Evan Kraus is president and managing director of operations based in APCO Worldwide’s Washington, D.C., office and the founder of StudioOnline, APCO’s global integrated creative, digital and social media practice.
Mr. Kraus has served as a senior strategic counselor for many of the world’s largest businesses – helping them optimize their Web presence; tell a better corporate story; “push” their messages out to target audiences; shape online issue debates; identify, attract and mobilize supporters and endorsers; conduct outreach to bloggers and other new media channels; and analyze the online environment to form strategy.
Mr. Kraus is an expert in the emerging fields of media convergence – the blending of online and offline content into a highly integrated, dynamic and fast-moving news flow – and is a leader in movement marketing. In partnership with the Huffington Post and APCO’s in-house opinion research arm, APCO Insight, he pioneered a new proprietary approach to engaging social influencers called SocialEQ.
Last year, Mr. Kraus led APCO’s acquisition of a majority share of StrawberryFrog, a leading movement marketing agency, and now sits on its board of directors. StrawberryFrog’s current client portfolio includes global marketing and advertising for Procter & Gamble’s Pampers brand, Emirates Airlines, Jim Beam, LG and Sabra, among others. Since the acquisition, Mr. Kraus has led the expansion of StrawberryFrog into Amsterdam, Mumbai and Singapore, as well as significant growth of its client portfolio.
Mr. Kraus is PR News’ reigning Digital Communicator of the Year, a contributor to the Huffington Post, and frequently asked to speak and write on the latest trends in online communication to groups like the Conference Board, the Public Affairs Council, the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), Bulldog Media, the International Association of Business Communicators (IABC) and the Council of Public Relations Firms.
Prior to joining APCO in 1996, Mr. Kraus worked as a consultant at Booz Allen Hamilton. He holds his Bachelor of Science in aerospace engineering from the School of Engineering and Applied Science at the University of Virginia.