APCO Forum

AI is an exponentially growing force across industries, with new AI products revolutionizing the market and adding ease of doing business as a core component of the workspace...

The basic concept of the Vision is to use technology and digital infrastructure to “create a society where anyone can comfortably and conveniently live anywhere in the country.”..

The forum was established to help resolve long-standing bilateral issues and align American and European policies...

Yesterday evening, Prime Minister Boris Johnson survived a motion of no confidence by his fellow Conservative MPs by a margin of 211-148...

APCO's Davos 2022 Digest takes stock of key themes and issues covered in Davos and on the global agenda today...

President Biden unveiled his China strategy. The strategy is organized around three pillars: invest, align, and compete...

The IPEF is the main economic pillar in the Administration’s broader Indo-Pacific Strategy...

Advocacy campaigns must be innovative, nimble and constantly rethinking and reevaluating whether their tactics are successful..

Leaders have a new mandate: to become catalysts for progress and co-create a place for people to flourish, have purpose and do their best work...

The acceleration of remote health care could be one of the most sustained innovations to emerge from the COVID-19 pandemic...

The future of the retail landscape looks very different to the bricks and mortar physical buildings we interact with today...

Predictive models use language as text, images from sensors, or transactional quantitative data from the past..

By evaluating government communications during threats to public health, we can identify fundamental rules for communicating risk...

The internet is transforming, converging our physical and digital worlds to create an immersive experience known as the metaverse...

The good news about this “now or never” moment is that we are seeing a reinvigorated push for innovation to explore new climate solutions..

As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators...

We need to do a better job of ensuring that accessibility is included at all levels of the creative process...

Companies will need to approach ESG as a transformation of their business requiring significant change management...

The metaverse will be the first major global technology created in a world under China’s regulatory framework for cyberspace...

As independent, objective reviews of how corporate policies and practices affect underrepresented groups, racial equity audits are vital to ensuring that companies become fairer and more welcoming places to work...

A global, efficient, competitive, profitable and resilient semiconductor industry can usher continual technological innovations benefitting people, businesses and nations...

To get back on track, we need to harness the intensity of innovation displayed in our response to the pandemic...

Two pillars of the Biden administration’s approach toward the region—its long-awaited China strategy and highly anticipated Indo-Pacific Economic Framework (IPEF)—are set to be formally launched..

The second round of the 2022 presidential election on April 24 resulted in the victory of the outgoing president Emmanuel Macron...

Two significant elections take place in May 2022 on islands at opposite ends of the Eurasian landmass...

The new rules known as the Digital Markets Act, set out a list of Dos and Don’ts for Big Tech, but how these new rules will apply?..

Among the various means of achieving foreign market expansion, Japanese firms have turned time and again to a classic pair: mergers and acquisitions...

Frameworks established by pieces of legislation make clear that Chinese regulators aim to compel multinational corporations to pursue data localization...

Here are 10 recommendations for how we could do a better job of educating the public about the pandemic...

It is a busy time for antitrust and competition policy, with major new laws hitting the statute books and enforcers vying to outdo each other in severity...

The Comprehensive Economic Partnership Agreement (CEPA) between India and the UAE is set to be a template for future trade agreements that both the nations are planning to sign with other countries. This report captures what is in store for multinationals in the India-UAE CEPA...

At this year’s Innovate Finance Global Summit, exhibitors, speakers and punters alike witnessed a modern, high-growth and disruptive sector assume centre stage within the dizzying corridors of the historic City of London’s Guildhall...

Decoding and navigating the EU system provides the time, opportunities and tools for stakeholders to raise, address and shape the decision-making processes...

APCO Worldwide’s “What’s on the Global Agenda” report, developed by APCO’s Strategic Partnerships & Global Engagement team takes stock of evolving global issues, priorities and critical global agenda-setting moments in the year ahead, from Davos to the UN General Assembly, G-20 Summit to COP-27 and many others...

As we celebrate diversity and inclusion this month, we heard from members of each of APCO's Employee Resource Groups to better understand the experiences and challenges community members are facing inside and outside of the workplace...

This day is dedicated to recognizing the resiliency and accomplishments of the trans and gender nonconforming community while also shedding light on the hardships the community still faces due to transphobia and bigotry...

Emmanuel Macron looks likely to be the first French president to be re-elected since 2002...

So how can corporate institutions adjust and iterate to these trends to fundamentally challenge and improve the purpose of corporate DEI?..

With no quick end to Russia’s invasion of Ukraine, life sciences companies are increasingly being challenged to navigate this complex geopolitical crisis...

Employee Resource Groups (ERGs) exist for their members. Yet they also add value toward a sense of belonging for the organization in its totality...

Digital health organizations and pharmaceutical companies are challenged to act now to demonstrate to patients and customers that they are fortifying their digital defenses...

The pandemic may have further exacerbated an organization’s need to embrace DE&I but it falls to each and every one of us to now carry the baton forward...

We want our colleagues around the world to challenge and question one another and, in this way, push each other to think differently..

As part of their diversity, equity and inclusion commitments, companies and organizations should look for ways to constantly empower Hispanic women to pave their way toward leadership positions...

I encouraged this year’s delegates to talk to recruiters about what they did before their career break, demonstrating that their experience is still valid. It doesn’t expire...

China is confronted with a series of complex challenges in 2022, from sporadic local COVID-19 outbreaks to weak consumption growth and external tensions...

The results of state elections in Uttar Pradesh, Punjab, Uttarakhand, Goa and Manipur at this juncture have national ramifications, especially with regard to the policy direction of the Prime Minister Narendra Modi government at the centre...

Data is playing an increasingly important role in driving and guiding all areas of business, including corporate diversity, equity and inclusion (DEI) efforts...

What do global climate conferences and national net zero commitments mean for your business? Watch as we demystify the official United Nations Framework Convention on Climate Change (UNFCCC), dig into the impact of national commitments and uncover the role you can play in the upcoming COP27 in Egypt and COP28 in the UAE...

Hear more in this episode of CommsLife with Stephanie Waties, senior director and Licy Do Canto, managing director of APCO’s headquarters in Washington...

Tent’s mission is focused on inclusion–we encourage companies to think about refugees as customers, employees and entrepreneurs...

Koreans go to the polls again on 9 March. There is only one round of voting, and the candidate with the most votes across the country will win...

Especially on the global stage, events are often inaccessible, leaving people with disabilities unrepresented and excluded from conversation...

According to the most recent research by Global Entrepreneurship Monitor, entrepreneurship activity in Japan remains low compared to the global average. ..

Our partnerships and global engagement work focuses on building an ecosystem of innovative organizations working at the forefront of critical issues...

Transformative change is a collaborative effort, Data2X is working to advance gender-equitable data solutions through partnerships with other UN agencies. ..

This post takes a closer look at how China’s RCEP membership and potential CPTPP and DEPA memberships may impact MNCs...

I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...

As host cities and countries leverage sporting events for soft power, companies can do the same. Here are three principles brands should keep in mind when looking to engage around these events...

In this guide for corporate executives, APCO experts identify seven issues that we’re watching and know will be important for MNCs in 2022...

Travel and connection drive our success and we are excited to see them return—even if what that may look like is evolving...

But what challenges should corporate leaders expect to face this year and what are the geopolitical issues that must be navigated this year?..

In 2022, we will see the enduring geopolitical, societal and geo-commercial effects of the COVID-19 pandemic reveal themselves...

As we continue to ride out the waves and variants of the COVID-19 pandemic, we must reckon with the current and ongoing maternal mental health crisis...

There are concerns over the stability of China’s real estate sector and the impact of the crisis on the wider Chinese economy and effect in other sectors...

As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...

Executives, from big and small businesses alike, now need to able to locate, manage and act on this data at a time when it’s proliferating and moving well beyond traditional corporate confines and firewalls...

As circumstances continue to evolve around the pandemic, so does the way we move, interact, and do business, especially in Washington. ..

Focusing on the ESG factors of supply chain management is no longer “just” a communications strategy but a strategic necessity...

Global companies with operations in China face new challenges, but most still view the Chinese market as critical to their business strategies globally.  ..

During the last two years, we have seen which leaders stood out and what made them successful, and what skills leaders will require post-COVID-19...

One way for small businesses to stand out vis-a-vis their larger counterparts is to lean into purpose by infusing sustainability and social impact...

The report examines the drivers behind a new approach to governance, ways to building employee voice on ESG and integrity issues, the need to drive a more long-term thinking in business decisions and new impact-multiplying partnerships to drive progress...

COVID-19 drove unprecedented sudden and dramatic shifts in both demand and supply. Supply chain managers have always had to be nimble to respond to challenges in increasingly complex chains. But past disruptions tended to be local or regional, typically caused by environmental disasters or other emergencies. The pandemic, however, hit countries globally and nearly simultaneously...

As we head into 2022, it’s worth reflecting on the economy we want to build, while being clear-eyed in examining the negative social risks of emergent crypto technologies and Web3 visions. That is a conversation worth having and it’s important for industry and policy leaders to listen to new voices, understand new communities and engage generations of consumers that are growing up in this more decentralized layer of our economies and societies...

Starting on January 1, 2022, France will hold the Presidency of the European Union for six months. France's voice is expected to resonate during this crucial time for Europe, facing many choices and the increased competition between the world's major powers...

The COVID-19 pandemic accelerated the much-needed digital transformation, especially in the retail sector in the country...

As we approach the season of giving, one way to increase employee engagement is through philanthropic initiatives. ..

The Quirinal Treaty aims to settle once and for all the disputes that have undermined the stability of diplomatic relations between Italy and France in recent years (e.g. on industrial issues such as Fincantieri and on migration), paving the way for greater cooperation in key sectors such as digital and ecological transition, defense, culture ad education...

The meeting could act as a foundation for a more stable relationship and productive dialogue on issues of mutual interest...

Activist groups are finding ways to amplify their voice more effectively in the corporate world, leveraging the culture of consumer activism to businesses...

This edition of APCO Forum highlights key themes from across industries and sectors to better understand and translate the momentum and action from COP26 and these other agenda-setting platforms...

Germany and the United States seemed to have settled their dispute over the Nord Stream 2 pipeline, but months later it continues to attract criticism. ..

From G-20 to the ongoing COP26, our team took stock of a number of cross-cutting emerging themes that present opportunities for strategic engagement, cross-sectoral partnerships and collaboration to advance innovative solutions to critical issues on the global agenda...

In this edition of APCO Forum, we cover the biggest issues on the agenda at COP26 in Glasgow...

In a panel at PRovoke Media Global Summit industry leaders spoke about the lessons learned while building an inclusive culture in a remote environment...

What does China’s increasing emphasis on decarbonization mean for MNCs looking to enter or expand in China?..

Xi Jinping’s revival of the term signals a shift in the trajectory of common prosperity, seeking to develop a prosperous society rather than egalitarianism...

By now, the figures are clear: the socioeconomic fallout from the COVID-19 pandemic has derailed progress toward gender equality globally...

As tourism recovers we see that the way people travel, the experiences they look for and, consequently, the services they demand have changed for good...

To deliver on thousands of bold targets, companies must now rapidly increase the development and implementation of credible climate action plans...

The climate situation in emerging economies such as India is more complex—balancing growth and sustainable development from private companies...

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...

It’s hard to miss the pattern stressed by activists who have observed that low-income countries are left behind in the fight against climate and COVID-19...

Biden’s overall approach to Beijing will be iterative, pragmatic and marked by lower-profile changes on the margins—rather than a grand change in strategy...

Japan is caught in a situation where it needs to balance its national interests in the context of the ever-increasing geo-political and economic rivalry...

The campaigns with the best results are collaborative between communications and talent teams and provide a full-funnel approach to talent acquisition. ..

As the world’s largest women-owned and independent advisory and advocacy communications consultancy, it’s our responsibility to not only celebrate the work we’ve done so far, but to continue to push ourselves to do more and to do better...

By planning for problems that are likely to pop up and how to mitigate them, organizations will be better prepared to combat those issues when they arise...

The private sector keeps accumulating knowledge on the use and potential issues of telemedicine, which policymakers need in order to develop a framework...

Policy leaders in the region often find themselves in uncharted territory, with scenarios that do not have a ready-made model for governance. Companies must therefore enter this conversation to share insights, expertise and policy recommendations...

