APCO Worldwide Adds Scandinavia to Global Network with Rud Pedersen Partnership

London (July 2, 2012) – Award-winning communication consultancy APCO Worldwide has formed a regional partnership with Rud Pedersen, one of Scandinavia’s largest communication consultancies, Ed Walsh, managing director of APCO’s European offices, announced today.

The agreement adds Scandinavia to APCO’s network of offices in more than 30 locations around the world and provides clients with access to Rud Pedersen’s senior communication advisors in Stockholm, Gothenburg, Copenhagen and Oslo.

“APCO and Rud Pedersen have a long history of collaboration, and I am delighted that we are now consolidating that experience to offer a seamless service for clients looking to manage their reputations and issues within this market,” said Walsh.

Established in 2002, Rud Pedersen provides expertise in public affairs, strategic communication, and issues and crisis management that complements APCO’s communication services offered around the world. Comprising 25 employees, including former civil servants in ministries and Parliament as well as those from global companies in the private sector, Rud Pedersen is founded on a strong network of experienced consultants with backgrounds in politics and communication. APCO and Rud Pedersen will work together as global partners on behalf of their clients.

“This agreement opens the door for us to offer a truly global service,” said Morten Rud Pedersen, chief executive operating officer. “Our past work together has proven that APCO’s global representation combined with our expertise will be a real asset for Scandinavian businesses and organizations looking to expand their communication globally. We look forward to continuing the collaboration through this partnership.”

APCO and Rud Pedersen have worked together for nearly a decade on a number of client accounts in sectors including publishing, pharmaceuticals and health care.