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Digital and Opinion Research is Key

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences....
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Does Your Company Know its Social Footprint?

High expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape....
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Crisis Management in the New Era of China

With nationalism on the rise globally, including China, foreign multinational companies need new guidelines to manage crises in China’s new era. ...
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How Davos Sets the 2019 Leadership Agenda

The World Economic Forum continually demonstrates that we don’t wait for progress—we create it. The world will look to the outcomes of the World Economic Forum as a milestone in global progress. Let’s set the stage of a new agile world....
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Helping Brands Take a (Meaningful) Stand

Given the fraught political and social times we’re living in today, brands are stepping up to take a stand on issues seemingly more than ever. This is primarily due to consumers becoming more informed, louder and organized to put pressure on brands – all through the ubiquity of engagement on social media platforms....
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator....
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When Public Perception Overshadows Reality

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?...
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New Year, New Surprises

APCO's Worldwide’s Crisis Management and Litigation Communication team gears up for 2017....
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New Research on the Role of Social Media

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media....
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Managing Reputation Through the Windshield

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization....
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