Corporate America’s strategy for handling ransomware isn’t tenable for the long-term, as the U.S. government views this as a national security threat..

We are profoundly saddened by the loss of Lars Göran Johansson, a valued member of our International Advisory Council and dear friend to APCO...

In the final edition of our UNGA week series, climate takes center stage as Climate Week concludes and the world looks ahead to the G20 and COP 26 later this year...

As colleges and universities respond to crises on a daily basis, management of those crises often requires a different, more nuanced approach...

With conversations around the 2021 UN General Assembly in mind, this edition of APCO Forum covers the top factors that impact global food security, from climate change to the role of women in food production, from institutional responsibilities to the innovation needed to boost production, increase nutrition and reduce waste...

By the end of 2022, Angela Merkel, once called the leader of the free world, will have ended her chancellorship in Germany. Angela Merkel leaves a gap, and the Bundestag elections on 26 September will be decisive in determining who will succeed her in office...

Nothing showcases the theme of this year's UN General Assembly as clearly as the issues facing women and girls. From gender equity to economic empowerment and security to the deep impact of COVID-19, any discussion of solutions to global challenges needs to include the impact and role of women. In this edition of APCO Forum, we explore these topics with experts who have been at the center of policymaking and solutions at the UN for decades...

This edition of APCO Forum focuses on the policy and geopolitical priorities of Chinese leaders at the UN General Assembly. The issues they will address support China's higher goals of national rejuvenation and to reestablish itself as a great global power...

The influence of COVID-19 vaccinations extends beyond the pandemic, changing how we conduct scientific research, travel and even geopolitics...

With global leaders understanding the impact of food security on the global economy, we must adjust our understanding of how to combat food insecurity...

Many firms are doubling down on China and Asia as the focus for the company’s growth for at least the next 3-5 year cycle...

As we look to COP26, there are three key signals we need to see to demonstrate that we are stepping away from that abyss...

Climate policy, trade and human rights will be defining features and they have become three inflammable ingredients in shaping the bilateral relationship...

In this edition of APCO Forum, our Anna Tunkel and Hala Hanna, managing director of MIT Solve, focus on the power of multiplier partnerships...

In this edition of APCO Forum, Margery Kraus and Brad Staples join host John Defterios to preview what to look for this week at and around the 2021 UN General Assembly...

The two weeks around UNGA deliberations are a convening moment for business, academic, and non-profit leaders to discuss action on global challenges. ..

We must raise a new generation that is health-literate, and empower the fresh, open minds and hearts of young people to help lead the way...

The pandemic’s shift from the physical world to the virtual world has shown businesses and employers how many holes remain in accessibility compliance...

Without changes in policy, privacy & access to care, the adoption and further expansion of digital health services, may be limited...

In China, e-hospitals were already widespread prior to COVID-19, with the pandemic providing further impetus for their development and continued adoption...

We are on a pathway toward great discovery in the diagnosis and treatment of human diseases. AI is is expected to play a crucial role..

India launched the Digital India campaign to transform the country into a knowledge economy, with on-the-go access to information, governance and services...

The COVID-19 pandemic has sparked active discussions on the dissemination of telehealth in Japan, among both the public and policymakers...

Institutions are at growing risk for financial, reputational and operational harm because of long-standing cyber vulnerabilities across higher ed...

China set a goal to become a global sports power. This market is lucrative for multinational companies if they understand the opportunities and challenges...

As the corporate world aligns around an ESG framework and stakeholder capitalism, leadership is must put equity and inclusion at the center of the agenda...

Work doesn’t work for moms, and work-life balance is an illusion. Employers fail to provide the basic policies and practices moms need to thrive...

Japanese companies lag behind others in their evaluation of management of ESG issues – particularly the S; why is this and how can it be improved?  ..

Now is the moment for companies to craft creative engagement solutions to entice employees — particularly women — to return to and remain in the workplace.    ..

The pandemic forced people across the world to a standstill, giving us an opportunity to observe the cornerstones of growth, especially in the Global South...

Employees know their worth but some workers are missing out and remain unseen and underrepresented in the move toward a fairer and more equitable workplace...

The 2021 Generation Equality Forum resulted in a Global Acceleration Plan, recognizing that while action is the goal, we are not moving quickly enough...

The new government that emerged following the internal violence was thus forged by pragmatic compromises from the various sides of the political spectrum...

Our IAC assessed Biden’s first foreign trip and the recent meetings of the G7 and NATO and its impact on the international business community...

Identity is about showing people the truest version of yourself. This topic has not always been easy to navigate for some, especially in the workplace...

After six months of intense work, the Portuguese EU Council Presidency is ending...

It is a time to reflect on the the progress of the LGBTQ+ community, the trailblazers who led us here, the individuals we lost and the journey ahead...

Due to the pandemic, we have all let the world virtually into our homes. COVID-19 has tested the fourth-wall tension between celebrity sheen and authenticity...

As the aviation industry rebounds after COVID-19, there is a question of how airlines will meet their sustainability goals as global travel demand grows...

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...

One of the tools available to us to help achieve durable control over the virus is what is referred to as vaccine passports or certificates...

The sudden halt to tourism activities in 2020 caused losses of jobs and income, making it evident how some communities are largely reliant on tourism...

The shared experience of art evokes a sense of togetherness–feelings that have become invaluable in this peculiar time of self-isolation and solitude. ..

The online gaming industry is changing with high demand and likely to grow. It is watched by users, developers, financiers, regulators and technocrats...

This presentation will dive into the various ways you can improve your social media performance. It will take you through everything from posting content, advertising and reporting...

The following are some thoughts I shared on technology’s central role in China's 14th Five-Year Plan and implications for businesses...

Now is the time for a proactive, strategic approach to protecting your business, non-profit or university from the cyber pandemic that has surged with the increasing popularity of remote work and the growing sophistication and boldness of cyber crooks. Regardless of your level of cyber security, here is a four-point plan for what you can do now to protect and prepare. ..

This resource guide will teach you some things you might not know about AAPI leaders, communities and actionable steps you can take to fight for equality...

For AAPI Heritage Month, several APCO employees provided their own testimonies in order to celebrate understanding of our community’s lived experience...

We sat down with Josh Cheung, creative director at APCO Worldwide, to discuss his experience and perspectives as an Asian American in the PR industry...

Economic revival and surviving the impact of climate change is possible only through adopting a self-regulatory model and national level collaborations...

Due to the stability of the China market, companies have prioritized building relationships with major stakeholders in China through events and expos...

All stakeholders, including governments, businesses and foundations, must commit to using gender data to guide their decision and commitment making...

COVID-19 fundamentally changed the way that we work, and as we edge closing to office and event re-openings, it is that that the future of work is here...

It is evident that the benefits of virtual connection are strong. Event organizers must have contingency plans in place with the pandemic's end in question...

Post-competitive partnerships were accelerated by the pandemic like in the pharmaceutical industry, leading the way in developing life-saving vaccines...

Anti-Asian sentiment and antisemitism stems from the perception of these groups having advantages that they don’t actually have—the “model minority” myth...

The Chinese government introduced a “new urbanization” strategy, which offers ample opportunities for multi-national companies to support and benefit from...

More than 50 years after the term "Asian American" was first used, AAPI communities are struggling with inequality, racism and identity as Americans...

The UK will compete independently on the global stage to become a science superpower and they are putting their hopes in research and innovation...

Lack of diversity in the newsroom impacts coverage and impartiality – diverse voices breed greater understanding and helps develop more informed opinions. ..

Biden’s Leaders’ Summit on Climate was more than a moment of cooperation between heads of state, but a call for businesses to step up alongside governments...

Black, indigenous and people of color (BIPOC) face many additional challenges and inequities when it comes to mental health...

Today’s Queen’s Speech made the prospects of a general election in 2023, and possibly a second Scottish independence referendum, look a lot more likely...

There are many algorithms developed to do good but lack an understanding of the data science principles that allow them to benefit all people. No algorithm is perfect, but there are ways to design algorithms that can improve outcomes for all people over time. ..

We hope to demonstrate solidarity in the fight against racism, while also creating space for healing, education and collaboration as a diverse community...

To what extent will AI-aided systems replace or augment existing technologies as the role of frontline care staff is being reshaped by computers that can monitor cases, analyze data and directly deliver basic care...

Italy’s National Recovery and Resilience Plan places great emphasis on the green transition and on the digital transformation..

As a result of increased levels of stress, isolation and burnout, it’s perhaps no surprise that more companies are prioritizing employee wellbeing as part of their overall ESG strategies...

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...

As companies develop new and revolutionary technologies and our society irrevocably shift towards greater online interaction and presence, so do the dangers of technological shortcomings. ..

When he addresses a joint session of Congress tonight, President Biden will likely use low-key rhetoric to advocate an ambitious agenda, from rebuilding the nation’s physical and social infrastructure to strengthening American families, dismantling systemic racism and addressing climate change...

Kelly and Jason came together to discuss the role of leadership in creating impactful, lasting change, and how leaders can instill a sense of bravery/empowerment across the entire culture of a company...

Disinformation isn’t new, but in today’s digital world, it's as omnipresent as it is nebulous. How can we combat such a pervasive threat without finding ourselves playing an endless game of whack-a-mole? What role do individuals, platforms, and companies play in turning the tide against bad actors and towards a renewed emphasis on fact-based reporting and messages grounded in truth?..

We challenged our own assumptions about the state-of-affairs and trends likely to have the most profound impact on life and work in years to come...

The question of “why aren’t we getting credit?” is a common one. The answer is complex, but the following insights yield some answers and a possible prescription:..

What do the American president, the French president and a Chinese ambassador all have in common? At first glance, not much, but all three were recently targets of a French-speaking Twitter group recognizable by their profile pics of a bald Lionel Messi: they call themselves “Pessi.”..

Unequal pay is hardly new but with a global pandemic and its disproportionately devastating impacts on women—in the pandemic, women have lost a net of 5.4 million jobs—we are facing a true crisis...

When I set out to write this piece, I began thinking about how I could use it to provide the most value for my women peers. I decided my time was best spent showing how women mentorship has been pivotal for shaping me and learning from the women I work with about how I, and other men, can provide better support for their female colleagues...

Colleagues from APCO’s London office, about women in time who have truly inspired them, and why. Have a read below to see what they had to say. ..

We have now arrived at a significant milestone where companies and organizations should take stock of what’s worked, what hasn’t and what they can and should be doing to prepare themselves for the next “unprecedented” event...

APCO co-sponsored a webinar with the U.S. Chamber of Commerce assessing initial takeaways of the previous day’s election in Israel, with attention to business and political implications. ..

As we consider the year behind us, and all that it entailed, Claire Boussagol and Kelly Williamson share their thoughts on the events of the past year, and how APCO is working to ensure an inclusive and accessible work environment for all its employees. ..

The Biden-Harris administration has hit the ground running in determining that climate change poses one of the largest risks to U.S. economic and financial security...

Get APCO's analysis of the Two Sessions, including analysis of the 14th Five Year Plan and details on the impact on multinationals. ..

Although there is no country that is not experiencing the drastic effects of climate change, as a populous, tropical emerging economy, India faces a bigger challenge than others in coping with the consequences. ..

Get caught up on what you need to know about the factors and figures involved in Israel's March 2021 election via this report from APCO's team in Tel Aviv. ..

Following the adoption of the Paris Agreement in 2015, global progress on addressing climate change appeared to slow for a number of years. In the absence of strong and coordinated political action, companies came to realize that they could take climate action substantially faster than political systems...

As we celebrate this year’s Women’s History Month, we must recognize that we very much stand on the shoulders of those women who came before us and created space in the workplace for us. Holding that space, and retaining women in the workforce, is our collective responsibility...

The world is at a tipping point. ESG risks and opportunities are making their way into substantive conversations in the C-Suite and Boardroom about business as a platform for change. Every journey needs a roadmap. Communicators can help their organizations redefine market leadership and chart their path on their journey of stakeholder capitalism, ESG and decarbonization...

Among local activists and socially conscious visitors who have spent some time in Japan, there is a consensus that sexism and misogyny are deeply rooted in many aspects of Japanese society...

We honor and remember Mr. Geoffrey Lace, who sadly recently passed away at the age of 74. We salute Mr. Lace’s entrepreneurism and his everlasting legacy, and extend our deepest condolences to his family during this difficult time...

