Category: Digital & Creative

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond....

As we look ahead to 2020, at least in an ideal world, every designer should be aware of the implications and effects of the tools we use, and the products, services, campaigns and brands we research, plan and enable across societies....

In the coming year, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality (over quantity) results....

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication....

In an effort to curb mounting mental health concerns, Instagram announced this month its intention to make the number of likes a post receives on the platform only available to the user. This move will have significant implications for brands and influencers online, especially as they move to demonstrate value, authority and engagement for followers....

While watching Evil Dead 2 recently for the 20th time, I suddenly realized horror tropes are metaphors for what it’s like to be a career creative sometimes. Here's how:...

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?...

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences....

For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future....

APCO's Flor Marenco-Adelberg shares key lessons and takeaways from the Design Matters 19 conference in Copenhagen....