APCO Forum

The launch of “Europe’s Beating Cancer Plan: Let’s strive for more,” set out to emanate a sense of unity and harmony. Sharing their personal experiences, the EU’s top politicians from both the European Commission and European Parliament became one with other cancer survivors to show that “the personal has become political.”...

Many healthcare companies have begun to find valuable and viable ways to engage audiences using social media, with a shrewd approach to content that ensures compliance....

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day....