If COVID-19 has a lesson for us with regards to health, it is this: our social environments matter just as much as our DNAs and lifestyle choices. Experts are cognisant of the fact that joblessness, lack of education and racial inequities are part and parcel of the problems that need to be fixed...

On December 30, 2020, after seven years of dialogue, the European Union (EU) and China announced, the conclusion in principle of the EU-China Comprehensive Agreement on Investment (CAI). In a deal which is highly political in nature, which sectors of EU business stand to benefit the most?..

Company leaders need to reimagine the business case for diversity, dig deeper and focus on the systems and power structures within their organizations that elevate one group of people and diminishes another. This is hard work. It requires self-examination to understand our own biases and how we contribute to the systemic issues that exist...

As the economics of business changes, corporations need to reelevate their talent strategy to compete globally. Diversity is a business imperative and not just "the right thing to do." Building a more inclusive workforce offers different perspectives and provides the innovation, creativity, and acceleration of positive change that companies need to ensure long-term success...

The traditional philanthropy sector is having its own reckoning with race—confronting its roots in wealth disparities and paternalistic, colonial approaches, and moving towards justice-centered giving, redistributing power and investing in community-led solutions...

With great knowledge and insights come with great responsibility and as business and organizations select how to use data towards their business activities, none can claim data neutrality. There are clear business and cost-effective strategies to mitigating racial and prejudice bias, but above all, these offensive applications affect people’s lives and should be open to scrutiny and accountability...

In September 2020, President Xi Jinping declared that China would be carbon neutral by 2060. This goal has provided fresh impetus to accelerate the development of China’s New Energy Vehicles (NEV) industry...

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...

While the Biden administration can be expected to have a robust healthcare agenda beyond the first 100 days, the president understands that getting the pandemic under better control is critical to making progress on other issues. As a result, his first 100 days will be all about the pandemic...

As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year...

As the Biden administration prepares to take the reins in Washington, one of the sharpest policy pivots is expected to be in environmental and climate policy. Water crises, including droughts and floods intensified by climate change, are among the greatest tangible risks to business and geopolitical stability...

It’s going to be a packed first 100 days for the Biden administration, setting the tone for an eventful four years. There’s much for business leaders to be optimistic about—a return to rules-based trade; more predictability; and more balanced and less mercantilist policymaking. And while some new geo-commercial risks will undoubtedly arise, there should be tremendous opportunities for savvy cross-border trade and investment...

Globally, antitrust scrutiny and enforcement remained robust with the focus on big tech continuing to grow. There now appears to be competition amongst regulators themselves as a wave of investigations are launched and new tools proposed to regulate digital markets...

APCO convened a panel of experts to discuss how the incoming Biden administration might approach various elements of what's next in the Middle East and Israel in light of the Abraham Accords. ..

Portugal will take over the rotating presidency of the Council of the European Union on January 1, 2021. Lisbon is following Germany and preceding Slovenia as part of the so-called ‘GPS-presidency’ trio, marking the fourth Portuguese EU Council Presidency since the country joined the European Economic Community in 1986. The following overview has been developed in cooperation between the APCO team in Brussels and our partner agency in Portugal, ATREVIA. This Presidency Guide outlines the challenges that lie ahead and how companies can address them...

China has the largest number of international students in educational institutions globally, especially in the United States, the UK, Australia and Canada. Despite many students reconsidering their study abroad plans due to the health risks and travel restrictions brought about by the COVID-19 pandemic, as well as ensuing geopolitical tensions, demand for international education remains high. ..

I strongly condemn the actions of these cowards and believe that law enforcement should take the strongest actions against those who callously desecrated U.S. democracy and all the values it is meant to represent...

“Digitalisation and cyber are two sides of the same coin,” said the President of the European Commission, Ursula von der Leyen, while presenting her political priorities in July 2019. Data show that the EU has long been a primary target for cybercriminals and President von der Leyen signalled European Union’s intention to beef up its cybersecurity defence...

Best practices in philanthropy are indeed shifting as we approach 2021. While there is no one organization doing it all perfectly, foundations looked to as leaders are in front of the trends and are working with urgency to address the broader range of historic criticisms of being “top-down, closed-door and expert-driven.”..

2020 has delivered certainty to us all about health. We now know that it is an existential asset not only for individuals but for business and society as a whole. Now, as vaccination makes working, playing and loving without wearing a mask a realistic prediction for 2021, leaders of all ilk need to make operating as the one humanity we are a new status quo...

Smart businesses will spend next year embedding fully new structural changes, being more inclusive, and adapting to a new work mindset. While COVID-19 left an indelible mark on us all this year, 2021 will bring different, possibly greater, but certainly connected challenges...

If COVID-19 ushered in new issues for your company in 2020, just wait until 2021. Bridging the period between the pandemic and widespread COVID-19 immunity will require thoughtful policies that further define your corporate legacy and how you live your values...

Global tech and the intersection of policy, issues and reputation management have never been more intense. The opportunities for defining and owning a relevant narrative for all brands are massive...

In 2021, it is time for water advocates to turn their Achilles’ Heel into their secret weapon, reaching outside their comfort zones to engage, enlist and activate new allies. It’s time to assert water’s connective place among the pressing issues—climate, food, energy, health—facing our blue planet, which is becoming more and more thirsty by the moment...

Looking ahead to 2021, APCO Worldwide’s business experts analyzed potential trends and provided their predictions for the new year—examining the future of hospitality, global energy, financial technology and capital markets—where all signs point to continued focus on health, tech and safety...

As 2020 comes to a close, APCO’s experts in Asia reveal their regional business predictions for 2021. From China and India to Southeast Asia, the forecasts point to a dynamic new year with global dialogue and market opportunities...

2021 is a time for long, overdue change. This is the year when everyone needs to take a hard look at what commitment they will make to promote gender equality and how they will action it. Because without action on these commitments, women will slip further into economic and societal inequality...

The retail sector is going through a disruption accelerated by the COVID-19 pandemic. There are several important cornerstones of the transformation that successful retail companies need to have in order to survive and grow through 2021 and beyond...

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...

The media landscape has been changing and contracting for years, and will continue to do so in 2021. Content is still the key to successful media coverage and here are a few ways to prepare your media programs for the year ahead...

With the publication of the Digital Services Act (DSA) draft legislation on 15 December, the European Commission is now overhauling its framework for digital services, adopted in 2000 with the e-Commerce Directive...

With coming to an imminent resolution, and the first vaccinations already starting to roll out, what will the next 12 months hold for UK businesses and government?..

Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...

The COVID-19 crisis has been an eye-opener for many stakeholders, especially national governments, and has revealed that sharing health data is essential for enabling positive health outcomes and more sustainable health systems in Europe...

Read and download APCO's full report on RCEP, which includes country-specific analysis from APCO Worldwide’s consultants on the responses from around the region...

Following years of ideation and feasibility analyses, the real-world use cases of 2021 will provide the first benchmarks for governments and industry players throughout Europe and thereby serve as a first indicator of whether the upcoming Council Presidencies will progress with Germany’s “New Mobility Approach.”..

As a global population, we’re leaning in to science and the scientific community more than ever before—representing a critical inflection point for healthcare communicators and marketers...

Now, more than ever, the integrity of the healthcare industry depends on resilient proactive and reactive cybersecurity measures. Assembling a cyber crisis communications plan is a business decision that represents an organization’s commitment to its customers and reputation...

Only one in six tech specialists in the UK are female, with only one in 10 of those being in leadership positions. Regardless of increasing efforts by some companies to improve, it’s clear female representation in the technology sector is still seriously lagging...

The effect of existing antibiotics has perpetually diminished due to increasing development of resistance, hence securing a robust pipeline of new antimicrobials is more important than ever...

Even with Germany’s EU Council Presidency coming to an end, it is expected that digital transformation in the financial sector will still be a widely discussed topic in 2021, in particular, as it intertwines with other legislative plans at the European level...

Companies should expect the U.S.-China relationship to continue to be characterized by deep friction, regardless of which party is dominant in Washington come January...

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in...

The Chinese Communist Party leadership recently came together at the Fifth Plenum to review and formulate the country’s next Five-Year Plan (FYP). This context provides insight into the role “dual circulation” will play in future reforms...

In today’s report, we are inching closer to a potential result in the presidential race. We also cover the latest on the Senate and House races, the makeup of state legislatures, and an update on the corporate reaction to the election...

Our afternoon report also includes the latest on congressional races, state and local results, a number of high-profile ballot initiatives that will have an impact on several industries, and the corporate reaction to the election...

Voting in the U.S. presidential election is over, and as of this writing, it is still unclear who will be the next leader of the free world. While the dust settles overseas, many in Europe ask themselves: What will the next four years bring for Europe?..

Election Day is now complete, with days (and possibly weeks) remaining until a winner of the presidential race can be determined. Get early results and analysis from APCO's Public Affairs team in D.C...

APCO's election experts once again have your guide to election night – showing the time we expect to know the results of the 2020 votes in each state. ..

APCO MENA President Mamoon Sbeih guest hosts The Brief from MEPRA in an episode titled “Communication Lessons from the 2020 US Presidential Elections.”..

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever...

APCO Worldwide’s adVOcaTE campaign consists of efforts designed to help get out the vote and elevate APCO employees’ voices as they advocate for what they believe in, during and beyond election year. Six members of the APCO family, who are parents, share their thoughts on why they’re voting this year. ..

The summer of 2020 felt like a historical turning point. As the pandemic continues to unravel across the region and disrupt every aspect of society, from workplaces to education, the unprecedented support for the Black Lives Matter movement in Europe offered a glimpse of hope...

In 2016, the American electorate delivered a black swan outcome that has had profound implications for people everywhere. Their choice next week will set the trajectory for the post-pandemic global order of the 2020s and beyond. ..

To analyze the issues at stake during an unprecedented American presidential election, APCO Worldwide’s Paris office and the American Chamber of Commerce hosted a webinar focused on understanding the key communications trends at the heart of the 2020 campaign...

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...

Many companies are taking the extra steps to encourage their employees to vote. But, the next—and more significant—step to watch for is whether these companies will publicly advocate for proactive measures to expand access to voting at the state and local levels...

It has been a buzzword for several years, but the concept of Europe’s ‘strategic autonomy’ has really gathered more attention over the last months in light of the COVID-19 crisis...

APCO Worldwide’s adVOcaTE campaign consists of efforts designed to help get out the vote and elevate APCO employees’ voices as they advocate for what they believe in, during and beyond election year. Four members of the APCO family share their thoughts on why they’re voting this year. ..

2020 has shown that we must celebrate the good things, and perhaps as important, we must directly address the challenges. This means we have to be comfortable with having difficult conversations. ..

With the post-Brexit trade negotiations picking up speed by late-2020, uncertainties are growing on both sides of the channel. Statements from representatives of the European Union and the United Kingdom are becoming harsher by the day and the danger of a “no-deal” with unprecedented effects on both sides’ economies is still looming. In these turbulent times, businesses need to establish clarity about the status quo and focus on their immediate priorities to safeguard their operations...

Since 2000, the size of immigrant electorate in the United States nearly doubled, and in 2020, naturalized citizens make up a record 10% of eligible voters in America. It is time for immigrant electorates to, not only get the job done, but to get their votes in as well...

It’s an understatement to say that this year’s Election Day in the U.S. is different; it also feels different. Happily, more organizations are seeking to inform, encourage and help people register and vote. There are also more organizations, including APCO Worldwide, that are encouraging employees to “work” on Election Day as poll workers, for example, and to encourage others to get out the vote...

Both the United States and China have been trying to engage Europe as a counterweight amid their rivalry. Despite China’s wish to sustain a cordial relationship, the EU’s harder stance towards China on a range of issues leaves more questions than answers...

The passing of U.S. Supreme Court Justice Ruth Bader Ginsburg is sad news in a terrible year. Her legacy is a testament to her view that “real change, enduring change, happens one step at a time.”..

ESG investing has become impossible for regulators to ignore. With the market moving fast, regulators are beginning to co-develop common practices and frameworks that have, until now, largely been left up to companies, shareholders and financial market participants...

