Media Relations & Spokesperson Training
One generic approach to media relations does not work in today's global marketplace. Each market poses unique challenges. Globally, companies and organizations need to know how to provide media with news they can – and do – use.
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Europe is home to 30 languages, a diverse media across a multitude of states and a concentration of more than 1,000 journalists in Brussels alone. This calls for skill and focus in generating coverage that appeals to national and pan-European media.
Different languages, cultures, political systems and levels of development make Asia one of the most diverse and challenging regions in the world. There are many different media environments across Asia ranging from those still controlled by the government to those which enjoy Western-style press freedoms.
In the United States, companies and organizations face new challenges and increased scrutiny by the media. APCO Worldwide has many former reporters and spokespersons that have represented U.S. presidents, multinational companies and powerful nongovernmental organizations.
With media environments ranging from free and outspoken to state-controlled and censored, APCO offers tailored media relations strategies to organizations operating around the world. We provide clients with a 360 degree view of how best to engage media and tackle the most complex media challenges.
We provide a range of services designed to get the right story to the right reporters, including:
- strategic planning and message development
- spokesperson and media training
- speech writing
- testimony preparation
- multi-lingual media materials
- pitching and placement in local and national media outlets
Learn more about team members for Media Relations & Spokesperson Training >>