role of these healthcare professionals in ensuring a healthy, productive society, the continued need for innovation and access to essential health services...
Read moreProtecting Reputation and Engaging Healthcare Workers During and After COVID-19
Richard James
COVID-19 is creating challenges never seen before in many of the nation’s hospital health systems. The new normal is creating a threat to staff health, morale and confidence in their leadership...
Read moreA ‘New Normal’ for Healthcare Communicators Post COVID-19
Sara Cruz
As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger...
Read moreMaking Healthcare as Diversified as we Need it to Be
Nancy Turett
If there’s one silver lining to the dark pandemic cloud hanging over all of us, everywhere, it’s that we can apply the rude awakening to our shared vulnerabilities to accelerate a more proactive, preventative and protective approach to health...
Read moreHow Health Companies Can Promote Shared Decision Making
James Tyrrell
Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate...
Read moreThe Future of Business Sectors in Europe
Claire Boussagol
Businesses across the region and around the world are looking to Europe with a keen eye on its future. APCO’s team of experts shares insights on the future of various European sectors...
Read moreCan We Cannabiz?
Lauren O'Leary
Cannabis is quickly becoming the “next big thing” on the cusp of breaking through all aspects of society: from medicine and beauty to food and beverages. Here are three key elements for brands and communication professionals to consider when prepping for its U.S. market entry...
Read moreLeading with Purpose in the Business of Health
Nancy Turett
The reality is that companies in the business of health have their purpose built-in: they exist to generate health. The question their leaders need to ask themselves is not how do we define our purpose but rather, how do we deliver on it? ..
Read moreA Look at the Future of Health with Views from APCO’s Team
Caroline Starke
& Nicole Monge
& Stephanie Tan
& Seiko Indo
& Mona Neuhauss
To better understand the future of health care, members of APCO’s global team took a closer look at the industry and shared analysis on the issues that will define the sector moving forward...
Read moreThe Future of Health
Alexandra Lazorchak
& James Tyrrell
Health is always undergoing change – what is new today, will certainly be old by tomorrow. Actors in the industry need to understand how patient preferences are evolving and driving innovation...
Read moreFood and Agriculture Research
Dan Glickman
The food and agriculture industries are incredibly important parts of the U.S. and world economies. Food and agriculture exports are critical to farm incomes in the United States and in many parts of the developing world. Open markets for agriculture goods are especially critical for importing countries in the developing world as these countries, which for a variety of reasons are not self-sufficient in food production, seek to provide a reliable source of food and nutrition for their citizens...
Read moreWhat Trends Will Dominate 2019?
Brad Staples
2018 was a long year. Many global businesses are ill prepared for an increasingly challenging global regulatory environment, to respond to complex social issues and especially to geopolitical threats and political uncertainty. But those that are better prepared, will be better insulated from unforeseen global shocks...
Read more2019 Trends: Views from APCO’s Global Experts
Brad Staples
& Rachael Siefert
& James Tyrrell
& Alexandra Lazorchak
& Travis Bullard
& Jeff Zelkowitz
& Alison Patch
& Andre Smith
& Jay Solomon
& Aftan Snyder
& Nicholas Whyte
As the global business and political communities prepare to turn the page to 2019, APCO’s team of global experts took a closer look at trends in areas key to businesses and our clients...
Read moreThe Biden Administration’s First 100 Day Healthcare Agenda: Pandemic, Pandemic, Pandemic
William Pierce
While the Biden administration can be expected to have a robust healthcare agenda beyond the first 100 days, the president understands that getting the pandemic under better control is critical to making progress on other issues. As a result, his first 100 days will be all about the pandemic...
Read moreFDA Commissioner Steve Hahn, M.D. Discusses COVID-19 Response and His Tenure at the FDA
Justin Iannacone
Speaking at the January 8th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Commissioner Hahn emphasized that communicating transparent standards and guidelines for the public was critical to ensuring that health care providers effectively combat COVID-19...
Read moreConquering the “Last Mile” in COVID-19 Vaccine Distribution
Justin Iannacone
On December 18, the FDA approved Moderna’s coronavirus vaccine for emergency use in the United States. The move makes Moderna’s vaccine the second to reach the American public. Now that the scientific community has developed multiple breakthrough vaccines to halt the coronavirus pandemic, we face an equal challenge: getting them safely to immunization sites around the world and in the arms of people. ..
