Category: Digital & Creative

Even in a moment when brands are publicly embracing diversity and inclusion, we are still not talking about one of the most crucial pillars of our society: money....

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health....

As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share....

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond....

As we look ahead to 2020, at least in an ideal world, every designer should be aware of the implications and effects of the tools we use, and the products, services, campaigns and brands we research, plan and enable across societies....

In the coming year, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality (over quantity) results....

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication....

In an effort to curb mounting mental health concerns, Instagram announced this month its intention to make the number of likes a post receives on the platform only available to the user. This move will have significant implications for brands and influencers online, especially as they move to demonstrate value, authority and engagement for followers....

While watching Evil Dead 2 recently for the 20th time, I suddenly realized horror tropes are metaphors for what it’s like to be a career creative sometimes. Here's how:...

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?...