Thailand combines a vibrant economy and cosmopolitan society with a strong traditional culture, fundamental to the unique Thai way of life. This combination is part of the strength and fascination of Thailand, but it can pose challenges for businesses, particularly companies from overseas.
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The team in APCO Worldwide’s Bangkok office provides strategic outreach for clients to major stakeholders such as government, nongovernmental organizations (NGOs) and media, through government relations, corporate advisory and strategic communication services.
To ensure the voices of individual organizations do not go unheard among policy-makers, we build broad-based coalitions of opinion leaders and grassroots activists for major projects that deliver strong and credible messages that help shape public opinion. We leverage our extensive relationships with leading print, online and trade publications in Thailand, as well as our experience in the online space and working with bloggers, to help effectively communicate clients’ message to their stakeholders.
We work with clients to design successful strategies that get the right messages in front of the appropriate audiences; whether the goal is simply to raise awareness of an issue or inform public policy. APCO’s team in Thailand has in-depth understanding of a wide range of industry sectors, including:
- financial services
- manufacturing processes and products
- health care
- professional services
To promote and protect clients’ interests in Thailand and overseas, we offer local knowledge along with a global team of former elected politicians, business leaders, ambassadors, journalists and government officials who provide customized solutions to meet clients’ goals.