Read moreCOVID-19 Vaccine Success Requires Clarity, Consistency and Confidence
Justin Iannacone
With two COVID-19 vaccines already being put in arms around the country and more expected early next year, healthcare providers must successfully deploy millions of doses of the vaccines to end the coronavirus pandemic. However, just as important as the logistics of getting this done, the public must be willing to get the vaccine in large enough numbers to control the spread of the disease. ..
Read moreCOVID-19 Vaccination Efforts are National and Local
Justin Iannacone
Sandra Lindsay became the first American to receive a coronavirus vaccine outside of a clinical trial on December 14. The nurse at Long Island Jewish Medical Center is the first of hundreds of millions of people who will need the vaccine to control the coronavirus pandemic as America’s death toll rises. To be successful, the rollout of the vaccination campaign requires coordination among state, local and national officials and private sector leaders. ..
Read moreVital Handoffs in COVID-19 Vaccine Deployment
Justin Iannacone
With two COVID-19 vaccines going into the arms of front-line healthcare workers and residents of nursing home and assisted living facilities, the world now faces the massive challenge of coordinating and administering vaccine doses to millions of people. Success depends on clear communication, consistent guidance and careful coordination between all parties involved...
Read moreHow Can We Make European Health Data Governance Models More Patient-Centric?
Daniel Benjamens
& Gregoire Zammit
The COVID-19 crisis has been an eye-opener for many stakeholders, especially national governments, and has revealed that sharing health data is essential for enabling positive health outcomes and more sustainable health systems in Europe...
Read moreThe Need for a European PASTEUR Act
Sture Alne
The effect of existing antibiotics has perpetually diminished due to increasing development of resistance, hence securing a robust pipeline of new antimicrobials is more important than ever...
Read moreEurope's Strategic Autonomy
Christoph Mielke
& Gregoire Zammit
It has been a buzzword for several years, but the concept of Europe’s ‘strategic autonomy’ has really gathered more attention over the last months in light of the COVID-19 crisis...
Read moreVon der Leyen’s Gambit: Turning Citizens into Champions of a European Health Union
Molly Clapperton
As health policy is a hot topic in a COVID-19 world, it was hardly surprising that European Commission President Ursula von der Leyen opened her State of the European Union address on 16 September with four health proposals. In the pre-COVID-19 era, EU health policy would rarely have been the first item on the presidential agenda, but plenty has changed this year...
Read moreFuture-proofing the Orphan Regulation
Daniel Benjamens
The current Orphan Regulation was written at a time when nobody could have foreseen how medical science and digital technologies would transform health. The need for future-proofing the Regulation is clear...
Read moreMore to UK Health Reforms Than Just Obesity and COVID-19
Burhan Al-Gailani
& Lisa Neiss
& Gabriel Phillips
Two major reforms to the UK’s public health system were announced in recent weeks—refreshed efforts to fight obesity, and the creation of a new body specifically to prevent a second wave of COVID-19. Both announcements represent an evolution, rather than a revolution, but are arguably more interesting for what they say about Prime Minister Boris Johnson’s approach to government, and how businesses should engage with his administration...
Read moreWhat’s Next for U.S. Drug Pricing and Production
Jack Kalavritinos
Watch the discussion of the policy and political ramifications of recent executive orders, how drug pricing actions will resonate considering the pandemic and which of these policies might move forward in 2021...
Read moreLessons from the Pandemic About How to Scale Up Digital Health in Europe
Daniel Benjamens
The COVID-19 pandemic has exposed some of the structural weaknesses and inefficiencies of health systems across Europe. This has increased public and political awareness about the need to invest more in health. The way the crisis was handled by national governments particularly fueled discussions about the digitalization of the health sector, in many cases proving that a transition to more digital health services and applications is possible when push comes to shove—at least temporarily...
Read moreCOVID-19 Made the Case for More EU on Health, but will There be any Meaningful Changes?
Christoph Mielke
& Gregoire Zammit
The COVID-19 crisis has given a boost to those who want the EU to play a bigger role in health. Only time will tell if EU Member States are really willing to take the jump and commit to a true “Europe of Health.”..
