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How Davos Sets the 2019 Leadership Agenda

The World Economic Forum continually demonstrates that we don’t wait for progress—we create it. The world will look to the outcomes of the World Economic Forum as a milestone in global progress. Let’s set the stage of a new agile world....
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Helping Brands Take a (Meaningful) Stand

Given the fraught political and social times we’re living in today, brands are stepping up to take a stand on issues seemingly more than ever. This is primarily due to consumers becoming more informed, louder and organized to put pressure on brands – all through the ubiquity of engagement on social media platforms....
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator....
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When Public Perception Overshadows Reality

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?...
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New Year, New Surprises

APCO's Worldwide’s Crisis Management and Litigation Communication team gears up for 2017....
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New Research on the Role of Social Media

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media....
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Managing Reputation Through the Windshield

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization....
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How PRs Need to be Looking Further Ahead

Jo Kimble responds to The Times' "Big Brands Fund Terror" story....
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How Companies can Adapt to the Trump Twitter Environment

Jim Moorhead, a crisis communications expert and member of our IAC, shares three things companies can do to adapt to the President Trump twitter environment....
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The Need to Coordinate Legal and Comms Strategy

To minimize the reputational damage that legal filings or arguments can cause, a company’s legal and communications counsel must work closely together....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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