Category: Catalyst for Progress

Generative AI has seen an explosion in interest and popularity since the public launch of ChatGPT in November 2022. Interest and awareness in the tech of the future hasn’t been this intense in decades, with some likening it to the lighting fast transition from “mystery to ubiquity” last seen in regards to the internet in the mid-’90s...

The following list highlights the innovative ways that the PR industry is evolving. Recognizing that the tried-and-true methods (e.g., press releases, press conferences, etc.) will continue to drive tangible value for many companies, this list identifies some exciting new options that are worth exploring to better reach key consumer audiences and tell stories in more dynamic and engaging ways...

Quiet hiring offers great promise for both businesses and employees. However, to truly tap into the power of it, you need a culture that values and cultivates versatility all the time — not just when there are gaps you’re desperate to fill...

“The problems involved in global food security are easy to talk about. The solutions are much more difficult.”..

DEI in TMTs is essential to business innovation by facilitating an unbiased decision-making process, promoting creativity, and establishing an inclusive culture. To better achieve this goal, companies should work to better understand the experience of top leaders and employee perceptions of their leadership efforts...

U.S. businesses today often find themselves walking a communications tightrope on matters of ESG and sustainability. The counter to greenwashing, greenhushing, has gained significant attention in the last several months, particularly as businesses aim to keep out of political debates without simultaneously backing out of publicly stated goals..

There is broad recognition that many ESG issues are fundamental drivers of business value, and so companies are looking inward, focusing on building the right management and operating structures to make meaningful progress across issues that range from climate risk to supplier diversity...

As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect...

This year is the midpoint of the 2030 Agenda for Sustainable Development, and with a “poly-crisis” of global issues, it is increasingly important to re-think how multistakeholder partnerships are developed and executed...

Dasha Iventicheva—senior associate director at APCO Worldwide and member of the Strategic Partnerships and Global Engagement team sat down with Sue Kim, Head of Global Partnerships and Philanthropy for MIT Solve, an APCO client...

America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...

While it's impossible to think of every possible scenario, UX designers must work diligently to consider as many situations as they can...

In October, APCO surveyed the U.S. general public to understand views on the role of companies in this divided culture, revealing areas of both consensus and division...

Discussions addressed the importance of halving emissions by 2030 to limit warming to 1.5°C, the role of corporations in driving to net zero, what’s next for voluntary carbon markets and nature-based solutions in a high-ambition pathway. ..

Driven by the COVID-19 pandemic, climate change and social movements around equity and justice, such as Black Lives Matter, policymakers in the European Union (EU) are increasingly focused on ensuring responsible business conduct...

APCO's Davos 2022 Digest takes stock of key themes and issues covered in Davos and on the global agenda today...

APCO Worldwide’s “What’s on the Global Agenda” report, developed by APCO’s Strategic Partnerships & Global Engagement team takes stock of evolving global issues, priorities and critical global agenda-setting moments in the year ahead, from Davos to the UN General Assembly, G-20 Summit to COP-27 and many others...

In this edition of APCO Forum, Margery Kraus and Brad Staples join host John Defterios to preview what to look for this week at and around the 2021 UN General Assembly...

We must raise a new generation that is health-literate, and empower the fresh, open minds and hearts of young people to help lead the way...

Without changes in policy, privacy & access to care, the adoption and further expansion of digital health services, may be limited...

Work doesn’t work for moms, and work-life balance is an illusion. Employers fail to provide the basic policies and practices moms need to thrive...

The 2021 Generation Equality Forum resulted in a Global Acceleration Plan, recognizing that while action is the goal, we are not moving quickly enough...

Biden’s Leaders’ Summit on Climate was more than a moment of cooperation between heads of state, but a call for businesses to step up alongside governments...