Read moreHow Can Health Systems Come Back Stronger From the COVID-19 Pandemic?
William Pierce
& Kavita Patel
& Peter Urbanowicz
The COVID-19 pandemic has fundamentally impacted how health systems and hospitals operate. In a recent roundtable discussion, APCO Worldwide Senior Director Bill Pierce spoke with APCO International Advisory Council Members Kavita Patel and Peter Urbanowicz about what health organizations must do to Come Back Stronger from this crisis...
Read moreAmericans’ Views on Key Healthcare Topics Evolve During Crisis
Chrystine Zacherau
New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines...
Read moreGulf Employees Look to Governments for COVID-19 Guidance
Mamoon Sbeih
New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf...
Read moreKicking off Europe’s Beating Cancer Plan
Daniel Benjamens
The launch of “Europe’s Beating Cancer Plan: Let’s strive for more,” set out to emanate a sense of unity and harmony. Sharing their personal experiences, the EU’s top politicians from both the European Commission and European Parliament became one with other cancer survivors to show that “the personal has become political.”..
Read moreKey Lessons from China's Coronavirus Epidemic
Stig Albinus
While Chinese and global public health officials fight the current coronavirus epidemic, it is important to step back and examine the underlying causes of this outbreak. We are likely to see a continuation of infectious disease outbreaks and epidemics in the future and learning from this epidemic may help prevent or mitigate the impact of future epidemics...
Read moreDelivering on the Promise of AI in Healthcare
Christoph Mielke
Panelists agreed that the priority should be to ensure Europe’s capacity to compete in AI and to develop a good framework to attract investment, and incentivize industry involvement and innovation in healthcare. ..
Read more2020 and Drug Pricing
Jack Kalavritinos
In the United States, the issue of how to address prescription drug pricing will certainly be a hot button topic ahead of the 2020 election. The time is now for pharma companies to act and offer real and impactful solutions that help patients, while calling out elements of the healthcare system that create barriers to access in exchange for profit...
Read moreThe Role of Multilateral Institutions in Global Health
Andrei Goldis
With the global health community closely watching the UN's milestone High-Level Meeting on universal health coverage, Andrei Goldis takes a closer look at the World Health Organization's role in the evolving global healthcare landscape...
Read moreHealthcare Progress Hidden in Plain Sight
Jack Kalavritinos
In healthcare, change is everywhere, affecting every patient and healthcare provider. More changes are coming, all with very few Rose Garden signing ceremonies. Buckle up for more change in 2020...
Read moreAI in Healthcare: Hype or Hope?
Stig Albinus
AI has a huge potential to revolutionize healthcare, but over-hyping AI can undermine the credibility of the promise...
Read moreHow C-Suite Vision and Values Affect Employee Health and Wellness
Christoph Mielke
In a world where companies are desperately trying to attract talent, the bottom line is simple: when employees feel better, they perform better...
Read moreRole of the C-Suite in Ethical Decision Making
Lily Reisser
While it’s less common to see someone getting praised in the press for their adherence to strict values, every health company we admire has a strong hand at the helm, guiding the company towards more ethical positions and setting an example for employees to make ethical decisions every day...
Read moreBriefing on the Medicare for All Proposal
William Pierce
At APCO’s recent Brazda Breakfast Briefing, health care experts, along with two former administrators for the Centers for Medicare and Medicaid Services, took questions from reporters about “Medicare for All” proposals...
Read moreThe Tantalizing Promise of Machine Learning in Medicine
Stig Albinus
There are reasons to be optimistic and excited about the promise of machine learning in medicine, but the path and speed towards wider implementation is hard to predict...
Read moreEU Pharma & the Environment: A piece of the PiE
Daniel Benjamens
Now that the EU's 'Strategic Approach to Pharmaceuticals in the Environment’ Communication is here, what should the pharmaceutical sector expect?..
Read moreHealth Care Leaders are not Prepared for the Future
Alexandra Lazorchak
& James Tyrrell
To better understand the future of health care, and the challenges the industry faces, we surveyed a select group of 18 members of APCO’s International Advisory Council (IAC) and Health Advisory Board (HAB)...
Read moreWhat’s Next for Health Care on Capitol Hill?
William Pierce
When it comes to understanding what could happen in health care over the next two years, the guiding principle is maybe. Maybe the two sides will come together on a modest package of changes to federal law, or maybe they won’t. ..
