Former Aetna Senior Vice President of Communications Joins APCO’s International Advisory Council
Washington, D.C. (January 11, 2007) – Roger Bolton, former senior vice president of communications for Aetna, joins APCO Worldwide’s (APCO) International Advisory Council (IAC), Margery Kraus, president and chief executive officer, announced today.
“As a member of the IAC, Roger brings to clients a depth of knowledge in health care, technology, public affairs, internal and external communication, and brand management,” said Kraus. “In today’s global marketplace, business is invariably affected by the political environment in which it operates and Roger has keen insight into those environments.”
Bolton joins a number of high-level strategists in the IAC including Dr. Ludolf von Wartenberg, managing director of the Federation of German Industries; Sergio Marchi, previously a Canadian government cabinet minister and ambassador to the World Trade Organization; and Ambassador Stuart Eizenstat, former U.S. representative to the European Union.
Bolton chaired Aetna’s Council for Organizational Effectiveness, which promotes culture change, and was a member of the boards of the Aetna Foundation, the Aetna Political Action Committee and the Aetna Public Policy Committee. He is also the president of the Arthur W. Page Society, a premier organization for corporate chief communication officers.
“I look forward to working with the IAC members to determine how the pressing issues in today’s marketplace impact APCO’s clients globally,” said Bolton. “I am proud to become a part of this exceptional team where I can use my experience to provide strategic counsel on a number of communication challenges.”
Prior to joining Aetna, Bolton was director of corporate media relations at IBM and before that assistant secretary of the Treasury for public affairs in the George H.W. Bush Administration. He was also director of speechwriting for the Reagan-Bush re-election campaign and then served as assistant U.S. trade representative for public affairs in the Executive Office of the President. In addition, he was a special assistant to President Reagan in the White House, with responsibility for the president’s relations with American businesses.
About APCO Worldwide
Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PRNews; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility; and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com.