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Super Bowl LI Ad Roundup

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ...
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Three Trends on the Future of Work

Over the next twenty years, we are likely to witness some of the most significant disruptions to the workforce and work as we know it in recent memory. This has been fueled by the demographic and socioeconomic trends of the past decade....
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Super Bowl LII Ad Review

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses....
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Food and Agriculture Research

The food and agriculture industries are incredibly important parts of the U.S. and world economies. Food and agriculture exports are critical to farm incomes in the United States and in many parts of the developing world. Open markets for agriculture goods are especially critical for importing countries in the developing world as these countries, which for a variety of reasons are not self-sufficient in food production, seek to provide a reliable source of food and nutrition for their citizens....
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What's Next for Consumer Advocacy Programs

Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?...
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Starbucks Turns Their Response Into Action

On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29....
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What Trends Will Dominate 2019?

2018 was a long year. Many global businesses are ill prepared for an increasingly challenging global regulatory environment, to respond to complex social issues and especially to geopolitical threats and political uncertainty. But those that are better prepared, will be better insulated from unforeseen global shocks....
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IAC Insights on 2019 Trends

Companies, organizations and global leaders are preparing to face the many disruptions that await them in the new year. To better understand the current and future landscapes, we surveyed a select group of 28 IAC members and asked them what they see as the most prevalent and mission-critical trends moving forward....
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2019 Trends: Views from APCO’s Global Experts

As the global business and political communities prepare to turn the page to 2019, APCO’s team of global experts took a closer look at trends in areas key to businesses and our clients....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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