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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis....
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How can the Food Industry Come Back Stronger from the COVID-19 Pandemic?

The food industry, from farms to restaurants to retail to the tables of consumers, has been upended by COVID-19. This has resulted in a forced shift in the supply chain and could change how the world produces and consumes food well into the future....
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Start Today to Come Back Stronger Tomorrow

Resilient organizations must act now to establish their foothold to come back stronger, recognizing there will be varying degrees of coming back....
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Navigating Global Stimulus Plans

For potentially eligible companies, it is critical to understand all of the options available and to move as efficiently as possible to apply for and receive the funds which they are entitled to, and to position themselves for relief under future stimulus packages....
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Are Brands Meeting Consumer Expectations During the Crisis?

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health....
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Planning to Come Back Stronger is Critical in a Crisis

For organizations, the economy and our communities to thrive when we come out of this global crisis, we must plan now. There are steps that organizations can take to help establish a stronger foothold, so we all come out of this stronger. ...
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The North Star for Navigating Through a Crisis

Vision and values are a covenant with external stakeholders. They are the promise made, and C-suite leaders need to ensure that the company’s vision and values are a corporate hallmark not an Achille’s heel during a crisis....
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How Elite Universities Can Recover from Admissions Scandals

Following the admissions scandals at some of the nation’s most highly-regarded universities, including allegations that athletic coaches received payments to admit students who had little or no experience, the universities took many of the right steps that a crisis consultant would recommend....
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Digital and Opinion Research is Key

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences....
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Does Your Company Know its Social Footprint?

High expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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