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Stepping Up and Standing for Something

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences....
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Evolved, Involved Creative

For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future....
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Are We on the Same Page?

APCO's Flor Marenco-Adelberg shares key lessons and takeaways from the Design Matters 19 conference in Copenhagen....
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How to Engage at an Event When You’re Not Invited

In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground....
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How Executives Can Establish Thought Leadership on Social

Communicators are often asked to help corporate executives strengthen their thought leadership efforts through the use of social channels. Our Dominique Scott shares tips and tricks for how to build an impactful senior executive thought leadership program on social media via PR News....
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What to Know About Targeting Individuals on Social

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible....
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How to Maximize Your Organization's SOV During UNGA

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space....
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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies...
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5 Hurdles of Digital Advocacy in 2019

The digital advocacy landscape is different in 2019 than it was in 2009. But these five hurdles of digital advocacy are what we expect to hold true over time – however our digital landscape changes....
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The Tantalizing Promise of Machine Learning in Medicine

There are reasons to be optimistic and excited about the promise of machine learning in medicine, but the path and speed towards wider implementation is hard to predict....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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