Kevin Goldman

Senior Director and Global Media Practice Lead

Kevin Goldman, senior director, is APCO Worldwide's global media practice lead based in New York. He counsels clients on media relations, corporate communications, crisis management, competitive positioning and business strategy. Mr. Goldman brings more than 17 years of experience in strategic messaging, recruiting, reporting and media consulting for a variety of clients, in addition to 20 years of experience in journalism.

Most recently, Mr. Goldman served as a senior consultant for Sucherman Consulting Group, recruiting executives in the media industry and conducting due diligence for media companies. Before joining Sucherman, he held executive positions for two major broadcast networks, having served as vice president of media relations for CNBC and social media strategist for NBCUniversal.

At NBC Universal, Mr. Goldman spearheaded the network’s content creation, multimedia production and social media strategy to promote all divisions of the network. While at CNBC, he oversaw all public messaging and press launches of new programs and Web properties, in addition to competitive positioning and crisis management.

Previously, Mr. Goldman served as vice president of corporate communications for Bookspan, a partnership of Time Warner Inc. and Bertelsmann AG. He also served as senior vice president of communications for Priceline WebHouse Club, Inc. and the Walker Digital Family of Companies, where he advised the firm’s founder on new business ventures and provided communication counsel, which directly led to the recruitment of 2 million new customers for the firm. Prior to these positions, he served as managing director for media at Burson-Marsteller.

Mr. Goldman’s 20-year career in journalism spans a variety of media outlets. At The Wall Street Journal, he covered the television and media industries with a specialty in broadcast journalism. He was also the daily Advertising columnist. Previously, he covered the television industry for Newsday/New York Newsday and Variety. He also worked at The Philadelphia Inquirer and The New York Times. His work has also appeared in Vanity Fair, New York magazine, and Adweek.

He is the author of the book Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire (Simon & Schuster), and holds a bachelor’s degree from Boston University.