Read moreHealth Companies can Drive a Hopeful Future
Chrystine Zacherau
Two in three Americans (65%) believe health companies are making a positive impact on society, according to an APCO Insight poll. We took a closer look to investigate and understand what – and who – is driving this hopeful view...
Read moreDenmark Proposes Health Care Reform for Connected Care
Stig Albinus
As planned, the Danish conservative government last week published its proposal for a new health care reform in Denmark called "Patient First," intended to make the health care system in Denmark more patient-focused, better connected and with advanced quality of care and improved patient rights. ..
Read moreA Look Ahead to 2019 with Views from APCO’s Global Team
Brad Staples
As the global business and political communities prepare to turn the page to 2019, APCO’s team of global experts took a closer look at trends in areas key to businesses and our clients...
Read moreWhat U.S. Health Care Can Learn From the Denmark
Stig Albinus
Population health has become a pivotal strategic focus for health systems and large provider organizations in the United States as they strive to improve quality of care and reduce costs for the entire patient care journey and focus on maintaining health and well-being of the patient population through preventative care - not just acute care...
Read moreWill a Single-Payer System will Lead to Rationing
Stig Albinus
Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care...
Read morePharma’s French Conundrum
Alexandre Marie Saint Germain
& Antoine Guery
After nearly a decade of the French government trying to steadily decrease the price of drugs, it goes without saying that Emmanuel Macron’s pro-business program was eagerly anticipated by the pharmaceutical industry...
Read morePatient Autonomy & Alternative Routes of Care
Chrystine Zacherau
Health care providers (HCPs)are acutely aware of the impact of socio-political shifts on costs of care, which makes salient how HCPs view the "patient as partner" model. ..
Read moreHealth Care Providers: Morale on the Brink
Chrystine Zacherau
There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession...
Read moreLocal Care, Global Concerns
Chrystine Zacherau
APCO Insight engaged health care providers (HCP) to understand how recent changes have impacted these individuals and where they see the industry heading...
Read moreHealth Care Consumerism is Only in its Infancy
Stig Albinus
Health care consumerism is an important and rising trend in health care. Yet, a new study in Health Affairs has thrown a dose of harsh reality into the expectation that we are on the verge of shifting to a consumer-driven marketplace in health care...
Read moreUnderstanding the Efficacy of New Care Delivery Paradigms
Chrystine Zacherau
As people participate in decisions about their care, the days of patients passively receiving treatment plans are over. ..
Read moreBurden of Budgets, Deterioration of Morale
Richard James
& Claire Grant
Our Doctors and Nurses are Tired: What does that Mean for the State of Health Care?..
Read moreBring Physicians Back to the Forefront of Health Care
Stig Albinus
Marginalizing the medical profession could undermine the quality of patient care...
Read moreTo Build Trust, Address Price
Simone Duval
Providers’ views on the relationship between price and value in building patient trust...
Read moreResearch on Physician Views on Value-based Care
Stig Albinus
& Chrystine Zacherau
Research by APCO Insight shows stakeholders are generally skeptical about the shift from volume to value except for policy leaders..
Read moreThe Impact of Hancock to Health
As UK Prime Minister Theresa May was battling with changes in her Government late into the evening of Monday 9 July, after both her Foreign Secretary and her Brexit Secretary resigned in protest over her ’soft’ Brexit plans, it was confirmed that Matt Hancock would step into Jeremy Hunt’s shoes as the new Secretary of State for Health...
Read moreDeclining Trust in the Quality of US Health Care
Stig Albinus
& Chrystine Zacherau
According to research conducted by APCO Insight, health care providers are particularly harsh in their assessment of the quality of care...
Read moreThe State of US Biopharma Industry Reputation
Chrystine Zacherau
This year, against the backdrop of rising populist sentiment, the pharmaceutical industry has had to confront a uniquely hostile socio-political environment...
Read moreAHCA Passed the House: Now What?
William Pierce
First, hats off to House Leadership for sticking with it and not giving up on their pledge to repeal and replace the Affordable Care Act (ACA)...
