Close

How Brands Can Withstand the Test of Time in a Socially Conscious Future

The COVID-19 pandemic and the recent awakening of the masses to the racial injustice in America have evaporated the all between external and internal stakeholders. For companies looking to evolve and rebrand their products, it is crucial to remember that they’re making a change for internal and external audiences. To successfully make this change, companies need outside perspectives to see how the world perceives them, and to pressure test their messages. ...
Read More

Recognizing the Role and Responsibility the Food Industry Plays in All of Our Lives

The COVID-19 crisis has put a unique spotlight on food and food systems, revealing both strengths and weaknesses across sectors and practices. In some ways, it has placed consumers on a level playing field, but also exposed some deep inequalities....
Read More

How can the Food Industry Come Back Stronger from the COVID-19 Pandemic?

The food industry, from farms to restaurants to retail to the tables of consumers, has been upended by COVID-19. This has resulted in a forced shift in the supply chain and could change how the world produces and consumes food well into the future....
Read More

The Future of Travel: Mapping Predictive Trends in the Tourism Industry

One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world....
Read More

Are Brands Meeting Consumer Expectations During the Crisis?

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health....
Read More

Super Bowl LIV Ad Review

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day....
Read More

America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite....
Read More

Leadership in a Fast-Paced Emerging Economy

As we step into the next decade, the road ahead may be full of challenges for leaders in the Middle East to adapt to the world over. But with compassion, consideration and courage, there are many reasons to feel excited to embrace future leadership with daring and ambition....
Read More

The Future of Retail Lies in the Experience it Delivers

In the retail sector, we have witnessed the profound impact of new technology, but how that technology can be harnessed for the greater good is the question consumers will be asking in 2020 and beyond. Are brands ready to answer it?...
Read More

Reconsidering What It Means to Be an Influencer

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception....
Read More
Loading
Close