APCO approaches media relations differently. We don’t just create media lists – we build relationships based on who sets the tone: journalists, influencers and key publications.
Our global presence offers unparalleled reach to stakeholders in every market, giving clients access to people who frequently affect and make the news. We have the strategic mindset, experience and tools to implement precise and influential media campaigns around the world.
We believe that media is not just about making a splash, it’s about making a meaningful impact on key audiences, driving conversations, building and protecting reputations, and shifting perceptions. Our team deploys dozens of media experts around the world to help clients come up with stories that will interest the media, whether in digital, broadcast, print or radio. With our ever-growing network of reporters, bloggers, editors, producers and more, our media relations team has the long-term relationships necessary to get clients the coverage they want. We devise media strategies that work—and we have the track record of story placement to prove it.
Areas of expertise: Story development & messaging, media strategy, strategic media outreach, executive training, crisis media planning & execution.