As health policy is a hot topic in a COVID-19 world, it was hardly surprising that European Commission President Ursula von der Leyen opened her State of the European Union address on 16 September with four health proposals. In the pre-COVID-19 era, EU health policy would rarely have been the first item on the presidential agenda, but plenty has changed this year...

Listen to the webinar APCO hosted featuring Former U.S. Transportation Secretary Ray LaHood to discuss critical policy prospects and the future of transportation infrastructure...

Despite the turbulence contributed by both the U.S. and China over the last few years to the bilateral relationship, China still presents significant commercial opportunities for multinational companies. However, companies must be able to navigate this heightening tension by establishing trust in a business environment increasingly being drawn into the political fray...

Here some critical principles for organizations to keep top of mind as they plan and execute new campaigns and optimize existing ones...

I am delighted to introduce “adVOcaTE,” a campaign consisting of internal and external education and engagement efforts designed to help APCO employees prepare to cast purposeful votes, share their voices and continue their efforts fighting for what they believe in..

Achieving technological sovereignty is one of the EU’s key priorities, not just in terms of its digital agenda, but also its strategic autonomy and place in the world. While digital hasn’t always been Europe’s strength, if German leadership can foster solidarity it may help Europe achieve its goal...

Like America’s major political parties, companies all over the world are grappling with how to re-engineer a live event, especially one that has strategic importance to their business. There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming...

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...

To help commemorate Women's Equality Day, we hosted a special conversation featuring Irene Khan, the United Nations Special Rapporteur for Freedom of Expression and Opinion, to discuss COVID’s disproportionate impact on women, the changing expectations of balancing work and family life and the work still ahead to ensure women’s equality...

2020 is a turbulent year and global leadership is in short supply. But as the United States is focused inwards, the UK is hampered by Brexit, France is in perennial economic crisis, and China and Russia are engaged in promoting their own political priorities. Can Germany fill the void?..

The normalization promotes new opportunities for investments in Israel and the UAE, removing political barriers that may have hindered past region-wide cooperation...

In seeking a normalization agreement with one of the most influential and technologically advanced Arab countries, Israel has sought to establish a new paradigm, in which its regional relations and integration are not necessarily preconditioned on progress in the Palestinian peace track or pan-Arab ideological solidarity...

Israeli and Emirati officials are to meet in the coming weeks and sign agreements constituting this “Abraham Accord,” regarding issues such as the establishment of direct flights, investments and trade, technology and health cooperation, and the opening of embassies, among other topics...

At a time when hyper-connectivity makes decisions and their consequences widely visible and with perceptions affecting an organization’s bottom line, communicators need to be part of the C-suite...

Two major reforms to the UK’s public health system were announced in recent weeks—refreshed efforts to fight obesity, and the creation of a new body specifically to prevent a second wave of COVID-19. Both announcements represent an evolution, rather than a revolution, but are arguably more interesting for what they say about Prime Minister Boris Johnson’s approach to government, and how businesses should engage with his administration...

At the August 6th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Dr. Anthony S. Fauci walked over 60 reporters through what we know now about COVID-19, how it spreads, where it is spreading, the status of vaccine development, and most importantly, what we all can and should do to slow the spread...

Watch the discussion of the policy and political ramifications of recent executive orders, how drug pricing actions will resonate considering the pandemic and which of these policies might move forward in 2021...

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...

We must check ourselves to ensure that we go deeper into the right sets of actions versus spreading ourselves too thin, show progress instead of just talking about it amongst ourselves and ensure that this is a commitment we all feel obligated to join—because the future of our country, our communities, our workplaces and most importantly people’s lives, require it...

As a leading global company in public affairs and strategic communication, APCO's Tokyo office had the opportunity to hold a lecture on advocacy campaigning with a class of international and Japanese students at Keio University...

By 2025, China is likely to be the world’s largest 5G market, with both public and private sector organizations in market demonstrating that virtually any industry can benefit from it. A glimpse at China’s 5G progress and applications can help foreign companies to understand how they can become part of the story...

It is important for organizations to understand that while the pandemic has tested their resiliency like never before, their long-term viability depends upon the consumers who will ultimately judge them on their ability to effect real change...

Every seven years the EU is convulsed by negotiations over its budget—the Multi-annual Financial Framework (MFF). The narrative is familiar and repetitive: predictions of stalemate and catastrophic breakdown are at some stage transformed into grumpy acceptance of a new deal with sweeteners for everyone. The question is, when will that transformation happen?..

Today, many in Germany consider the current Wirecard AG scandal as “their Enron moment.” By grasping this crisis, Minister Scholz stepped up to start the debate around the insolvent Fintech asking the obvious questions of how and where the oversight system has failed...

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...

A military standoff between India and China in northern Ladakh, along a long-disputed border, has stirred up serious tensions which could have enormous geopolitical consequences for a world battling a pandemic for which many blame Beijing. The relationship between the world’s two most-populous nations can be seen through five different prisms, each of which is playing a role in deciding where ties are today and where they are likely to head in the future...

As the COVID-19 pandemic continues to surge in certain parts of the United States, restaurant and retail sectors are caught in the middle of a political and public health tug-of-war. While tactics to safely reopen stores and restaurants continue to evolve, discussions are turning to how to adapt to phased reopening orders while building consumer confidence and coming up with new ways to secure financial viability. With uncertainty abound, how are restaurant and retail businesses charting the future?..

Leading experts in the field share their insights on conducting public affairs in the COVID-19 era...

The aftermath of the COVID-19 crisis will inevitably feature renewed efforts to protect the privacy of individuals...

While there still are many uncertainties about what the post-COVID-19 reality will look like for society, observers and experts agree that the format, focus and expectations around social advocacy will change. As a result, companies should evolve their original CSR pathway to meet new social and consumer environment...

The coronavirus pandemic has put most of Europe on lockdown over the past few months—EU advocacy, however, is going strong. Having quickly learned the rules of the new “virtual” normal, the wide range of EU interest groups have not missed the chance to use these unprecedented circumstances to defend their interests, some even more actively and vocally than ever. The kick-off of the German Presidency of the EU Council on 1 July is likely to open the window for engagement around the EU energy and sustainability policies even wider...

Regulating big tech is complex. But establishing harmonized and consistent tech regulation across Europe is even harder and the recent developments around online hate speech prove that. While the French constitutional court rejected, on June 18, a new law combating hate speech online, Germany is determined to double down on the issue by strengthening its existing legislation. These diverging national developments deepen the conundrum European lawmakers are facing in the digital realm, making it harder for the European Commission, the EU’s executive arm, to design its new key digital legislation on platform liability: the Digital Services Act (DSA)...

The COVID-19 pandemic has nudged Indian decision makers to escalate their focus on harnessing technology in various sectors. Recently, newer technology solutions have helped achieve key results in crucial issues and segments like healthcare, food security, education and supply chain in the entire manufacturing space...

Even if you’ve never heard of Dungeons & Dragons, you’re familiar with the fight to get your messages out. It’s a battle to cut through the noise and reach your audiences. Sometimes competitors and the news cycle seem like monsters. So, we’re taking a page from the Player’s Handbook. Here are some lessons communicators can learn from our favorite tabletop roleplaying game...

Corporate offices in the United States are beginning to reopen as social distancing mandates tied to COVID-19 ease. The hope is that businesses across the country can return to normal. But a lasting threat from the pandemic exists on the cyber front. Companies are now facing a potential “doomsday” scenario that could play out over months, if not years...

Governments and the travel industry will both need to earn trust through the actions that they take to revitalise tourism in the wake of COVID-19. That was the central outtake of an APCO Worldwide webinar, held in association with The Ambassador Partnership, that examined the pressures, priorities, parameters and practicalities of enabling tourism to recover and making mass travel feasible again, with differing timelines and considerations for every country in determining the steps required and when they can be applied...

The COVID-19 pandemic and the challenges we have faced globally to support learning have also, once again, brought to light significant inequities in the opportunities available to young people who have access to high-speed internet and those who do not...

The COVID-19 crisis has given a boost to those who want the EU to play a bigger role in health. Only time will tell if EU Member States are really willing to take the jump and commit to a true “Europe of Health.”..

While there won’t be parades this year, it doesn’t mean that Pride is canceled altogether. Rather, it is an opportunity for brands and corporations to turn flashy shows of support into action. It is a time for change...

COVID-19 has had a profound impact around the world. The use of digital technology to facilitate effective communication has intensified and cutting-edge tech is booming...

The COVID-19 crisis has proved that while it’s possible to provide the vast majority of learning virtually—and schools and universities around the world should be given huge credit for achieving what they have in such a short space of time—the sudden and complete shift to e-learning has put significant pressure on the families of school-aged children...

China's Two Sessions opened on May 21 and served as an opportunity to demonstrate control over the pandemic and outline a blueprint for the country’s future development...

Mental health and mental wellbeing are obvious points of consideration during the ongoing COVID-19 pandemic. What have historically been taboo discussion topics—both inside and outside the corporate world—are now easily looming as a true known second-order health crisis...

With the world hitting reset and states reopening, this is a seminal moment to ask, “what if?” What if outcomes that once felt far beyond the transportation industry’s reach are now in sight?..

The COVID-19 crisis has put a unique spotlight on food and food systems, revealing both strengths and weaknesses across sectors and practices. In some ways, it has placed consumers on a level playing field, but also exposed some deep inequalities...

Media relations and social media communications are more important than ever during this time of fast-paced news cycles and endless Twitter debates, driven by the global COVID-19 pandemic...

In light of the COVID-19 pandemic, the new Israeli government will operate under “emergency” status for the first six months, advancing legislation solely related to the virus and its impact...

On May 17, 2020, Israel’s 35th government was sworn in, actualizing a power-sharing agreement between incumbent Prime Minister Benjamin Netanyahu and Blue and White party chief Benny Gantz...

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message...

In the financial sector, leaders who are able to read the emerging social landscape—and are willing to lead through their values and actions—will have the most opportunities to come back from the COVID-19 pandemic stronger...

The German constitutional court recently caused huge waves with its 5 May ruling on the legality, under German law, of the European Central Bank's bond purchasing programme—an essential element of the EU’s plan to reduce the economic impact of the COVID-19 pandemic...

While the Guangdong-Hong Kong-Macau Greater Bay Area plan has reached a number of milestones, it has faced several setbacks. Foreign companies that tailor their strategy to the plan’s ambitions and priorities are best placed to benefit from its ambitious agenda...

The food industry, from farms to restaurants to retail to the tables of consumers, has been upended by COVID-19. This has resulted in a forced shift in the supply chain and could change how the world produces and consumes food well into the future...

One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world...

The world has changed and while you need to be aware and evolve, you can’t go quiet until you need your advocates again. A campaign that is nimble in managing against the evolving landscape and demonstrates an understanding of who its advocates are and what information they need to be able to take meaningful action is always going to be impactful. ..

The COVID-19 pandemic has fundamentally impacted how health systems and hospitals operate. In a recent roundtable discussion, APCO Worldwide Senior Director Bill Pierce spoke with APCO International Advisory Council Members Kavita Patel and Peter Urbanowicz about what health organizations must do to Come Back Stronger from this crisis...

New research from APCO Insight on the COVID-19 pandemic shows that Americans view technology as more important than ever, with three in four saying that the industry has an important role to play in finding innovative solutions...

As the COVID-19 pandemic continues to keep countries around the world under lockdown, there is an increased focus on the health sector, from the brave frontline health workers and critical researchers to biopharmaceutical companies and academic institutions racing to find a treatment and vaccine. The pandemic has highlighted, albeit in a painful manner, the critical role of these healthcare professionals in ensuring a healthy, productive society, the continued need for innovation and access to essential health services...

Resilient organizations must act now to establish their foothold to come back stronger, recognizing there will be varying degrees of coming back...

With the COVID-19 pandemic currently dominating the public discourse and political decision making, it appears that the climate debate has somewhat become less prominent on the public agenda. However, this does not mean that green issues have become less relevant...

The impact of the COVID-19 pandemic has made agreement on the future of the UK-EU relationship by December 2020 quite unrealistic...

The current crisis has brought to the fore some of the most salient issues we face as humanity. The decisions we make now will either leapfrog our progress on these major challenges or cause us to slide back in time as we retrench and de-risk...