Read more100 Days Recap: Health Care Reform
William Pierce
Why is it so hard to pass a repeal and replace plan now that they have control of the White House and both chambers of Congress? Particularly when the President seems unconcerned about what they pass, just that they pass something so he can check it off on his list of accomplishments. The answer is both simple and complicated...
Read moreMajor Trends Influencing Health Communications
Katie Milgrom
Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ..
Read moreThe Threat to Danish-American Pharma Trade
Stig Albinus
Danish pharmaceutical executives read President Donald Trump's tweets with great trepidation. And there is a very good reason for that...
Read moreFDA Ain’t Broke, Doesn’t Need Fixin’
Wayne L. Pines
The FDA ain’t broke, and it doesn’t need much fixin’. This is a message that is being delivered to the Trump administration from all stakeholders including the regulated industry itself, which hopefully will fall on open ears...
Read moreLong Live Integration in Health Care
Will Browne
The latest report from the National Audit Office (NAO) focuses on the success, or otherwise, of efforts to integrate health and social care and specifically the £5.3billion Better Care Fund...
Read moreHealth Care PR in Turbulent Times
Stig Albinus
What are the implications of this new challenging, turbulent environment for health care communications?..
Read moreThere’s No “I” in “Self-Care”
Chrystine Zacherau
When we spoke with NPs, every one said they believe in patient empowerment – and that involving patients in treatment plans improves compliance and outcomes...
Read moreSharedPurpose
James Robinson
Here is what we expect to be important for multinationals navigating China’s business and policy landscapes in 2018. ..
Read moreGlobal Health Care Scorecard
Stig Albinus
Taking a look at some of the more comprehensive global assessments and scorecards regarding health and medicine published in 2015 and 2016...
Read moreNurse Practitioners & Preventative Health
Chrystine Zacherau
We found that more than half believe prevention and wellness plays a strong role in their day-to-day practice...
Read morePatient Engagement: The New Normal
Chrystine Zacherau
Today more than ever, pharmaceutical companies are increasingly dependent on collaboration with patients. ..
Read moreWhat 2017 Health Care Trends Could Mean for PR
Stig Albinus
Five major trends that will likely continue to transform health care and health care PR. ..
Read moreHHS and CMS: What to Watch For
William Pierce
There are a couple of truisms that are important as we evaluate the nomination of Tom Price as HHS secretary and Seema Verma as administrator of the Centers for Medicare and Medicaid Services...
Read moreWhither Health Care?
William Pierce
In what was not a surprise, Republicans gained control of the U.S. Senate and gained enough House seats to have a near historic majority. What was a surprise to most, though not all was the number of seats gained in the Senate...
Read moreDenmark Close to Ground-Breaking Health Care Reform
Stig Albinus
Denmark is exploring a new health care reform that may lead to a more integrated health care system with better continuity for patients along all aspects of the patient journey – health promotion, disease prevention, diagnosis, care and rehabilitation...
Read moreThe Agility of the Health Care Associations
Bill Dalbec
Given the 2018 landscape and potential 2019 Congressional composition and agenda, here are three ways health care associations and their member companies should be preparing now...
Read moreA Return to Normalcy for Health Care?
William Pierce
Are we returning to a more “regular order?” Recent developments at HHS provide a partial explanation why the health care agenda has calmed somewhat despite the continued disorder in other areas of government...
Read moreFDA is Breaking Record New Drug Approvals
Stig Albinus
& Wayne L. Pines
The U.S. Food and Drug Administration (FDA) is setting a remarkable record for new drug approvals in 2018. As of November 1, 2018, 47 new drugs were approved by the FDA exceeding the previous record in 2017 of 46 new drugs. ..
Read moreNow What for the Dance Around Health Care?
William Pierce
With the results of the national election in, starting in 2019, Democrats will lead the U.S. House of Representatives. So, what does that mean for healthcare?..
Read moreThe Role of Health Communications in Behavior Change
Katie Milgrom
Is it possible to change someone’s health behaviors simply through communications?..
Read moreExplore:
Careers, Culture & Company NewsDigital & CreativeGovernmentHealthPublic AffairsEnergyStrategic Communication & Stakeholder EngagementCorporate Responsibility & Sustainable GrowthCrisis and Reputation ManagementDiversity & InclusionFinanceFood & Consumer Products & RetailResearchTechnologyTradeTransportation & InfrastructureNotice
APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.