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How Can Your Brand Celebrate Earth Day Amidst COVID-19?

The current COVID-19 pandemic is resulting in the cancelation and postponement of events around the globe. However, according to environmentalist Lindsey Reynolds, Earth Day is one global event we simply “cannot afford to miss.”...
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Making this Moment Matter

The current crisis has brought to the fore some of the most salient issues we face as humanity. The decisions we make now will either leapfrog our progress on these major challenges or cause us to slide back in time as we retrench and de-risk....
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Building the Next 100 Years of Women’s Empowerment

While stressing the importance of celebrating our past, The Next 100 focused on creating a better future for the next generation of young female leaders. I hope that crafting a new narrative through actionable steps will inspire our employees, current and future, to build this new reality....
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The Critical Role of HR Communication in Times of Crisis

As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ...
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Why Your Company Should Adopt Green Initiatives

Overall, today’s environmental threats represent opportunities for corporate leaders. Sustainability isn’t just a trend, and the global community has moved beyond the “going green” mantra. Sustainability is a holistic, long-term business approach in managing not only environmental risks, but also social and financial ones....
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Purpose and Social Risk in the New Age of Leadership

The last decade has shown us that our world is getting more complicated, and as we begin 2020—and the 50th anniversary of the founding of the World Economic Forum (WEF)—it is an opportune time to reflect on the changing nature of corporate leadership....
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CSR Leadership and Implications on Business Practices in Japan

Japan serves as an important example of how local cultures and customs can impact a company’s strategy for corporate social responsibility and leadership in markets around the world....
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Taking a Stand: How Companies Should Choose Their Messages

In today’s era of polarizing politics and gridlocked policy, companies’ ability to take a stand is becoming more important than ever before. While selecting an appropriate cause can be challenging, it can also be extremely rewarding, both financially and reputationally....
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Global Leadership in 2020 and Beyond

Given the disruptive changes that we are witnessing in many parts of the world, the notion of leadership takes on a different meaning. Communication, emotional intelligence and soft skills are more important than ever before....
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How Foreign Companies Can Contribute to China’s Evolving CSR Landscape

As part of a push for high quality development, the Chinese government has increased calls for sustainability and environmental protection under the umbrella of “green development.” Under this context, an increasing number of socially responsible domestic businesses have emerged to demonstrate their role in supporting government priorities....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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