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Nic Labuschagne

Senior Director

Nic Labuschagne is senior director of strategy in APCO Worldwide’s Dubai office. He is a corporate and government strategist with more than 25 years of experience in emerging markets (Middle East and Africa), helping organizations to successfully and sustainably manage reputational risk.

Mr. Labuschagne’s previous experience includes being appointed as a strategic communications adviser to the general secretariat of the executive council of the Abu Dhabi Government. Prior to that, he was appointed to the Government of Dubai’s Strategic Affairs Committee to manage a number of crucial issues that were negatively impacting the growth of Dubai. He was responsible for managing the strategic communications and public affairs efforts that supported a number of major international acquisitions by Dubai government-related entities.

Earlier in his career, Mr. Labuschagne worked in South Africa as a corporate strategic planner in the industrial and retail asset management sectors. Previously, upon completion of his post-graduate studies, he entered the financial derivatives markets in the City of London. He started his career as a chemical engineer in South Africa. Additionally, he completed national service as an officer in the South African Engineer Corps.

Mr. Labuschagne holds a Bachelor of Science in chemical engineering, a Master of Business Administration, a Master of Arts in East Asian studies and a Master of Letters in terrorism studies. He is currently pursuing a Master of Science in sustainability studies.