New York (December 12, 2016) – Kas Rigas, a leading consumer marketing communications expert, and former group director of MSLGROUP’s consumer practice, joined APCO Worldwide announced Nelson Fernandez, chairman, North America and managing director of APCO’s New York office. Based in New York, Rigas joins APCO as a senior director in the firm’s Food, Consumer Products & Retail practice.
“Kas has a proven track record of developing and implementing integrated communications campaigns for some of the world’s top consumer brands,” said Fernandez. We’re delighted to welcome her to APCO.”
Rigas most recently served as group director of MSLGROUP’s consumer practice, where she managed campaigns for a diverse portfolio of clients including Emirates Airline, Nutella, Tic Tac, Ferrero Rocher, Jenny Craig and NatureBox. A consumer generalist, she has specialty experience working with iconic brands in the food and beverage, automotive, retail and travel industries.
“Kas has more than 20 years of experience in the consumer brand space” said Melissa Musiker, global Food, Consumer Products & Retail practice lead. “Her knowledge and experience in the industry make her a valuable addition to our team, and strengthen our ability to provide deep meaningful counsel to our clients.”
Prior to joining MSLGroup, Rigas served as managing director and senior vice president for MWW Group’s consumer practice. A communications industry veteran, she previously worked for DKC Public Relations, Ruder Finn and Rubenstein Communications.
“I’m very excited to be joining APCO,” Rigas said. “The firm’s strong commitment to providing innovative solutions for clients in a wide range of industries helps differentiate APCO in the marketplace. I look forward to adding my consumer experience to APCO’s strong global expertise and helping clients to achieve business success.”
Rigas holds an honors bachelor of arts degree in English literature from the University of Western Ontario and an honors graduate certificate in public relations from Humber College.