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Next Generation Media Relations: Three Innovative Tactics to Modernize Your Strategy

The following list highlights the innovative ways that the PR industry is evolving. Recognizing that the tried-and-true methods (e.g., press releases, press conferences, etc.) will continue to drive tangible value for many companies, this list identifies some exciting new options that are worth exploring to better reach key consumer audiences and tell stories in more dynamic and engaging ways...
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Emboldening Brands to Be Content Benefactors

Steve Salvador, Director of Video and Brand Programming at APCO explains why more brands should feel emboldened to be benefactors...
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Client Spotlight: MIT Solve

Dasha Iventicheva—senior associate director at APCO Worldwide and member of the Strategic Partnerships and Global Engagement team sat down with Sue Kim, Head of Global Partnerships and Philanthropy for MIT Solve, an APCO client...
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Super Bowl 57 Ad Review: Brands Don’t Connect

America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...
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Understanding the Barriers to Accessibility in UX Design

While it's impossible to think of every possible scenario, UX designers must work diligently to consider as many situations as they can...
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Influyente y Resiliente: The Importance of Getting Data “Right” on U.S. Latinos

As Hispanic Heritage Month comes to a close and as companies wind down their celebration efforts, it’s an opportune time to revisit how Hispanics continue to shape the United States, as well as the challenges they face year-round. As consumers of data, companies should care about where their data comes from and how it was collected, especially when that data is being used to inform corporate strategy...
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The State of Digital Tools in Modern Education

The tools used in today’s learning environment have evolved over the past two years as the educational landscape adapts to external factors...
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Introducing a New Influencer—VTuber

VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”..
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Keeping It Real: Showing Up Authentically Across Social Platforms

Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real...
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From Scrolling to Spending: The Rise of the Social Media Shopper

Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy...
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