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Trends and Tremors Shaping our World in 2021

Smart businesses will spend next year embedding fully new structural changes, being more inclusive, and adapting to a new work mindset. While COVID-19 left an indelible mark on us all this year, 2021 will bring different, possibly greater, but certainly connected challenges...
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Will 2021 Really be the Year for Women? It has to be.

2021 is a time for long, overdue change. This is the year when everyone needs to take a hard look at what commitment they will make to promote gender equality and how they will action it. Because without action on these commitments, women will slip further into economic and societal inequality...
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Looking Ahead to 2021: Key Business Sectors and Issues

Looking ahead to 2021, APCO Worldwide’s business experts analyzed potential trends and provided their predictions for the new year—examining the future of hospitality, global energy, financial technology and capital markets—where all signs point to continued focus on health, tech and safety...
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2020 Proves Corporate Purpose is More Important Than Ever

Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...
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How Europe Responded to the Black Lives Matter Movement

The summer of 2020 felt like a historical turning point. As the pandemic continues to unravel across the region and disrupt every aspect of society, from workplaces to education, the unprecedented support for the Black Lives Matter movement in Europe offered a glimpse of hope...
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Reflection for Change: How Experiences Shape Perspective

APCO’s Drake Brown shares his reflections on growing up as a Black man in American and steps companies and people need to take to have a worthwhile discussion about D&I...
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Understanding and Tackling Voter Suppression

Many companies are taking the extra steps to encourage their employees to vote. But, the next—and more significant—step to watch for is whether these companies will publicly advocate for proactive measures to expand access to voting at the state and local levels...
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I Vote Because… Four Takes from APCO Team Members

APCO Worldwide’s adVOcaTE campaign consists of efforts designed to help get out the vote and elevate APCO employees’ voices as they advocate for what they believe in, during and beyond election year. Four members of the APCO family share their thoughts on why they’re voting this year. ..
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Fostering an Environment for Difficult Conversations

2020 has shown that we must celebrate the good things, and perhaps as important, we must directly address the challenges. This means we have to be comfortable with having difficult conversations. ..
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How Brands Can Build Equity and Stay Authentic to Their Values

Here some critical principles for organizations to keep top of mind as they plan and execute new campaigns and optimize existing ones...
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