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Why the Digital World Makes a Happy Home for Fake News

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication....
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No ‘Likes’ in 2020

In an effort to curb mounting mental health concerns, Instagram announced this month its intention to make the number of likes a post receives on the platform only available to the user. This move will have significant implications for brands and influencers online, especially as they move to demonstrate value, authority and engagement for followers....
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The Spooky Life of a Creative

While watching Evil Dead 2 recently for the 20th time, I suddenly realized horror tropes are metaphors for what it’s like to be a career creative sometimes. Here's how:...
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Political Advertising: Twitter Makes a Change

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?...
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Stepping Up and Standing for Something

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences....
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Evolved, Involved Creative

For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future....
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Are We on the Same Page?

APCO's Flor Marenco-Adelberg shares key lessons and takeaways from the Design Matters 19 conference in Copenhagen....
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How to Engage at an Event When You’re Not Invited

In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground....
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How Executives Can Establish Thought Leadership on Social

Communicators are often asked to help corporate executives strengthen their thought leadership efforts through the use of social channels. Our Dominique Scott shares tips and tricks for how to build an impactful senior executive thought leadership program on social media via PR News....
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What to Know About Targeting Individuals on Social

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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