The economic shock of COVID-19 is being felt by American workers and retail investors as the country registers 17 million applications for unemployment and absorbs painful stock market losses. A recent survey of 1,000 Americans conducted by APCO Worldwide offers insights for business leaders and communicators as they work to navigate the weeks and months ahead...

COVID-19 has forced the 2020 campaigns—much less our connections with friends and family—into virtual mode for the foreseeable future...

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home...

It has been less than a week since Sir Keir Starmer was elected leader of the UK Labour Party yet it already feels like a lifetime. With the party still reeling from its historic loss in the December General Election and Coronavirus dominating the news cycle, the opposition’s challenges are significant but not insurmountable...

COVID-19 is creating challenges never seen before in many of the nation’s hospital health systems. The new normal is creating a threat to staff health, morale and confidence in their leadership...

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines...

It is in the times of adversity that radical transformations are often easier to achieve. The global pandemic offers a key moment to rethink the way we consume and operate and make a positive change to become truly sustainable and circular...

As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger...

As more of the world works remotely, video allows us to remain seen and heard. But when the situation calls for recording video with a mobile phone, how can you ensure you look and sound your best?..

While in-person events may be the preferred method for many gatherings, virtual events can—with proper planning—be an effective way to educate, engage and inspire your audience...

The greatest opportunity in this time of crisis are for companies to demonstrate their know-how and expertise through partnering in “new infrastructure” projects. Besides the potential to partner on large-scale endeavors, companies that are actively engaging with China will shape tomorrow’s infrastructure standards and lay the foundations for long-term success...

There is an impetus, urgency, and abundant opportunity to build and shape partnerships that can multiply impact and help us all emerge stronger from this crisis. Societal expectations of the private sector have never been higher and what companies do during the COVID-19 will have direct implications on their global reputation and license to operate—both locally and globally...

Navigating our new world in this time of crisis is not easy. From a media relations and storytelling perspective, now is the time to be sensitive and thoughtful, and to lay the groundwork for the future. ..

We send our deepest condolences to Roger's family during this difficult time and encourage you to share your thoughts and memories of Roger in the comments...

COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future...

The most impactful piece of advice, which I learned in a rather unorthodox way, is to advocate not only for yourself but for your teammates as well. This simple lesson in transparency and advocacy is even more relevant today, as companies consider diversity, equity and inclusion practices at greater lengths...

The way I have been coping is by consciously noticing and intentionally acknowledging the many bright spots in our daily lives and keeping things in perspective...

Women's History Month reminds us that taking the time to have meaningful conversations and to discuss these crucial issues is critical to enacting change, but that more can and should be done...

Diversity of thought makes society and businesses stronger and more resilient. At APCO, we know that diverse thinking spurs creativity, unites teams and enhances client services. ..

While stressing the importance of celebrating our past, The Next 100 focused on creating a better future for the next generation of young female leaders. I hope that crafting a new narrative through actionable steps will inspire our employees, current and future, to build this new reality...

If there’s one silver lining to the dark pandemic cloud hanging over all of us, everywhere, it’s that we can apply the rude awakening to our shared vulnerabilities to accelerate a more proactive, preventative and protective approach to health...

For potentially eligible companies, it is critical to understand all of the options available and to move as efficiently as possible to apply for and receive the funds which they are entitled to, and to position themselves for relief under future stimulus packages...

To accelerate diversity and inclusion in the financial services industry, CEOs need to set the tone at the top, organizations need to embrace system thinking and data around talent management and brand-builders need to instill empathy to create more inclusive growth..

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health...

As companies face unprecedented challenges due to the global pandemic, it is more important than ever before to have diverse representation in management decision-making...

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf...

Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive.   ..

For organizations, the economy and our communities to thrive when we come out of this global crisis, we must plan now. There are steps that organizations can take to help establish a stronger foothold, so we all come out of this stronger. ..

With a significant number of employees now working remotely, how can organizations ensure that their people are productive, engaged and connected? We share some trends and best practices...

As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share...

As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ..

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ..

Following two failed attempts to form a government, Israelis went to the polls again on March 2, 2020, for an unprecedented third time in less than a year. APCO's Tel Aviv team provides insights and analysis on the results...

Workplace culture reflects the company’s overall personality but essentially, it is the environment that surrounds us all the time. A positive culture drives productivity, efficiency, increases retention, promotes teamwork and reinforces an environment that encourages growth...

Today, enhancing the engagement of employees is critical to a company’s near and long-term successes and helps to retain the best talent. Based on our experience in Japan, here are three key elements that global companies should consider...

For any business, building a culture does not happen overnight. It is a process that needs to evolve over time and allow for wider interpretation to include a wider set of stakeholders, as the business grows. But for now, the question is: where to does it start?..

Over the last five years, the idea of “purpose” and the role it can play in creating alignment and driving value for an organization and its employees has gained a lot of traction...

In recent years, ESG, sustainability, inclusion and diversity have become common buzz words in business, particularly in financial services. Executives understand that they need to promote these issues to attract top talent and improve their bottom line, and top companies are now racing to do this better than their competitors...

By maximizing the potential of the people within, learning & development can take a business from good to great. But creating a learning culture is a long-term talent strategy that requires a top-down mindset shift from organizational leadership and a dedicated vision for what is yet to come...

Today, more companies are learning how to offset workplace stressors by creating a happy place to work. They now realize that happiness is essential for their employees’ success—and for the success of their business...

With four generations working together, today’s workplace offers a wide range and dynamic combination of experience, expectations and priorities. We asked three APCO Worldwide colleagues to share their views on the workplace, how it has changed and what they see as the most important future considerations for companies as they look to create a culture that is inclusive for a multi-generational workforce...

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values...

With the UK Prime Minister adamant that he wants to conclude the next phase of negotiations on the future trading relationship by 31 December, this leaves an unprecedentedly short period to avoid a cliff-edge “hard” Brexit. As the phase 2 negotiations kick off, APCO’s team in London, Paris and Brussels examine the negotiating positions of the UK and EU, and the prospects for a deal...

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day...

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...

Anna Tunkel, head of global strategic initiatives & partnerships at APCO Worldwide, shared nine key takeaways from Davos 2020...

While Chinese and global public health officials fight the current coronavirus epidemic, it is important to step back and examine the underlying causes of this outbreak. We are likely to see a continuation of infectious disease outbreaks and epidemics in the future and learning from this epidemic may help prevent or mitigate the impact of future epidemics...

APCO’s Greater China team takes a closer look at the U.S.-China Phase One Trade Agreement and assesses where the deal is now, compared to where the two countries started...

The last decade has shown us that our world is getting more complicated, and as we begin 2020—and the 50th anniversary of the founding of the World Economic Forum (WEF)—it is an opportune time to reflect on the changing nature of corporate leadership...

Japan serves as an important example of how local cultures and customs can impact a company’s strategy for corporate social responsibility and leadership in markets around the world...

To get the most out of Industry 4.0 technologies, organizations must invest heavily in building capabilities in data and connectivity, analytics and intelligence, conversion to the physical world and human-machine interaction. This calls for a new approach to leadership...

In today’s era of polarizing politics and gridlocked policy, companies’ ability to take a stand is becoming more important than ever before. While selecting an appropriate cause can be challenging, it can also be extremely rewarding, both financially and reputationally...

Given the disruptive changes that we are witnessing in many parts of the world, the notion of leadership takes on a different meaning. Communication, emotional intelligence and soft skills are more important than ever before...

From corporate boardrooms to headquarters of multilateral organizations and NGOs to government offices, Anna Tunkel, head of global strategic initiatives at APCO Worldwide, takes a closer look at the top priority issues on the global agenda at the start of this new decade...

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...

As part of a push for high quality development, the Chinese government has increased calls for sustainability and environmental protection under the umbrella of “green development.” Under this context, an increasing number of socially responsible domestic businesses have emerged to demonstrate their role in supporting government priorities...

Panelists agreed that the priority should be to ensure Europe’s capacity to compete in AI and to develop a good framework to attract investment, and incentivize industry involvement and innovation in healthcare. ..

Johnson undoubtedly took a risk by holding an election in winter while Brexit was still in limbo, but today this gamble has paid off almost beyond his most optimistic expectations...

Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation...

As we look ahead to 2020, at least in an ideal world, every designer should be aware of the implications and effects of the tools we use, and the products, services, campaigns and brands we research, plan and enable across societies...

In the United States, the issue of how to address prescription drug pricing will certainly be a hot button topic ahead of the 2020 election. The time is now for pharma companies to act and offer real and impactful solutions that help patients, while calling out elements of the healthcare system that create barriers to access in exchange for profit...

Key trends, such as millennials beginning to turn 40, the need for technology to help people and ESG's new status as a must-have, not a nice-to-have, all present market obstructions for the financial sector. Companies need to rewire their strategic thinking, offerings and communications to connect with today’s customers, borrowers, investors and workforce...

Technology is a ubiquitous constant in our everyday lives—essential in all sectors ranging from energy and financial services, to retail and healthcare. With so much potential for economic and geopolitical influence for those that lead and control technological advancements, nations and businesses alike have deep vested interests in relevant policies and trends...

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan...

While the U.S. presidential election is set to dominate geopolitical discussion, there are four other votes, also scheduled for next year, for business leaders to keep an eye on around the world...

I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce...

With five generations now working side-by-side in many organizations, we expect to see an even greater focus on internal communications in 2020 as companies understand the importance of keeping their generationally-diverse workforce informed and engaged...

In the coming year, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality (over quantity) results...

Corporations in all sectors are facing massive changes in energy sources. While thinking about the means and ways of reducing their CO2 footprint, they must also try to secure a reliable and economical supply of power and heat...

China is set to overtake the United States as the world’s largest aviation market by the mid-2020s. Despite its slowing economic growth, the country’s booming middle class offers significant potential for future market expansion as more people opt for air travel, be it for business or leisure...

When looking to influence European financial policy, determining who matters, means organizations should focus on three interesting and important participants...

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ..

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception...

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates...

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart...

Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate...

Four APCO colleagues share their impressions and takeaways from ColorComm Network's NextGen Conference, November 2019...

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world...

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed...

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication...

In China, significant opportunities exist for foreign enterprises to align with the government’s ambitious healthcare reform goals and influence the future of the country's health sector...

APCO observed some noticeable changes on the ground that present opportunities for foreign companies to leverage the CIIE for public affairs purposes...

The challenges of today’s interdependent and interconnected world dictate responses and issue management that require leadership based on sensitivity, adaptability and agility...

While watching Evil Dead 2 recently for the 20th time, I suddenly realized horror tropes are metaphors for what it’s like to be a career creative sometimes. Here's how:..

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?..

APCO CEO Brad Staples joined Bloomberg Markets to share insights on the challenges that business leaders face today and discuss the need to engage on social issues in an informed and cautious way...

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences...

Fundamental trends are shaping the future of the travel and hospitality industry. It will be those destinations that can adapt and cater to these evolving expectations that will succeed as travelers seek new and dynamic experiences around the world...

Flying under the radar has been a common strategy for many companies that did not want to be involved in sensitive issues. However, there is no space left under the radar today. The expectation is that companies act, and those actions must connect to their values and culture. ..

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...

Today, advertisers have more mediums than ever before to deliver their messages. Whatever creative messaging or clever medium is used in the future, one old-fashioned principle will continue to be critical to winning and retaining consumers—trustworthiness...

Some of the biggest brands in the retail business have moved to an omnichannel approach, which looks to provide customers with a fulfilling, vibrant and engaging experience with the brand or product...

Even with a shrinking number of print outlets, there are plentiful opportunities today to get our stories and messages in front of and shared among our target audiences. The way people consume media is going to continue to evolve, but the role of media relations in the communications mix remains complex and relevant...

For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future...

APCO's Flor Marenco-Adelberg shares key lessons and takeaways from the Design Matters 19 conference in Copenhagen...

In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground...

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them...

The Prime Minister in recent days has finally revealed his proposals to resolve the Brexit impasse. Under his plan the hated Northern Ireland backstop would be ditched and replaced by the whole of the UK leaving the European Union’s customs union...

In today’s world, where some multinationals are larger than national economies, and where a 16-year-old activist can mobilize more people than politicians, there is clearly a role for institutional leaders to lead the charge and serve as beacons of hope for solving the world’s most pressing problems...

