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Imad Lahad

Senior Director and Global Digital Practice Lead

Imad Lahad, senior director, is APCO Worldwide's global digital practice lead based in Dubai. He helps the firm’s clients in the Arab region define and implement their digital and social media strategies, supported by a team of seasoned digital strategists and community managers.

With extensive experience in the media, publishing, online and franchising industries, Mr. Lahad is a speaker and trainer on strategic marketing, digital strategies and social media. For the past 15 years, he has been helping regional companies see their businesses from a new perspective and identify new opportunities to grow their products and services.

Mr. Lahad has won a number of awards during his career including “Best Media Strategy Award 2013” for the Layalina.com website awarded by PAWA, and the “Silver Award” for Waseet’s “Look No Further” campaign in KSA under the category of "Use of Special Events and Stunt/Live Advertising," awarded by Dubai Lynx 2013.

He speaks French and Arabic and has a master’s in marketing and communications from ESCP/EAP, Paris.