Alt of image

Martina
Tydecks

Executive Director

Martina Tydecks, an international executive director at APCO, supports APCO’s business internationally in the firm’s emerging markets with a current focus on Asia and the Middle East. In this role, she helps to implement global best practices to ensure the firm’s high standards of business performance management and client service are consistent across all operations. She is involved in global strategic initiatives to drive the growth of the firm and is part of the global Learning & Development team.

Having first joined APCO in 2000, Ms. Tydecks founded APCO’s operations in Germany and served as managing director until 2014. With more than 35 years of consulting experience, she specialized in Public Affairs, with a focus on issue management, advocacy, coalition building and media relations. Based on her experience across a broad range of industries and sectors, corporate positioning and crisis management form part of her professional profile. She has managed many high-profile public affairs and media campaigns. Her records of success include the abolition of the German discount and free gift law, the reform of the EU-sugar regime and the termination of the postal monopoly in Germany, as well as crisis management on several high-profile cases.

Prior to APCO, Ms. Tydecks served as head of division Labour and Tariff Policy as well as Professional Training at the Association of German Hotel and Restaurant Industry, head of division public affairs and holding power of attorney at the Bonn-based consultancy Kohl PR, and owner and managing director of the Bonn-based consultancy mtpr.

Ms. Tydecks holds a diploma in advertising and marketing from the Cologne Academy for advertising and communications and studied art history, German literature and philosophy at the University of Cologne as well as at the University of Lisbon. She speaks and writes German and English, and she has a basic understanding of French, Portuguese and Spanish.