China’s participation in the 2019 UN Climate Action Summit, held at the UN Headquarters in New York on September 23, marks another major milestone in the development of China’s environmental protection policies...

With the global health community closely watching the UN's milestone High-Level Meeting on universal health coverage, Andrei Goldis takes a closer look at the World Health Organization's role in the evolving global healthcare landscape...

In Japan, perhaps now more than ever, multilateral institutions and their initiatives command the respect of public and private sectors. Despite a number of geopolitical issues plaguing the country, governments and privately-owned businesses still look to international standards to guide their practices...

In healthcare, change is everywhere, affecting every patient and healthcare provider. More changes are coming, all with very few Rose Garden signing ceremonies. Buckle up for more change in 2020...

Addressing the climate emergency is on the top of the agenda for this year’s 74th meeting of the UNGA. While there will be a ton of popular activism and eye-catching business commitments, meaningful government collaboration may be lacking...

For the second time in 2019, Israel went to the polls on September 17th. APCO team in Tel Aviv takes a closer look at the results, next steps and implications from the elections...

For leaders from international organizations, NGOs, academia, media and global companies, UNGA provides a vital opportunity. Here are three things to look for at this year's general assembly...

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible...

After an unexpected summer crisis, Italy officially has a new government led once again by Prime Minister Giuseppe Conte. APCO’s team in Italy shares three things to know about the situation, and insights on key pieces of the government’s new agenda...

AI has a huge potential to revolutionize healthcare, but over-hyping AI can undermine the credibility of the promise...

Recent presidential tweets “ordering” U.S. companies to begin looking for alternatives to manufacturing in China raised many questions and concerns among business leaders. Looking forward, it’s critical for corporate leaders to stay informed and be prepared to act...

Discussions around AI and its potential impact are becoming increasingly common in corporate boardrooms around the world. To understand how consumers view the adoption of AI in the marketplace, APCO asked the American public about its perceptions and understandings of the technology...

Global companies need to be aware of the policy landscape and understand how governments around the world are dealing with AI. APCO’s team of global experts took a closer look at current state of AI policy in key markets around the world...

The impending launch of 5G has prompted what many consider to be a 21st century arms race. In Israel, 5G represents a window of opportunity for western multinational telecoms companies...

Organizations that follow best-in-class AI ethical principles will be the leaders in their unique competitive sets, and their collective intelligence increases the odds of AI becoming a better and more human partner in our lives...

Artificial intelligence has unleashed a new wave of digital disruption, and we are already seeing its application and benefits across the communications industry spectrum...

With the rise of AI, we have the best tools in history at our disposal to solve complex problems. Companies need to stay ahead of the curve and embrace the change, or risk playing catch up...

This is the first time in Israel's history that national elections are being held twice in one year. While the issues from the April elections remain core concerns for the Israeli public, here are some additional factors to consider in the lead up to the September elections...

As new generations enter the workforce, what can APCO and others do to improve communication within teams and throughout offices?..

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies..

As the media partner for Future Festival Chicago, we had the opportunity to participate in this unique and inspiring all-day conference. Here are our main takeaways...

During the Conservative Party leadership election, in Boris Johnson’s first speech on the steps of Downing Street and after the most dramatic Cabinet reshuffle in decades, Brexit remains the number one concern of the British political class...

Companies have an unprecedented chance to use their vision and values to influence the social landscape, take a stand and make a meaningful difference. It is what society wants to see, and employees are demanding...

As executives grapple with growing consumer expectations and new regulatory regimes, standout companies will embrace these changing dynamics instead of hiding from them. But truly adopting values of protecting consumer privacy and baking in security measures by design requires the C-suite reaching outside of the standard chorus of voices, gaining insight from diverse perspectives...

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation...

In a world where companies are desperately trying to attract talent, the bottom line is simple: when employees feel better, they perform better...

While it’s less common to see someone getting praised in the press for their adherence to strict values, every health company we admire has a strong hand at the helm, guiding the company towards more ethical positions and setting an example for employees to make ethical decisions every day...

Vision and values are a covenant with external stakeholders. They are the promise made, and C-suite leaders need to ensure that the company’s vision and values are a corporate hallmark not an Achille’s heel during a crisis...

A corporation’s conscience is the road map guiding company culture and foresight. A C-suite that clearly exemplifies and communicates how company philosophy will live and breathe is a crucial factor for whether corporate consciousness will remain trapped on paper or permeate the culture and drive a company to unity and success...

When it comes to effective values initiatives, it’s often less about the words that are used, and more about the actions that a company is willing to take to bring their values to life. Values need to be reflected in people’s day-to-day experience to truly resonate...

If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ..

As climate issues are on top of the European and international agendas, energy company executives need to rethink their current approach and consider creating corporate models that meet the needs of a growing population in diverse economies in a sustainable way...

At a recent APCO Forum discussion in Brussels, participants discussed the opportunities, priorities and conditions for a thriving AI-powered industry in Europe...

On 23 July, the UK will have a new Prime Minister. APCO’s experts in London and Brussels consider how the top two candidates would approach Brexit as Prime Minister, and how EU leaders are likely to respond...

On 23 July, the UK will have a new Prime Minister. APCO’s experts in London and Brussels consider how the top two candidates would approach Brexit as Prime Minister, and how EU leaders are likely to respond...

After the transformation in PR prompted by digital, we are once again at another inflection point. There is an upsurge in public affairs today. There are a number of skill sets which go into making a successful 'Public Affairs' professional and inherent skill sets present in PR professionals uniquely positions them to take advantage and diversify their career opportunities in 'Public Affairs'...

Simon McGee reflects on Boris Johnson’s record as foreign secretary and mayor of London, and looks ahead to the prime minister he may become...

Following the admissions scandals at some of the nation’s most highly-regarded universities, including allegations that athletic coaches received payments to admit students who had little or no experience, the universities took many of the right steps that a crisis consultant would recommend...

It has been almost nine months since the Intergovernmental Panel on Climate Change published its landmark report on global warming. The report shook the world with its warnings about the need to immediately cut carbon emissions or risk global catastrophe...

The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society...

In the wake of Europe’s seismic political shifts, it is more important than ever to understand Brussels...

The transatlantic partnership between the United States and European allies has been the foundation of American foreign policy and economic priorities, but the unpredictable nature of recent developments has affected perceptions of United States-Europe relations: Americans aren’t quite sure what to think...

Procurement optimization can add immense value to your business, and in an evolving social landscape, procurement organizations are starting to diversify their suppliers. Here are three important factors for diverse suppliers to keep in mind when forming relationships and negotiating with procurement officers...

Europe is a very different place since the previous Japanese acquisition waves, and Japanese business leaders need to adapt their approach and be aware of the changes Europe is undergoing...

In the midst of fierce competition and seemingly occupied business space, there still are geopolitical, strategic and economic opportunities for European businesses...

The future of the European markets will likely see new shifts of power and a highly-fragmented political and social landscapes that companies need to be ready to navigate...

As the dust settles from Europe’s continent-wide exercise of democracy, with politicians patting themselves on the back for the welcomed increase in voter turnout, what will the next five years bring for business?..

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..

Cannabis is quickly becoming the “next big thing” on the cusp of breaking through all aspects of society: from medicine and beauty to food and beverages. Here are three key elements for brands and communication professionals to consider when prepping for its U.S. market entry...

To quickly respond in a credible and effective manner, communicators must change their approach to crisis management. They must proactively utilize research capabilities to gain accurate, actionable intelligence on the issue at hand as well as the expectations of key stakeholder audiences...

After Prime Minister Benjamin Netanyahu was unable to form a new coalition government, Israel's Knesset voted to dissolve itself and hold repeat elections...

The traditional media industry is in a state of upheaval. To best counsel clients, as practitioners, we must not only keep abreast of new developments but understand how the evolving media landscape will affect our clients’ stories...

Although Britain’s 2019 European Parliament election was never meant to happen, it has already triggered at least one election, and could end up having a decisive impact on British politics for years to come...

On May 12, Israeli Minister of Economy and Industry Eli Cohen signed a directive that greatly expands the terms and conditions for Israelis to conduct personal imports...

India's significant employability gap is a real concern for global organizations operating in India, but it presents an opportunity for companies to partner with the government to ensure that there are an adequate number of bridge programs for the millions of fresh college graduates that pass through the portals of the education system year on year...

During a time when half of leaders and mid-level managers anticipate challenges with hiring and retaining qualified workers, a strong Enterprising Culture can be a differentiating factor in future-proofing an organization...

In this highly competitive world where much is at stake, companies need to create as advantageous a work environment as possible for their employees...

Today’s workforce is the most educated, globally-mobile, gender-balanced and ethnically diverse ever. To convert all of that potential energy into a world-changing force, organizations of all types, sizes and geographies must acknowledge the structural changes that have and are reshaping the employer-employee relationship...

"The war for talent" is not a new phrase, but even today, and perhaps even more so in the future, the war continues. To win, employers must continually keep abreast of what current and future employees are looking for...

The way companies can stay ahead and meet the challenges of the future is by enacting key practices that contribute to a learning culture. Companies of any size can begin implementing these practices tomorrow to build a learning culture...

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses...

Deciding to participate in the Belt and Road has always come with the potential for economic opportunities as well as possible risks and challenges. Companies need to consider all aspects of potential partnerships...

How does China’s social media landscape differ from the west? Who are the biggest players, and how can foreign companies leverage them? Here are the three key things multinational companies need to know about China’s current social media landscape, and how it differs from the west...

At APCO’s recent Brazda Breakfast Briefing, health care experts, along with two former administrators for the Centers for Medicare and Medicaid Services, took questions from reporters about “Medicare for All” proposals...

The audiences of today and tomorrow can no longer be reached through mainstream, traditional methods. To reach them with positions, concepts, ideas or products, business leaders and marketers must use the language of the new age of information...

Today’s polarized political climate has created a difficult advocacy environment for companies and associations to accomplish nearly anything. Ganging up on a problem together, while often difficult to corral, significantly increases the odds of success...

The convergence of rising expectations of corporations, live to work culture and commitment to our company’s mission has given rise to this new phenomenon of employee activism. Business decisions need to take this into account...

To better understand the expectations placed on businesses by society and leaders today, we surveyed a select group of 16 members of APCO’s International Advisory Council (IAC), and asked them to share their perspective on social risk...

High expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape...

APCO Worldwide’s Tel Aviv team shares insights and analysis on the 2019 Israeli Elections...

There are reasons to be optimistic and excited about the promise of machine learning in medicine, but the path and speed towards wider implementation is hard to predict...

With nationalism on the rise globally, including China, foreign multinational companies need new guidelines to manage crises in China’s new era. ..

APCO’s North America 2019 Women’s History Committee created a report featuring advice, anecdotes and insights from our colleagues in North America about growing your career, mitigating bias, closing the gender gap and the workplace of the future...

I wanted to share some insights into the why we felt it was important to convene in person, why any other organization should consider doing the same...

From climate change to fighting disease to reducing inequality gaps, business leaders need to better leverage global opportunities to convene existing and future partners around pressing global challenges...

The expertise and frameworks to ensure that the mathematical foundation of AI and machine learning algorithms are ethical and fair has not kept up...

APCO's Greater China team provides insights and analysis on China’s 2019 Two Sessions and shares what it means for global business. ..

When I was a child, I knew when I grew up, I wanted to be a horse. Yes. A horse...

This year’s annual meeting of the Commission on the Status of Women is rumored to be an even bigger gathering than the General Assembly with more than 9,000 representatives...

Israel might not be the largest or most influential country in the world but APCO’s Tel Aviv office can guarantee that the upcoming Israeli Elections will have an effect on international relations in one form or another...

Closing the gender gap and achieving balance around the world requires different solutions for each market and industry. However, each of those solutions will require that we hold each other accountable...

Although regarded as an innovative country in many ways, Japan still has a lot to learn when it comes to gender equality...

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations...

Diversity is a purposeful adventure and should be approached as such. This is what we celebrate when we elevate months like Black History Month – we celebrate the journey of all of us together...

When Chris began acting, he noticed a pattern of being assigned to racially-specific roles that were not as interesting as others. Chris brings insight into the similarities between acting in theater and working in a firm, and how he deals with people's prejudices...

