Community Relations
Effective community relations are essential to successful businesses. To be credible, community relations strategies must reflect
- and respect - how the local community operates and be tailored to each situation and location. Whether building and supporting a local profile, or responding to criticism or controversy, it is imperative to take a thoughtful approach to stakeholder engagement, issues management and community investment. To create true support, outreach must pair localized strategies with the communication channels that are credible in the community.
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APCO Worldwide assists corporate and nonprofit clients in developing and maintaining effective community relations in communities large and small around the world by helping them:
- understand community landscapes and key stakeholders
- build positive relationships through ally development with individuals, groups and businesses
- engage and leverage support from the community and local government through community outreach and local campaigns
- identify and utilize opportunities for strategic community investment, philanthropy, issues advocacy, resource stewardship and corporate responsibility
- navigate development dynamics and manage expectations in emerging markets
- relate complex issues with strategic messaging and targeting
- institutionalize sustainable communication mechanisms surrounding major investments
- mitigate environmental impact and promote remediation
- develop and execute sophisticated communication campaigns including earned media, paid media, direct contact and online strategies
Learn more about team members for Community Relations >>