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What Companies Can Learn From French-Speaking Pessi

What do the American president, the French president and a Chinese ambassador all have in common? At first glance, not much, but all three were recently targets of a French-speaking Twitter group recognizable by their profile pics of a bald Lionel Messi: they call themselves “Pessi.”..
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Data Bias Lessons from COVID-19

Although the hope is that these tools would help bridge the divide between class, race, gender, socio-economic status and more, when data from the real world is tainted with bias and misinformation, AI will inevitably fail us. How do we consciously and ethically use AI to reduce the inequities in society? ..
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Essential Bytes, Ep. 4 – Deconstructing Disinformation

Disinformation isn’t new, but in today’s digital world, it's as omnipresent as it is nebulous. How can we combat such a pervasive threat without finding ourselves playing an endless game of whack-a-mole? What role do individuals, platforms, and companies play in turning the tide against bad actors and towards a renewed emphasis on fact-based reporting and messages grounded in truth?..
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The Digital Services Act: The New GDPR?

With the publication of the Digital Services Act (DSA) draft legislation on 15 December, the European Commission is now overhauling its framework for digital services, adopted in 2000 with the e-Commerce Directive...
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What to Expect from China’s “Dual Circulation” Strategy

The Chinese Communist Party leadership recently came together at the Fifth Plenum to review and formulate the country’s next Five-Year Plan (FYP). This context provides insight into the role “dual circulation” will play in future reforms...
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Germany’s EU Council Presidency is Coming to an End, but the Financial Sector’s Digital Transformation is Here to Stay

Even with Germany’s EU Council Presidency coming to an end, it is expected that digital transformation in the financial sector will still be a widely discussed topic in 2021, in particular, as it intertwines with other legislative plans at the European level...
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Looking Ahead: 2021 Digital Trends

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...
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Essential Bytes: The Role of Social Impact

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in...
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“Conventional” Lessons in Virtual Event Programming

Like America’s major political parties, companies all over the world are grappling with how to re-engineer a live event, especially one that has strategic importance to their business. There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming...
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