To better understand the future of health care, members of APCO’s global team took a closer look at the industry and shared analysis on the issues that will define the sector moving forward...

The reality is that companies in the business of health have their purpose built-in: they exist to generate health. The question their leaders need to ask themselves is not how do we define our purpose but rather, how do we deliver on it? ..

To better understand the future of health care, and the challenges the industry faces, we surveyed a select group of 18 members of APCO’s International Advisory Council (IAC) and Health Advisory Board (HAB)...

When it comes to understanding what could happen in health care over the next two years, the guiding principle is maybe. Maybe the two sides will come together on a modest package of changes to federal law, or maybe they won’t. ..

Health is always undergoing change – what is new today, will certainly be old by tomorrow. Actors in the industry need to understand how patient preferences are evolving and driving innovation...

Two in three Americans (65%) believe health companies are making a positive impact on society, according to an APCO Insight poll. We took a closer look to investigate and understand what – and who – is driving this hopeful view...

Settlers of Catan is an apt metaphor for the geopolitical developments that accompany China’s rise to the world stage...

After an inconclusive election, followed by 131 days of political tug-of-war, Sweden finally has a government. Sectors affected by its reforms have a reason to work proactively to demonstrate what the reforms might mean to them, their customers, the climate and the economy...

APCO's Brittny O’Garro shares a personal reflection on what Black History Month Means to her...

Bill Dalbec, managing director of APCO Insight, takes a closer look at the Super Bowl LIII ads and what they mean for the brands behind them...

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...

Last week, all eyes were on Germany, which outlined its path towards a coal-free future: The instated Commission, consisting of industry representatives, trade association members, environmental group advocates, representatives of the German coal states and scientists, presented its final 330-page report, setting lignite and hard coal an end date by 2038 the latest...

Leaders can be more effective advocates for their company, employees, shareholders, stakeholders, or constituents by considering several key approaches to be mindful of in 2019. ..

As planned, the Danish conservative government last week published its proposal for a new health care reform in Denmark called "Patient First," intended to make the health care system in Denmark more patient-focused, better connected and with advanced quality of care and improved patient rights. ..

The World Economic Forum continually demonstrates that we don’t wait for progress—we create it. The world will look to the outcomes of the World Economic Forum as a milestone in global progress. Let’s set the stage of a new agile world...

Given that active leadership is such a key component to organizational agility, members of APCO’s global team took a closer look at which leaders are best positioned to succeed in a range of sectors and industries...

Agility is key for businesses, organizations and governments to be successful in today’s complex and interconnected global environment. To better understand leadership in 2019, we surveyed a select group of 23 members of APCO’s International Advisory Council (IAC), and asked them to share their perspective on the current state of global leadership...

The House of Commons 15 January vote against the UK’s Withdrawal Agreement was an extraordinary moment. For an incumbent government to lose on a major constitutional and international issue by more than two-thirds is unprecedented...

Population health has become a pivotal strategic focus for health systems and large provider organizations in the United States as they strive to improve quality of care and reduce costs for the entire patient care journey and focus on maintaining health and well-being of the patient population through preventative care - not just acute care...

As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ..

In Germany, the exploratory talks on forming a coalition government collapsed last night. The country faces political instability...

On December 6, 2017, President Donald Trump’s address confirmed that the United States now recognizes Jerusalem as the Israeli capital. Roi Feder shares political and business analysis from President Trump’s Jerusalem speech...

I feel I have a tremendous responsibility to train and mentor the next generation of women leaders at all stages of their careers, not just in our profession but in business generally. ..

Earlier this week, on 28 May, the European Commission published its first proposal to review the European Union’s pharmaceutical innovation incentives...

A digital analysis of Americans’ perception of Emmanuel Macron...

The release coincides with COP23 in Bonn and with keeps the recent dieselgate scandal in mind,..

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care...

On November 1-2, Dubai held a bi-annual two-day “Africa Global Business Forum” to explore new business opportunities between the Gulf countries and Africa...

After nearly a decade of the French government trying to steadily decrease the price of drugs, it goes without saying that Emmanuel Macron’s pro-business program was eagerly anticipated by the pharmaceutical industry...

The “government of change”, should focus on the socio-economic issues of national security, public order and control of migratory flows, together with social welfare, pensions and tax reforms...

Health care providers (HCPs)are acutely aware of the impact of socio-political shifts on costs of care, which makes salient how HCPs view the "patient as partner" model. ..

There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession...

Corporate communications expert Barie Carmichael takes a closer look a companies managing their social risks and shares a case study on Coca-Cola via the Washington Post...

APCO Insight engaged health care providers (HCP) to understand how recent changes have impacted these individuals and where they see the industry heading...

Italy sent shivers down Europe’ spine as anti-establishment Five Stars and hard right Lega formed a government almost two weeks ago. Companies, organisations and governments dealing with Italy will need to navigate a transformed and multi-layered landscape...

Emmanuel Macron was elected as the new French President on 7 May, and sworn into office on Sunday. Now is a good time to examine what the Brussels bubble is expecting of Mr. Macron...

Looking for the impact in the wider EU of President Macron’s first year in office, a hostile observer might well ask, “Where’s the beef?”..

Director Julie Kjestrup shares three key highlights on the European Union's recent carbon emissions vote...

In Brussels, the EU capital that Trump once referred to as a hellhole, the president’s decision to ditch the Paris climate agreement is met with outcry, but also with determination...

Italy has been without a government since elections on 4 March ended in a hung parliament. After more than 80 days, attempts to form a political government have failed...

As the UK prepares for its future outside of the European Union, the importance of soft power increases greatly...

Given the fraught political and social times we’re living in today, brands are stepping up to take a stand on issues seemingly more than ever. This is primarily due to consumers becoming more informed, louder and organized to put pressure on brands – all through the ubiquity of engagement on social media platforms...

APCO Partners with Crowdskout and the Grassroots Professional Network on New e-Book, “The Intersection of Innovation and Advocacy” ..

On October 18, 2017, the 19th NCCPC will be held in Beijing, presided over by President Xi Jinping who is expected to continue for a second five-year term as general secretary...

There were three winners and two losers who emerged from Austria’s election yesterday. The only party that achieved the same result as in the last election are the liberal NEOS. On Thursday, 19 October it will finally be announced which four, five or six parties will ultimately end up in Austria’s next parliament. ..

This year’s final round of the presidential election on May 7th will force voters to choose between two non-traditional political parties. Cody LeBlanc takes a look at the conversations surrounding it...

The United States, Canada and Mexico's winning bid to host the 2026 FIFA World Cup offers a tremendous opportunity for the host countries, the sport of soccer and brands looking to engage with the biggest tournament in international sports. ..

Yesterday, Angela Merkel was re-elected as German Chancellor, and her conservatives will lead the new government which has yet to be formed. Here's everything you need to know about the election results...

The German elections are approaching on September 24. While we expect Chancellor Angela Merkel to remain in office, we are experiencing a very exciting time nonetheless...

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator...

The story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”..

If your plans to shape the agenda on Capitol Hill and get results have focused on Republican lawmakers and stakeholders, odds are they will be horribly out of date in six months...

If President-elect Donald J. Trump calls – or tweets – are you ready? ..

In the run-up to last year’s State of the Union, the big question on everyone’s lips was how European Commission President Jean-Claude Juncker was going to address the future of the European Union in the raw aftermath of the referendum on Brexit...

On Thursday, 21 June, the Federal Government will have been in place for 100 days. The Grand Coalition now seems to be at an impasse...

Potential U.S. team for talks with China reflects a lack of coherent strategy, while China is cautious and anticipates a long process...

Health care consumerism is an important and rising trend in health care. Yet, a new study in Health Affairs has thrown a dose of harsh reality into the expectation that we are on the verge of shifting to a consumer-driven marketplace in health care...

The future of digital in Seattle is rooted in the optimization of SEO, the implementation of niche influencer programs and the individualization of content...

Earlier this summer, CNBC released their annual report, America's Top States for Business, which serves as a scorecard on state economic climates. For the second year in a row, North Carolina ranks highly, falling fifth out of all 50 U.S. states. But does reality in North Carolina match perceptions of the state?..

Martina Perez, a 16-year-old rising junior in high school, shares her experience as a summer intern in APCO's New York office...

What do a number of Italian football clubs, Greek ports, German enterprises, and prime UK real estate have in common? They were all the targets of Chinese investment in the last few years...

In a media environment where both public and private organizations are repeatedly placed under scrutiny by an increasingly values-driven public, communicators are struggling to address the complex issues that impact trust and reputation...

As we celebrate Women’s Equality Day in 2017, commemorating the historic date that American women won the right to vote in 1920, we should momentarily pause and reflect on how far we have come in less than a century. ..

APCO's Worldwide’s Crisis Management and Litigation Communication team gears up for 2017...

The Turkish electorate made a strong showing Sunday, with some suggesting approximately 90% of the electorate cast ballots for the simultaneous Presidential and Parliamentary elections. ..

Tomorrow, I leave for Kazakhstan. As I get ready to make the long, hard slog back to Astana, there is one thing that keeps me going more than any other: the idea that right now in these increasingly complicated times, events like Expo 2017 are more important than ever...

The escalating trade tensions between the United States and China could have serious consequences for auto manufacturers, suppliers, and consumers in both markets...

China’s National Development and Reform Commission (NDRC) and Ministry of Commerce (MOFCOM) released a shortened “negative list” for foreign investment. The updated list significantly reduces the number of sectors in which foreign investment is restricted, cutting down last year’s draft list from 63 to 48 sectors...

With the defeat of the ACA repeal and replace bill done in rather dramatic, but predictable fashion, three questions are raised: What Did We learn? What Do We Know? Now What?..

On 10 April, the European Commission organized the 2018 Digital Day, during which 25 European government representatives signed up to a Declaration on Artificial Intelligence (AI), committing to collaborating and taking the necessary policy measures to take full advantage of this technology...

As people participate in decisions about their care, the days of patients passively receiving treatment plans are over. ..

Our Doctors and Nurses are Tired: What does that Mean for the State of Health Care?..

Marginalizing the medical profession could undermine the quality of patient care...

Press conferences are like dinner parties: you can get all the ingredients right and plan like mad, but you can never absolutely predict whether stuff gets thrown, egos are bruised and it all ends in tears. ..

Our research shows that 56 percent of Americans believe U.S. companies that do business overseas should follow a “Buy American, Hire American” philosophy in their own businesses. ..

Indicators are starting to emerge of a potential change of strategy from Beijing that is moving away from open confrontation to contingency planning. ..

In light of the ‘Dieselgate’ scandal, concerns over the dual quality of products in some member states and the growth of e-commerce, as part of its consumer law overhaul, today the European Commission presented its ‘New Deal for Consumers’ package. ..

For businesses and advocacy groups the challenge of this government composition will be to deal with its specific simultaneity of change and continuity. ..

Research by APCO Insight shows stakeholders are generally skeptical about the shift from volume to value except for policy leaders..

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ..

As UK Prime Minister Theresa May was battling with changes in her Government late into the evening of Monday 9 July, after both her Foreign Secretary and her Brexit Secretary resigned in protest over her ’soft’ Brexit plans, it was confirmed that Matt Hancock would step into Jeremy Hunt’s shoes as the new Secretary of State for Health...

With several new team members and two years of skills-based volunteering with local Chicago organizations under our belts, APCO's Chicago team decided to dedicate our most recent annual APCO Gives Back day to the Ronald McDonald House...

According to research conducted by APCO Insight, health care providers are particularly harsh in their assessment of the quality of care...

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media...

International Women’s Day is certainly a time of reflection for many and I am no exception...

To say that globalization is making the world smaller is a trite understatement. The fact is, globalization is blurring the lines between what’s “domestic” and what’s “foreign.”..

This year, against the backdrop of rising populist sentiment, the pharmaceutical industry has had to confront a uniquely hostile socio-political environment...

The final days of Presidential campaigns are not glamourous. They are hard work. There is little sleep. Everybody is stressed. Campaign staffers have planned for months, if not years for this moment. The “ground game” always matters, but when candidates are polling within three to five points of one another, the campaign with the better field operation usually wins...

As the calendar ticks to July, it doesn’t mean we pause and wait till next June to both celebrate and protest. If anything, we need to love and fight and protect and promote outside those calendar moments, and we can only be buttressed with the support of brands and companies who make no judgment and refuse to tolerate hate and discrimination...

