APCO Appoints Managing Director of EMEA-Asia Business
Patrick Horgan in New Trans-Regional Role
Brussels (July 15, 2008) – Patrick Horgan, former managing director of APCO Worldwide in China, is taking on a new assignment as managing director of APCO’s EMEA-Asia business, Margery Kraus, president and chief executive officer of APCO Worldwide, announced today “APCO provides services for multinational clients in all major markets around the world and Patrick will play the lead role in ensuring our work for clients with trans-regional issues and interests is fully coordinated and managed seamlessly,” said Kraus.
Horgan is a former chairman of the British Chamber of Commerce in China. “Given the extent of economic interdependence between Europe and Asia, Patrick’s experience on both continents will be a great asset in this region,” said Brad Staples, chief executive officer, EMEA. “Patrick’s solid expertise in advising APCO’s clients on expanding East and his understanding of Asian companies’ needs in foreign markets will no doubt benefit our clients and APCO as a company.”
Horgan is now based in APCO’s Brussels office; previously he was managing director of APCO’s three China offices and lived and worked in China since 1989. He advises many of the world’s leading companies on their investment and policy issues in the Chinese market. Horgan has particular expertise in the telecommunications and information technology sectors.
A leading member of the European Chamber of Commerce, in 2007 Horgan was awarded an OBE by Queen Elizabeth II for services to the British business community in China.
“I look forward to helping grow APCO’s business in both regions and I see my new role as a bridging process; supporting our Asian clients as they enter unfamiliar markets, and continuing to advise multinational clients on emerging market opportunities and issues,” said Horgan.
Gao Weijie, APCO International Advisory Council member and former chairman of COSCO Americas, said, “Given Patrick’s in-depth knowledge of China and his skill as a Mandarin speaker, he is ideally positioned to assist Chinese companies with plans to expand their businesses internationally.”
Chris Murck, CEO of APCO’s Asia region, said, “During the past 10 years, Patrick has made an outstanding contribution to our business in China; his colleagues in Asia look forward to continuing to work closely with him in this new role.”
About APCO Worldwide
Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PRNews; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility; and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com.