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New Research on the Role of Social Media

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media....
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Managing Reputation Through the Windshield

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization....
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How PRs Need to be Looking Further Ahead

Jo Kimble responds to The Times' "Big Brands Fund Terror" story....
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How Companies can Adapt to the Trump Twitter Environment

Jim Moorhead, a crisis communications expert and member of our IAC, shares three things companies can do to adapt to the President Trump twitter environment....
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The Need to Coordinate Legal and Comms Strategy

To minimize the reputational damage that legal filings or arguments can cause, a company’s legal and communications counsel must work closely together....
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Corporate Reputation in the Trump Administration

In 2017, many large corporations will face a delicate balancing act. ...
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Margery Kraus at Davos on Ending Corruption

APCO founder and executive chairman, Margery Kraus spoke about ending corruption on a panel at the World Economic Forum's annual meeting....
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When Companies Take a Stand

In this politically charged atmosphere, how does a company take on an issue like immigration successfully? Our research indicates that companies can be most effective on immigration if they make the business case for their action or use their business expertise to address the issue. ...
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Advocacy Campaigns Designed for Today

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about....
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In this politicized environment, Dick’s and Stack risk alienating customers with this decision.

In this politicized environment, Dick’s and Stack risk alienating customers with this decision. ...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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