APCO Forum is a free membership group dedicated to sharing the latest thinking and tactics in communication, issues and legislation with APCO Worldwide's clients and the community. The Forum includes insightful commentary from APCO's experts in addition to APCO-hosted events with government, corporate and other leaders around the world.
Forum attendance is by invitation only.
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- December 10, 2013
The Champion Brands' Playbook for Success
a PRWeek and APCO Worldwide event
Details: Hosted by Gideon Fidelzeid of PRWeek and Nelson Fernandez of APCO Worldwide, there will be a live Q&A with Gary Sheffer, vice president of corporate communications and public affairs at GE, ranked #8 on the Fortune 500 and one of the world’s best-known and most respected companies. He will share insights on a multitude of tactics GE employs to maintain it’s brand’s lofty status.
APCO Worldwide's office in New York
RSVP: Janelle Hawthorne at >: Janelle.Hawthorne@PRWeek.com
APCO is committed to contributing thoughtful commentary and analysis to global discussions on matters our clients care about. We also conduct industry-leading research on timely subjects. We've highlighted some of the highlights here. Click here to view our complete library.
Measuring Your Return on Reputation
As appears in PR News' Guide to Best Practices in PR Measurement
by Bryan Dumont
Consumer Trends in Prevention & Wellness Are Impacting Your Bottom Line: How to Get Ahead of the Curve
by Robert Schooling and Kenneth Thorpe
Working With Washington
Medical, Marketing & Media
by Robert Schooling
Earn a Return on Your Reputation
Chief Executive Officer
by Margery Kraus
2010 Republican Victory Brings New Message of Change
by APCO's Government Relations Team