News & Updates
Blog posts
Read through some of the posts we've written on reputation on Virtual Vantage Points.
News items
APCO Introduces Return on Reputation Research
The Holmes Report, 12 July 2010
Want The Benefit of the Doubt? APCO Study Says You'd Better Up Your Rep...
PRNewser, 8 July 2010
by Karen Schwartz
APCO releases reputation study findings
PRWeek, 7 July 2010
by Sheelagh Doyle
Measuring Your Return on Reputation 
As appears in PR News' Guide to Best Practices in PR Measurement (2009)
by Bryan Dumont
Earn a Return on Your Reputation
Chief Executive Officer
by Margery Kraus
The Role of Boards in Corporate Reputation
Directors and Boards Magazine
by Larry Snoddon
Do the Right Thing
Chief Executive Officer
by Margery Kraus
Press releases
APCO Launches Reputation-Management Tool to Measure Impact of Reputation on Key Business Outcomes
7 July 2010
About the Research
APCO Insight, in partnership with the Retail Industry Leaders Association, recently completed a ground-breaking study among nearly 10,000 respondents representing U.S. consumers, community activists, policy-makers, retail employees, and investors and analysts. Learn more.
State of the Pharmaceutical Industry
APCO Insight has also researched the biopharmaceutical industry. Click here to find the results of that study.