Now we are at the end of June, we should take a moment and appreciate the importance this month has for so many people around the world. ..

A defenestration of Big Tech companies in the UK is about as likely as a new spaceport...

The election in Northern Ireland was as dramatic as elsewhere in the UK, with five of the 18 seats changing hands and Sinn Féin and the DUP taking 17 of them (and the sole other survivor, Independent MP Lady Sylvia Hermon, fighting off the DUP by only a slim margin)...

A bad result for the Tories and a remarkably good one for Labour means the UK seems set for a minority government. As a consequence Brexit negotiations are going to be even more complicated than expected. ..

Every corporation will face a reputation crisis at some point in time. Some become defined by their crisis, others come back. The question becomes: how do companies not only regain their pre-crisis reputation equity, but how do they built it up to withstand the next crisis?..

June marks the annual period of Gay Pride observations around the world. It’s a month of love and togetherness – when both gay and straight men and women come together to celebrate advances made while working hard to advance the challenges that still lie ahead. ..

When Theresa May unexpectedly called a general election on 18 April, the end of the story looked clear – a massive Conservative lead in opinion polls was likely to translate into a massive parliamentary majority, which she could then use for good or ill...

President Trump’s decision yesterday to withdraw from the Paris climate agreement is reportedly at odds with many across the business community. Business leaders representing a diverse set of companies have come out against this decision to pull out of the agreement...

Since 1999, the year China’s "Going Out" strategy was first announced, China has dreamed of creating global brands. ..

In Germany’s most populous state, German Chancellor Angela Merkel's conservatives defeated the ruling Social Democrats (SPD) in a key state election, further boosting her hopes of retaining power in September's national vote...

First, hats off to House Leadership for sticking with it and not giving up on their pledge to repeal and replace the Affordable Care Act (ACA)...

Turkey’s 24th general elections resulted in the election of 550 members to the Turkish Grand National Assembly on June 7, 2015. ..

The recently completed annual “Two Sessions” of China’s legislature and advisory bodies contained two notable highlights...

The former Prime Minister Matteo Renzi has won the primary elections of the Democratic Party with 70% of votes, overcoming the other two competitors, the Minister of Justice, Andrea Orlando, (around 20%) and the President of the Puglia Region, Michele Emiliano (around 10%). ..

“Fog in the channel; the continent cut off.” This is an apocryphal British headline, trotted out so often that it has become almost hackneyed in its usage to illustrate the difference (and implied pre-eminence) of the UK from the rest of Europe...

On Thursday, November 12, APCO Worldwide hosted General James L. Jones, former National Security Advisor, current chairman of the American-Turkish Council and president of Jones Group International, for an APCO Forum Presents executive breakfast discussion on the U.S.-Turkey discussion. ..

Why is it so hard to pass a repeal and replace plan now that they have control of the White House and both chambers of Congress? Particularly when the President seems unconcerned about what they pass, just that they pass something so he can check it off on his list of accomplishments. The answer is both simple and complicated...

The Trump administration has ushered in an era of decreased predictability and increased risk. Uncertainty may sometimes be the right approach when dealing with enemies, but it can be a serious danger for allies and companies that need to understand their environment to be able to make investments in security and the economy...

A strong resistance has given birth to a newfound explosion of creativity since Trump's inauguration: Individually, collectively and organizationally...

Deal-making has gotten tougher and more politicized. This is a global phenomenon with implications for companies everywhere. We are definitely in a new world, where nationalist and populist pressures combine with political and regulatory activism to challenge multinationals...

Tech companies globally are concerned about Brexit, as the UK was seen as a champion of digital innovation and regulatory light-touch empowering the growth of Tech Titans and startups...

With over 5,000 speakers, 4,000 media, nearly 2,500 sessions and over 70,000 participants from 90 countries, South by South West (SXSW) represents the new Mecca not only for creative, marketing and advertising executives, but increasingly, communications and policy leaders from across all sectors, including cities and governments from all over the world...

On 21 March 2018, the European Commission unveiled its highly-anticipated digital taxation proposals...

The transition from the United Nations’ Millennium Development Goals (MDGs) to the new 2030 Sustainable Development Goals (SDGs)—to be ratified at the UN General Assembly in September—is a significant milestone in the global development agenda. ..

In this white paper, APCO Worldwide provides its global public affairs insight and offers specific recommendations for Chinese entities who seek to expand in the United States...

Today we honor and remember a wonderful colleague, Alicia Peterson Clark, who sadly passed away on April 12, 2017. ..

Brazil is increasingly attracting the scrutiny of investors worldwide as the country enters a key phase for its economy...

Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ..

Raise your hand if you can recall a president who had a majority of Americans dislike him personally and disapprove of his job handling yet a majority approve of his policy positions...

As someone who has built her own firm, I also respected Al’s pioneering nature and understood the grit it took to accomplish what he did...

In 2017, the talents of women remain deeply underrepresented in STEM fields around the United States. ..

President Trump’s “America first” policy and rhetoric over China has broad popular appeal, but a trade war could spill over into attitudes towards foreign direct investment (FDI) in the United States...

This winter, APCO Insight surveyed low-income U.S. families with children under six years of age to inform hunger-fighting strategies among this population. ..

“Made in China 2025” is an ambitious industrial master plan released in 2014 with the explicit goal of turning China into a manufacturing superpower and challenging the market dominance of advanced economies, while at the same time holding off rising competition from other developing countries. ..

As China transitions from an economic model driven by investment and manufacturing to one that is more services oriented, the consumer economy is slated to stand in for the slack left by heavy industry...

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization...

Tech Nation 2017 is a thorough and in-depth report that presents the case for the past and hopefully future success of the digital economy. ..

Danish pharmaceutical executives read President Donald Trump's tweets with great trepidation. And there is a very good reason for that...

Marielle Van Heumen from our Brussels office previews this week's Dutch Elections...

On 1 March, the European Commission published its White Paper on the Future of the EU27 (i.e. post-Brexit), meant as food for thought for EU leaders in their discussions on how to relaunch the EU project...

Bill Pierce, a senior director for APCO’s Health Care Practice from our Washington office, shares three things to know about the legislative process for the ACA replacement bill...

Is a marriage of ideals with a celebrity activist a smart partnership? ..

Craig Fuller, co-chair of APCO's International Advisory Committee, shares his thoughts on the importance of the FAA's air technology modernization efforts. ..

This year China’s legislature ratified the 13th Five Year Plan (2016-2020), the country’s highest-level policy planning document and the first developed under President Xi Jinping. In these videos, James McGregor, chairman of APCO Worldwide in Greater China, and Lilian Rogers, associate consultant at APCO’s Beijing office, discuss what to watch for in China over the next five years and whether the 13th FYP encapsulates lofty dreams or realistic reforms for the country’s future. ..

For nearly a decade, APCO's Beijing Director Bruce Fu has been following these trends and advising multinational companies on how to interpret these regulations and keep their business relevant. In these videos, Bruce walks us through the motivations behind China’s technology ambitions, the role that innovation plays, and how technology MNCs should react...

APCO's team in China prepared a special report on China's 13th five-year plan, with analysis of Xi Jinping's priorities for the plan, how the government plans to keep growth on track, and how to revitalize the nation. The report also discusses contradictions of the plan and how it impacts business. A downloadable version is available after the jump...

On April 28, China’s legislature, the National People’s Congress, passed the Foreign NGO Management Law (Chinese/English), the third draft of a law which had already received widespread criticism for moving foreign NGOs operating in China from the jurisdiction of the Ministry of Civil Affairs to the Ministry of Public Security (MPS), China’s police and security authority. ..

As Angela Merkel's likely final term in office gets under way, APCO's team in Germany looks at what's in store for the country until 2021...

Because of the importance of standards in earlier iterations of telecommunications networks, China wants to help define the global 5G standard in order to gain worldwide respect as a technology and industry leader...

Ahead of China's Two Sessions, Brad Staples shared his wish list for China with CGTN...

The FDA ain’t broke, and it doesn’t need much fixin’. This is a message that is being delivered to the Trump administration from all stakeholders including the regulated industry itself, which hopefully will fall on open ears...

Let’s face it, communicating on innovation is challenging for companies in any industry. ..

It was only a matter of time for the European Commission to react with proposals to foster innovation and address potential risks in this heavily regulated sector. ..

As the US looks forward to opportunities to strengthen world peace and serve the American people, the critical bilateral partnership with India can solve problems and promote global prosperity. ..

APCO is supporting local non-profits in Chicago which work towards making a difference in reducing violent crime rates. ..

By breaking the barriers to opportunity, women are empowered to forge their own paths in society. This opens the door for more women to bear political awza and ana over the future of their country. That is why we press for progress...

Jo Kimble responds to The Times' "Big Brands Fund Terror" story...

Bruce Fu, one of our directors in China, shares some vital keypoints about China's fairly new cybersecurity law and what it means symbolically. ..

Michael Hotra shares some insight in understanding if President Trump is learning to transition from campaigning to governing...

No single party or coalition will have the number of seats necessary to govern alone, including the 5 Star Movement and the center-right coalition...

James McGregor joined CNBC to discuss the latest developments in U.S.-China relations and their impact on the domestic economy...

If you're reading this in the C-suite, chances are, as accomplished as you are, you aren't ready to deal with the challenges of social risk —a new set of societal issues driving business decisions around the world...

Jim Moorhead, a crisis communications expert and member of our IAC, shares three things companies can do to adapt to the President Trump twitter environment...

What is expected to be a crucial day might not be that decisive at all...

The latest report from the National Audit Office (NAO) focuses on the success, or otherwise, of efforts to integrate health and social care and specifically the £5.3billion Better Care Fund...

What are the implications of this new challenging, turbulent environment for health care communications?..

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..

Each Davos presents a fascinating learning and comparative perspective: on evolving global policy issues and business initiatives, disruptive technologies, innovators, but most importantly puts in perspective all of these trends and their implications on our society at large...

A majority of American Millennials sense a shift in the balance of power between government and business...

It is important to go back and look at what preceded the unprecedented events of this year and a distinctly different Davos 2017 gathering:..

There is a role for corporate expertise and knowledge to play in shaping the responses to global challenges. Multinationals will have to find a way to become engaged in this fast moving and turbulent environment, making their voices heard. Or they risk being left behind...

Having set his house in order, Xi now aspires to lead China onto the global stage in a far more confident manner than before...

Over the next twenty years, we are likely to witness some of the most significant disruptions to the workforce and work as we know it in recent memory. This has been fueled by the demographic and socioeconomic trends of the past decade...

Hailed as the ‘Startup Nation,’ Israel has emerged as a world leader in technology and innovation. ..

The “Grand Coalition” between the S&D and EPP groups in the European Parliament has come to an end...

To minimize the reputational damage that legal filings or arguments can cause, a company’s legal and communications counsel must work closely together...

When we spoke with NPs, every one said they believe in patient empowerment – and that involving patients in treatment plans improves compliance and outcomes...

How can business leaders address pressing social issues without veering too far from their core mission or alienating a substantial segment of their investors or customers? In search of answers, APCO Worldwide recently conducted an extensive survey of 1,000 of the nation’s most informed (and influential) consumers about their opinions on corporate advocacy. ..

In 2017, many large corporations will face a delicate balancing act. ..

For years, Mali’s gov­ern­ment has been strug­gling to estab­lish its legit­i­ma­cy in rur­al areas of the coun­try, both in terms of the state’s phys­i­cal pres­ence and its use­ful­ness to cit­i­zens. The polit­i­cal and secu­ri­ty situation in Mali remains still fractious and convalescent...

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...

UK Prime Minister Theresa May today pledged that her government’s Brexit negotiating strategy will be based around building a stronger, fairer, united and outward looking United Kingdom ..

APCO founder and executive chairman, Margery Kraus spoke about ending corruption on a panel at the World Economic Forum's annual meeting...

Bay Area technology professionals think their industry can solve major domestic and global problems. D.C. policy elites are less confident, but agree that tech should take the lead in trying...

Creativity may not have been the best approach during the first phase of Brexit negotiations, when the rights of EU and UK citizens were at stake, but it is definitely something to hope for in the upcoming second phase of talks...