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Improving Global Healthcare Access to Accelerate What’s Right

If COVID-19 has a lesson for us with regards to health, it is this: our social environments matter just as much as our DNAs and lifestyle choices. Experts are cognisant of the fact that joblessness, lack of education and racial inequities are part and parcel of the problems that need to be fixed...
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For Health, 2021 Will Be More Than a New Year…it Will Be a New Era

2020 has delivered certainty to us all about health. We now know that it is an existential asset not only for individuals but for business and society as a whole. Now, as vaccination makes working, playing and loving without wearing a mask a realistic prediction for 2021, leaders of all ilk need to make operating as the one humanity we are a new status quo...
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How to Achieve Healthcare Celebrity Status

As a global population, we’re leaning in to science and the scientific community more than ever before—representing a critical inflection point for healthcare communicators and marketers...
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Recap: Brazda Breakfast Briefing with Dr. Anthony Fauci

At the August 6th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Dr. Anthony S. Fauci walked over 60 reporters through what we know now about COVID-19, how it spreads, where it is spreading, the status of vaccine development, and most importantly, what we all can and should do to slow the spread...
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Evolving our Relationship with Healthcare Providers in the Post-COVID-19 Era

As the healthcare landscape continues to evolve, patients will push many healthcare providers out of their comfort zones. Healthcare providers will need to meet the needs of this new normal, be agile and focus on deepening the relationships they have with their patients—or work to establish them—to succeed in both business and in health...
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Challenges and Opportunities for Health Companies in the Post-Pandemic Era

As the COVID-19 pandemic continues to keep countries around the world under lockdown, there is an increased focus on the health sector, from the brave frontline health workers and critical researchers to biopharmaceutical companies and academic institutions racing to find a treatment and vaccine. The pandemic has highlighted, albeit in a painful manner, the critical role of these healthcare professionals in ensuring a healthy, productive society, the continued need for innovation and access to essential health services...
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Protecting Reputation and Engaging Healthcare Workers During and After COVID-19

COVID-19 is creating challenges never seen before in many of the nation’s hospital health systems. The new normal is creating a threat to staff health, morale and confidence in their leadership...
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A ‘New Normal’ for Healthcare Communicators Post COVID-19

As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger...
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Making Healthcare as Diversified as we Need it to Be

If there’s one silver lining to the dark pandemic cloud hanging over all of us, everywhere, it’s that we can apply the rude awakening to our shared vulnerabilities to accelerate a more proactive, preventative and protective approach to health...
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How Health Companies Can Promote Shared Decision Making

Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate...
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