As the international economic balance continues to shift, companies from major emerging markets are globalizing their operations. In doing so, they face many foreign policy challenges and encounter operating environments that are very different from their home markets.
Many of the difficulties experienced by these emerging multinationals, particularly as they expand into North America and Western Europe, are rooted in misunderstandings and misperceptions. At its most extreme, this can lead to deal-blocking, protectionism or outright hostility.
Read more below
APCO Worldwide has a proven track record of assisting emerging multinationals; partnering with them to establish; build and protect their reputations; and addressing the critical problems and issues that go hand-in-hand with going global.
We are uniquely qualified to engage a full range of stakeholders – from business and government to civil society and the media – who are crucial to the success of an emerging multinational's market-entry strategy. Drawing on our own global reach, we are able to support clients in both their home and destination markets.
Learn more about team members for Emerging Multinationals >>